Hedy & Hopp

Your campaigns are running, your budget is set, but how are you proving the impact of your marketing spend? It’s easy to get caught up in tactics, but a strong measurement strategy is what makes your marketing… well… measurable. That means: ? Knowing the difference between dashboards and reports ? Using data lakes to see the full picture ? Leveraging attribution modeling to connect marketing to results Because without the right approach, even the best-looking charts won’t tell the whole story. Listen here to learn more! https://lnkd.in/ga22tGaV #wearemarketinghappy #healthcaremarketingpodcast #healthcaremarketingagency #healthcaremarketing #makingmarketingmeasurable

Joy is at the heart of everything we do—so of course, we’re celebrating the International Day of Happiness! And what better way to mark the occasion than by sharing “Happy Life,” a vibrant piece from our 2025 Artist in Residence, H. Ward Miles. Here’s to finding happiness in creativity, connection, and the work we do every day! #hedyandhopp #healthcaremarketing #healthcaremarketingagency #internationaldayofhappiness?

Not all marketing agencies understand the complexities of the healthcare industry. Hedy & Hopp does because it’s all we do. From hospitals to health plans to specialty providers, we help organizations find and connect with more patients, navigate privacy regulations, and exceed their marketing goals. And we do it with a little extra joy along the way. Ready to partner with a team who gets it? Let’s chat. https://lnkd.in/gq_gpnhg #hedyandhopp #healthcaremarketing #healthcaremarketingagency

As some teams kick off their planning for the new fiscal year and others are focused on maximizing their current budgets, now’s the perfect time to revisit strategies that stretch your marketing dollars. Last year, we shared four smart ways to make a big impact on a smaller budget and the advice still holds strong! 1?? Know Your Audience - Sharpen targeting to get more bang for your buck. 2?? Plan Smarter - Avoid scrambling by mapping out priorities and goals in advance. 3?? Go Bottom-Funnel - Focus on intent-driven tactics for maximum ROI. 4?? Track Everything - Measure results to prove impact and optimize campaigns. Check out our full breakdown in this podcast episode: https://lnkd.in/gEdiykSq #hedyandhopp #wearemarketinghappy #healthcaremarketingagency #healthcaremarketing #marketingbudget

Meet Kevin! Kevin joined H&H in 2022 as a Paid Media Specialist, bringing extensive knowledge in digital media. Before H&H, he managed social media accounts, built websites, and worked on digital ads—skills that make him an essential part of our media team. Outside of work, Kevin finds joy in going to the gym, spending time with his dogs and family, and going to the beach. Fun fact: He’s also a former DJ! Kevin’s passion makes a big impact on our team, and we’re so glad he’s part of H&H. #hedyandhopp #healthcaremarketing #healthcaremarketingagency #employeespotlight #meetkevin

Healthcare marketing moves fast—privacy updates, industry shifts, evolving strategies, new challenges. Our weekly newsletter brings you the key insights you need, plus podcast highlights, expert takes, and a little joy along the way. ?? Visit our website to subscribe: https://hedyandhopp.com/ #hedyandhopp #healthcaremarketing #healthcaremarketingagency #marketingnewsletter

Payors, take note! Meta’s latest ad policy changes for financial and insurance services are shifting how you connect with patients. What’s changing? ? No age or gender filters: Ads must be inclusive of all adults. ?? Zip-code targeting? Gone: Only a 15-mile minimum radius is allowed. ?? Restricted interest targeting: Fewer options, no demographic exclusions. ?? No location exclusions: Cities and states can’t be excluded. Jenny and H&H’s Director of Paid Media, Miranda Ochsner, break it all down in this week’s podcast. Tune in here: https://lnkd.in/g32ksEyB #wearemarketinghappy #healthcaremarketingpodcast #healthcaremarketingagency #healthcaremarketing #payormarketing #metaupdates

Let’s chat about HIPAA-compliant form builders and their role in a strong privacy strategy. A common question we get is: If my email or hosting provider has a BAA, does that cover my forms? Not necessarily! Here are a few key things to check: ① Does your form builder have a BAA? ② Is form data protected with encryption? ③ Are form submissions routed through any non-compliant third-party systems? Privacy is all about making sure every piece of the puzzle fits together securely. Working with a privacy-literate agency (?? hi!) can help you feel confident that nothing is overlooked. Enjoy “Spinning Out”, an art piece from our 2025 Artist in Residence, H. Ward Miles. #hedyandhopp #healthcaremarketing #healthcaremarketingagency #websiteforms

A friendly reminder to check in on your website and app’s accessibility! The Department of Health and Human Services (HHS) requires federally funded healthcare sites and apps to meet WCAG 2.1 standards by 2025 or 2026, depending on your organization’s size. Prioritizing accessibility isn’t just about compliance—it’s about creating a welcoming, inclusive experience for everyone who visits your site. Click here to find HHS’s accessibility guide on how to comply: https://lnkd.in/gErg4gRp #hedyandhopp #healthcaremarketing #healthcaremarketingagency #websiteaccessibility

As marketers move past pandemic disruptions and address privacy concerns, many are discussing website upgrades. But does a refresh or a complete rebuild make the most sense for your organization? A refresh might be the right move if you’re focusing on things like improving accessibility, mobile responsiveness, or ensuring privacy compliance. On the other hand, a rebuild could be necessary if you’re undergoing a rebrand, enhancing the patient experience, or implementing major tech integrations. The key is aligning your project with your organization’s goals, budget, and timeline. For more insights on navigating these decisions, check out our latest podcast episode: https://lnkd.in/g8sa8-iq #wearemarketinghappy #healthcaremarketingpodcast #healthcaremarketingagency #healthcaremarketing #websiterebuild #websiterefresh