99% of marketers aren't taught brand strategy. And the ones who are taught just happen to work for someone who has that skill. Brand strategy is NOT style guide management, it's making critical decisions to influence behavior: ? Creating demand for a product ? Rallying the sales team ? Integrating a new company ? Launching a new product ? Coming out of stealth mode ? Going from clinical to commercial ? Telling a new corporate story Need to write a brand aligned strategic plan? CHECK Need to optimize your creative while under a master brand guidelines? CHECK Need to put together a powerful brand positioning for a new offer? CHECK Level up your skills as a marketer. This is the ONLY brand strategy program specifically build for the medtech world. https://lnkd.in/eb6NYFnK
Healthy Brand Consulting
营销服务
Saint Paul，MN 126 位关注者
A business and brand design agency helping build brands that impact our health
关于我们
Healthy Brand Consulting is focused on companies, products, and services that impact our health. We work with Medical Device, Digital Health, Biotech, Diagnostics, Hospitals, Payers, Pharma, Wellbeing, Dentistry etc. and help them achieve business results through branding (branding is designing every touchpoint to create the desired perception and feeling). Marketers, communicators, brand builders -> We are here for you! Services include but not limited to: ?? Quant and qual research ?? Brand architecture ?? Offering marketecture ?? Brand positioning and personality ?? Vision, mission, purpose ?? Values and behaviors ?? Visual identity system ?? Campaign creative ?? Activation planning and execution ?? Web and social Our principles: 1?? NO JERKS, NO EGO AND NO BAD JUJU 2?? STRATEGY IS NOT OPTIONAL 3?? ELEPHANTS WEAR NEON VESTS (elephants in the room that is!) 4?? OPT FOR “YES AND” NOT THIS OR THAT
- 网站
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https://www.healthybrandconsulting.com
Healthy Brand Consulting的外部链接
- 所属行业
- 营销服务
- 规模
- 1 人
- 总部
- Saint Paul，MN
- 类型
- 私人持股
- 领域
- medicaldevice、marketing、branding、strategy、digitalhealth、biotech、communications、positioning、employerbrand、culturebuilding、consumerhealth、healthcare、health、design、brandarchitecture、digitalmarketing、contentmarketing、commercialization、productlaunch和brandstrategy
地点
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主要
获取路线
US，MN，Saint Paul，55116
Healthy Brand Consulting员工
动态
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Brand architecture is an under-utilized tool to help healthcare companies scale!
Give me 2 min and I'll teach you how to manage your portfolio of offers. Use brand architecture. It is a framework to manage the relationship of all your brands, between each other and with your customers. It helps you determine hierarchy and where to spend your money. The spectrum of different architectures span: ? Branded house ? One brand rules them all ? Sub-brands ? Primary brand leading the secondary brand ? Endorsed brands ? Secondary brand supported by primary brand ? House of brands ? A brand for every customer segment (no relationship) When you have a brand architecture: ? Clear brand market fit ? Efficient resourcing ? Scalable growth When you don't have a brand architecture: ? Confusing ? Expensive to manage ? Growth becomes untenable Most marketers don't understand brand architecture, and that's a miss. But it's only because this is not taught anywhere. Questions to help you figure it out: ? Are they serving the same customer segment? ? If they are, they may benefit from being the same brand ? Do they add equity to the parent brand? ? If they do, consider a branded house or sub-brand ? Do they pose a new risk to the parent brand? ? If yes, consider a standalone brand Don't leave your brand to chance. Architect it to grow. --- Pssst... if you're a marketer or strategist in medtech or healthtech, check out Medtech Brand Academy, brand architecture is only one component of brand strategy: https://lnkd.in/e_SYPz5j
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Helping you influence human behavior | Founder of Medtech Brand Academy, creator of Legend Letters & the host of the Legend Effect podcast
If you want to see behind the scenes of a rebrand, read this: Most branding case studies are just eye candy ?? ?? A sleek new logo?? ?? A modern color palette?? ?? Fancy typography? It all looks great. But here’s the problem... it makes it seem like branding = design WRONG Because branding isn’t just about aesthetics.?? It’s about influencing behavior and growth. When we helped Private Health Management reposition their brand, we didn’t start with visuals and design.? We started with strategy. ? Clarity in positioning So customers instantly understand their value.? ? A differentiated category So they could escape the red ocean of competition.? ? A scalable architecture So growth wouldn’t break their brand.? ? A deep emotional connection So they became ?????? trusted partner in their space.? Only after we nailed these did we touch creative. The result??? More market confidence, stronger messaging, and increased sales.? Branding isn’t decoration. It’s a business decision.? --- ?? P.S. If you are in Medtech or Healthtech and want to complete your marketing education with brand strategy, check this out: https://lnkd.in/e_SYPz5j
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Helping you influence human behavior | Founder of Medtech Brand Academy, creator of Legend Letters & the host of the Legend Effect podcast
Doctors are not robots (and why it matters) We like to think of physicians as purely rational decision-makers.? They follow the data.?? They analyze the science.?? They prescribe based on logic.? Right?? Wrong.? Physicians, like all humans, are deeply influenced by cognitive biases.? ?? Diagnosis Momentum Once they commit to an initial diagnosis, they’re likely to stick with it.? ?? Base Rate Neglect They may overestimate rare conditions and overlook more common ones.? ?? Overconfidence Bias Experience can lead them to trust intuition over objective data.? What does this mean for Medtech marketers?? If you think persuading physicians is just about logic, features, and data…? You’re missing at least half the tools you need.? Brand strategy operates in the world of human behavior.? ? It shapes perception.?? ? It influences trust.?? ? It drives decisions. The best Medtech marketers don’t just learn the logical side of marketing.? They also master the psychological side. Complete your marketing education—learn brand strategy.? Check out the only brand strategy program for Medtech: https://lnkd.in/e_SYPz5j P.S. There ARE some things brand strategy cannot help you with - a terrible product.
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Helping you influence human behavior | Founder of Medtech Brand Academy, creator of Legend Letters & the host of the Legend Effect podcast
I've been helping answer a question for over 10 years: "How do I build a winning brand?" In 7 days, you'll get the answer. I've been working in the past months to put together a program you will love. Step-by-step. All my frameworks. Templates and custom GPTs... The full blueprint. In Brand Legend. Go from unsure to legendary in 4-weeks. To learn more, get a free masterclass, and a $200 early bird discount, sign-up to the waitlist now: howiechan.com/brandlegend
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Helping you influence human behavior | Founder of Medtech Brand Academy, creator of Legend Letters & the host of the Legend Effect podcast
Build a brand they’ll never forget: You left your job to start your dream business. But without a strong brand, your dream could get lost in the crowd. Ask yourself this: When people see your business, what do they feel? If it’s not trust, excitement, or confidence, if it's not a strong feeling, you are missing the true power to influence human behavior. A great brand connects. It inspires. It sticks in people’s minds. Ask yourself this one question: What do I want people to feel? And infuse it into everything you do and communicate. ... P.S. Like this? I've just opened my 4-week brand strategy cohort to help YOU build a solid foundation for you and your business. Check it out here: howiechan.com/brandlegend
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Helping you influence human behavior | Founder of Medtech Brand Academy, creator of Legend Letters & the host of the Legend Effect podcast
Once upon a time... A strategist canceled a meeting.? Not just any meeting—a dream client.? The kind of client that changes your life.? Why?? He didn’t want to turn on his camera.? The color of his skin was changing.? He was scared of what people might think.? So he hid.? My guest, Ash Rathod shares his raw journey with vitiligo on the podcast and teaches how the lowest moments can become your most powerful ones. "I thought my story made me weak," he told me.? "But it made me strong."? When Ash shared his story, people didn’t judge him.? They connected with him.? They trusted him.? His vulnerability wasn’t a flaw.? It was a superpower.? Do you have something you're hiding? Is there a power you're not tapping into? Here's what you can do: ? Write out your story ? Use the 6P framework ? Share it wherever you can ? Lean into your real self ? Let people see you ?? Ash told me, “People aren’t perfect. And they don’t want perfect. They want real.”? What’s your story? The one you’re hiding?? It might be the one that changes everything. Make your mark, live your legend ???? ... Some notes for YOU: Listen to the full episode on Apple, Spotify and anywhere you listen to the pod (link in comments) Audio not your thing? Subscribe to legendletters.co and get the most critical lessons in written form. Like this video? I share all my video clips from my podcast on IG. Check it out: https://lnkd.in/eXVA9E4P
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Helping you influence human behavior | Founder of Medtech Brand Academy, creator of Legend Letters & the host of the Legend Effect podcast
By 2045, 1 in 8 adults, approximately 783 million, will be living with diabetes. Scary as that projection may be, it really hits home when it's not just a number, when it's your family. My mother-in-law My grandmother My uncles My aunts Are all facing this devastating disease. People with diabetes are more likely to also have: Heart, stroke and vascular disease Chronic Kidney Disease Dementia Obesity etc... That's just so much suffering... So on June 1st for the second time together with my kids, we will be riding in the annual Tour De Cure in Minnesota, raising money for the American Diabetes Association. My 8 year old will attempt 16 miles, I will probably pull my 4 year old in a Burley. (Snacks, screams and all ??) ???? I am targeting to raise $5,000 for this event! ???? For the first 10 who donate more than $150, I'll throw in a free 30 min brand or LinkedIn growth consultation if you want (that's a 50% discount!) Please donate here: https://lnkd.in/eSkCdr6M P.S. Can't donate? REPOST to spread the word ?? I'm personally grateful for your support. The Sweet Spokes team thanks you. The diabetes community thanks you. #tourdecure
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