Heirloom

Clutch Awards are primarily based on client reviews. Thanks to our amazing clients for trusting us, collaborating with us to do great branding work, and agreeing to provide reviews once projects have been completed. I’m happy to share this recognition of our work in 2024. Looking forward to more in 2025 and beyond.

Excited to share these updates from Clutch, a global marketplace of business service providers: Heirloom has been named a 2024 Fall Clutch Global and Clutch Champion winner! Swipe through to see some of the awards Heirloom has picked up. Thanks to Clutch and—most of all—to our amazing clients, who provide the reviews that these awards are based on.

Heirloom principal Rob Meyerson will join AIGA Philadelphia at a special event to celebrate 20 years of Alina Wheeler’s iconic book, Designing Brand Identity. The event will feature an exhibit that walks through the history of the book, from the first edition (2003) to the sixth (2024), for which Meyerson served as Wheeler’s co-author. Also that evening, Meyerson will participate in a panel discussion with Alan Jacobson and Jason Rothman of J2, Mike Smith of Smith & Diction, and Robin Goffman, creative director on the sixth edition of the book. WHEN: Friday, October 25, 2024, 5:30pm–8:30 PM WHERE: Center for DesignPhiladelphia, 1218 Arch St. Philadelphia, PA 19107 TICKETS: https://lnkd.in/eDAXKX35 https://lnkd.in/gaVSwnYN

New case study alert!! Heirloom named Longjump, sister agency of Highwire, an award-winning strategic communications and digital marketing agency. When we presented names, this one stood out for its ability to evoke forward motion, speed, and power, while hinting at the talent and discipline of an Olympic athlete. "Longjump" is appropriately distinct from "Highwire," yet the two names feel subtly connected. Congratulations to Longjump on launching last year, and on a successful year one! Read the full case study here: https://bit.ly/3z5CZ9e.

If you're not familiar with Clutch, it's a site that provides research, ratings, and reviews for B2B services. One of our amazing clients just gave us the honor of our 14th review on the site. ?????????? Here's a summary of the five-star review (with our little addition in brackets): "Heirloom successfully assisted the client in developing a new company name that reflected the client's company and product. The team's project management was outstanding. [Way to go, Elaine Smith!!] They focused on the project's tasks and addressed any questions." And a quote directly from the review: "Heirloom's ability to create new words that reflected our company and product was impressive." ??? See this review and others on our Clutch profile: https://bit.ly/3y5grzn #naming #branding #brandstrategy

You might not have heard of NetScaler, but 90% of the Fortune 500 rely on its products and services. NetScaler is a pioneer in application delivery and security, with a history dating back to 1997. After a 2005 acquisition by Citrix, the NetScaler brand was retired, but many loyal customers continued to use the name "NetScaler." Seventeen years later, Heirloom has helped reintroduce the brand with a new strategy and visual identity. To read the full case, pick up the latest issue of Heirloom magazine. (Or visit our site, since this magazine is fake.) NetScaler brand strategy and visual identity case study: https://bit.ly/44P1hjt #netscaler #branding #casestudy

We're honored to be highlighted by The Manifest as one of the most-reviewed naming agencies in San Jose. The Manifest is a business blog site that aims to gather and verify the hard data, expert insights, and actionable advice companies need to build their brands and grow their businesses—to provide practical business wisdom that manifests in their success. You can also use their platform to connect with other businesses. Here's what The Manifest had to say about Heirloom: "There are many things to consider when starting a new business or launching a new product or service. One of the most important aspects of this whole process is the name. That's why Heirloom helps businesses and companies by providing incredible naming services in order to give their clients a competitive edge in the market. "By establishing a brand's identity and strategic underpinnings, Heirloom generates demand and provides their clients with a competitive edge. Together with business owners and executives, they develop strategies that generate buzz, memorable names and identities, and enduring brands. The strongest brands have differentiation, focus, and clarity. This strength is built upon the strategic platform, which encapsulates a brand's purpose, character, and aesthetic." We're proud that our efforts in the industry have enabled us to attract the attention of platforms like The Manifest, and we're excited to receive this award. The Heirloom team is thankful to every client and partner who has supported our business and enabled us to earn this kind of recognition. Thank you for trusting us with your business, your brands, and your brand names. Have a naming or brand challenge? Let’s connect! We'd love to hear from you. https://bit.ly/3QA8yO5

The sixth edition of Alina Wheeler's Designing Brand Identity is out, and this time it has a co-author: Rob Meyerson, founder and principal of Heirloom. Learn more at https://bit.ly/4a8L6Pa. Pick up a copy on Amazon (https://bit.ly/4bp7YLa) or wherever you buy books. #dbi6 #designingbrandidentity