Hello There Collective

?? How Freck Beauty Sparked a TikTok Trend and Boosted SEO by 100% ?? At Hello There Collective, we know that creating trends is more powerful than following them. That’s why we partnered with Freck Beauty to launch the viral Pomegranate Makeup campaign on TikTok—and the results speak for themselves: ? SEO Surge: Freck Beauty’s search visibility increased by 100% in just three months, making it one of the most buzzworthy brands in beauty. ? Trending Searches: Top related queries like “Sephora” and “Freckle Pen” highlighted the campaign’s success in driving both brand awareness and product discovery. ? 88.5K Avg Views Per Influencer: TikTok influencers involved in the campaign achieved an impressive average of 88.5K views per post, amplifying the reach of the Pomegranate Makeup trend. ? CPV of Just $0.03: The campaign was not only impactful but also incredibly cost-efficient, demonstrating the power of well-executed influencer marketing. ? 265 Organic UGC Posts: The Pomegranate Makeup trend inspired 265 user-generated content (UGC) posts, showcasing its resonance with creators and beauty enthusiasts alike. How We Did It: Crafted a bold, shareable concept with Pomegranate Makeup. Partnered with key influencers from our Collective who could authentically amplify the look. Optimized campaign SEO to ensure long-tail visibility—even through organic recreations. Freck Beauty didn’t just go viral—they became a leader in beauty innovation, proving the power of TikTok trends when done right. ?? Want to spark your own trend and see results like these? Let’s make it happen—send us a message to get started! #TikTokMarketing #FreckBeauty #ContentStrategy #SEO #ViralTrends #BeautyMarketing #InfluencerMarketing

At Hello There Collective, we're all about crafting content that resonates ?? Together, we’ve been bringing their “better-for-you” story to life with engaging, snackable content (pun intended ??) that celebrates health, taste, and the power of real ingredients. For Q1, our focus is clear: ? Highlighting their commitment to clean, plant-based snacking. ? Building crave-worthy moments that drive awareness and engagement. ? Turning scroll-stoppers into sales with strategic, platform-specific content. Because when your snacks are this good and good for you, the world needs to know! ???? Ready to elevate your brand’s content in 2024? Let’s create the scroll-stopping, value-driven campaigns your audience craves. ?? Drop us a message or tag a brand looking to make an impact in the comments! #ContentCreation #MarketingStrategy #BetterForYou #FoodFromTheGroundUp #PlantBasedSnacks #Q1Goals #SocialMediaMarketing

New campaign work for St. John Knits ??

?? New Q4 2024 TikTok Features: What Brands Can Learn ?? TikTok continues to innovate, and its latest Q4 updates open new doors for brands looking to create engaging, interactive, and profitable campaigns. Here’s a rundown of the new features—and how your brand can leverage them: ?? Flip Stories TikTok has introduced Flip Stories, where users can post images with hidden content that viewers reveal by pressing and holding. This creates a layer of intrigue perfect for announcing product drops or exclusive offers. - Takeaway for Brands: Use Flip Stories to build anticipation and offer audiences an interactive experience with your content. ?? TikTok Spotlight The new Spotlight feature creates in-app hubs for movies, TV shows, and events, linking fan-made videos to centralized landing pages with additional details and purchase options. Piloted with Warner Bros. Discovery for "Dune: Part Two," this feature makes fan engagement a core part of the promotional strategy. - Takeaway for Brands: If your brand has a new launch or event, leverage Spotlight to consolidate user-generated content and drive traffic to key pages, making it easier for fans to explore and act on their interests. ??? Enhanced E-commerce Tools for Live Shopping At TikTok’s first U.S. e-commerce summit, the platform rolled out new support for live shopping—just in time for the holiday season. Brands can now streamline live-selling events, with some businesses seeing over $1 million in a single livestream. - Takeaway for Brands: If you’re on TikTok Shop, explore live shopping as a powerful way to connect with customers, boost sales, and make holiday campaigns unforgettable. ?? Hello There Collective: Your Partner for TikTok Success As a verified TikTok partner, Hello There Collective receives beta access to new rollouts and insider information on upcoming features. This partnership allows us to help brands like yours stay ahead of the curve, leveraging the latest tools and trends to maximize results. By working with us, you get first access to emerging features and strategic insights to make the most of every new TikTok update. TikTok’s Q4 2024 updates are designed to deepen audience connection and engagement while expanding e-commerce possibilities. Now’s the time to experiment with these tools and take your TikTok strategy to the next level! ?? #TikTokUpdates #HelloThereCollective #TikTokPartner #Ecommerce #BrandEngagement #MarketingStrategy

?? The Re-Emergence of Large-Scale Gifting Programs: A Winning Strategy for Success ?? In recent years, gifting programs took a backseat in favor of other high-ROI strategies. But now, they’re making a big comeback—and here’s why: large-scale gifting offers a cost-effective way to generate authentic brand exposure and drive impressive CPM results. This approach is more than just “nice-to-have” swag; it’s a strategic entry point to get your products into the hands of creators who can reach wide audiences in a genuine way. Why It’s Working Gifting aligns beautifully with today’s influencer-driven world, but what sets winning programs apart is pairing gifting with paid influencer partnerships. This combination offers the perfect balance of organic reach and narrative control. With this approach, brands can: - Reach creators with authentic enthusiasm for the product, increasing credibility and engagement. - Use paid content to strategically control messaging, ensuring it aligns with campaign goals and brand voice. - Generate lower CPMs, maximizing budget impact and achieving broader reach for less. Pro Tip: By combining gifting and paid influencer partnerships, brands can build long-term relationships with influencers and drive deeper loyalty from their audiences. ?? Connect with Hello There Collective for Your Custom Gifting Strategy Ready to maximize your gifting program? At Hello There Collective, we specialize in blending large-scale gifting with paid influencer programs to create custom strategies that deliver real results. Our team can help you design a program that gets your products in the right hands and leverages creator partnerships for the perfect balance of organic reach and brand control. Contact us today to start building a winning gifting strategy that drives loyalty and measurable impact! #InfluencerMarketing #GiftingStrategy #CPMResults #BrandLoyalty #HelloThereCollective

?? Last-Minute Q4 Strategies to Drive Holiday Success! ?? With Q4 in full swing, it's the final stretch to make the most of the holiday season. Here are some high-impact, last-minute strategies to boost engagement and revenue before the year ends: ?? 1. Flash Sales for Urgency Everyone loves a deal, especially during the holidays! Short, surprise flash sales create urgency and excitement that drive quick conversions. Promote these across all your channels and time them for peak engagement hours to maximize reach. Tip: Use countdown timers on landing pages and social posts to enhance FOMO! ?? 2. Sync Email with Social Campaigns Ensure your email marketing and social media efforts work in tandem. Promote exclusive social deals in your email campaigns and highlight special email-only offers on social media. This cross-channel strategy not only keeps customers in the loop but also maximizes your campaign’s visibility. Tip: Tease upcoming sales or VIP deals on Instagram Stories and direct users to sign up for email notifications! ?? 3. Personalize Messaging Across Channels As inboxes and feeds fill up, personalized messaging helps cut through the noise. Use customer data to send targeted emails and custom social ads that speak to individual interests and past purchases. This extra touch makes your brand stand out and builds customer loyalty during the busiest shopping season. ?? 4. Retarget Abandoned Carts Across Platforms People are browsing, but sometimes life gets in the way! Use retargeting ads on social media and follow-up emails to remind customers about the items left in their carts. A gentle nudge or even a limited-time discount can make all the difference in securing those last-minute conversions. ?? 5. Highlight Gift Guides and Holiday Must-Haves With shoppers looking for the perfect gift, create curated gift guides for every personality and budget. Share these on social and link directly to collections on your site. Guides help reduce decision fatigue and make it easy for customers to find exactly what they need! ? Let’s Finish Q4 Strong Together! Hello There Collective specializes in last-minute, high-impact strategies that drive results. From flash sale campaigns to perfectly synced email and social efforts, we know how to maximize every opportunity in the final push of the year. Contact us to build a custom strategy that will make your Q4 unforgettable! ?? #Q4Strategy #HelloThereCollective #HolidayMarketing #FlashSales #EmailMarketing #SocialMedia #MarketingTips

?? Top Creator Ad Content Formats for Every Stage of the Ad Funnel ?? As we dive deeper into the creator economy, we’re seeing a shift in ad content formats that can truly make a difference in funnel performance. Here’s a breakdown of the top content types that align with each stage, from driving awareness to conversions: ?? 1. Awareness Stage: Entertain & Educate - Short-Form Videos: Quick, engaging videos that spark curiosity or humor resonate here. Think of 15-30 second Reels, TikToks, or YouTube Shorts featuring the creator’s authentic experience or reaction to the product. - Story Ads: Vertical story content on platforms like Instagram or Facebook introduces the product with high-energy, visually captivating snippets, great for retargeting in later stages. - Branded Hashtag Challenges: Creators participate in branded challenges, boosting organic reach and establishing brand presence within niche communities. ?? 2. Consideration Stage: Showcase & Build Trust - Tutorials and How-Tos: At this stage, creators educate audiences on how the product solves a problem or enhances their daily routine. Audiences love seeing a step-by-step guide on how it fits into real life. - Unboxing & First Impressions: These honest, unfiltered reviews resonate deeply. The creator’s genuine reaction can build trust and help potential customers picture themselves with the product. - Carousel Posts: Perfect for LinkedIn and Instagram, carousels allow creators to show the product in various settings, demonstrating versatility and benefits in each swipe. ?? 3. Decision Stage: Provide Value & Nudge Conversions - Discount Codes & Limited-Time Offers: In a creator’s own voice, these make the offer feel exclusive and timely. Using a creator’s personal code or link adds a final push for conversions. - Testimonials & Before/After Comparisons: A powerful format that adds credibility, showcasing real transformations or benefits through a creator’s trusted lens. - In-Depth Product Demos: A final walkthrough addressing FAQs and highlighting unique product features, ideally on live sessions or longer video formats like YouTube. ?? Pro Tip: Leverage Creator Content Across Platforms! Creator content doesn’t stop at the social feed. Repurpose for display ads, landing pages, and email to maximize its impact throughout the funnel. ?? Partner with Hello There Collective for Winning Ad Content Ready to take your creator ad content to the next level? At Hello There Collective, we specialize in crafting ad strategies that leverage creators' authentic voices to drive results at every stage of the funnel. With access to our exclusive tool, The Collective, featuring over 50,000 verified creators, we’re equipped to connect you with the perfect partners and produce high-performing content that aligns with your brand’s goals. Let’s collaborate to turn views into conversions and build genuine customer connections. hashtag #CreatorEconomy hashtag #AdFunnel hashtag #WinningContent

New client alert ? We loved meeting with the Shielded Beauty team today to share our content strategy. Stay tuned for new skincare work coming soon ??

So many great creative, growth, and campaign insights coming out of TikTok’s Launch & Learn Agency Event today! A full funnel approach on TikTok is where the magic happens ?? Looking to gain more insights on how to drive impactful TikTok Shop programs? Let’s connect - [email protected].

???Embracing eCommerce's Social Media Impact??? In today's digital realm, the power of social media in eCommerce cannot be overlooked. It's revolutionizing the way consumers shop, compelling brands to adapt. Here's how: Leveraging User-Generated Content (UGC): User-generated content, which includes genuine ratings, reviews, and influencer endorsements, is a game-changer. It's the linchpin for engaging and converting shoppers across their entire journey. Surprisingly, 85% of customers are willing to let brands use their content after a purchase. This creates an ongoing cycle of discovery, fostering loyalty and attracting new buyers. Instagram's eCommerce Influence: Instagram, boasting an impressive two billion monthly active users, has morphed into an eCommerce powerhouse. Remarkably, 70% of shoppers turn to Instagram for their next purchase, as per the platform itself. This extensive user base positions Instagram as a potent sales driver, providing brands ample opportunities to connect with their audience. TikTok's Rise in Social Commerce: TikTok, the favored platform for younger generations, is carving its niche in eCommerce. Trends like #TikTokMadeMeBuyIt, with a staggering 72 billion views, underscore the platform's knack for propelling everyday products into the spotlight and driving sales. Brands are wise to explore TikTok and harness its burgeoning influence. Influencers as Marketing Catalysts: Influencers, irrespective of their size, continue to wield substantial sway in connecting with diverse audiences. The reach of influencers can markedly amplify marketing endeavors, with brands generating an average of $6.50 for every $1 invested in influencer marketing. Acknowledging the influencer effect, brands can strategically utilize their impact to enhance their marketing investments. As we step into 2024, the key to eCommerce success hinges on embracing these social media trends. Join forces with the Hello There Collective team, composed of experts in influencer management, content creation, ad buying, and social strategy. We offer a comprehensive 360-degree digital approach, ensuring your journey to success at every juncture. Ready to explore the possibilities? Reach out to us, and let's embark on this transformative journey together! #eCommerceTrends #SocialCommerce #InfluencerMarketing #DigitalStrategy #UnleashSuccess