Health Connective

The #NOPAINAct is an exciting development in the quest to minimize #opioids after #surgery. NOW effective - as of January 1, 2025, #CMS will provide separate payment for qualified #opioidalternative drugs and devices when used in the #HOPD and #ASC setting. Here, Michael R Redler, MD explains why the NOPAIN Act eliminates barriers to access and provides a #reimbursement pathway for 18M #surgeries performed annually in the #outpatient setting here in the United States. Scott Zeitzer and I interviewed Dr. Redler on the Health Connective Show. In the episode, he talks about advances and innovations that will improve #patientoutcomes after #orthopedicsurgery. If you’d like to hear more from our discussion, here is a link to the full episode: https://lnkd.in/e8SjczXH Michael Roberts Scott Sigman MD Ryan Van Puffelen, MBA Andrew Wickline Greg Colbath Richard Southgate Vinod Dasa MD Ira Kirschenbaum MD Jennifer Berman Erol Onel Scott Braunstein Paul Sethi Pacira BioSciences, Inc. Heron Therapeutics, Inc. SPR Cali Biosciences Joe Terry, Jr. Roberto Bracone Sean Bannon Avanos Medical Alejandro Badia, MD Sean McMillan Jesse D'Alessio, CCRC Kim Boeckenstedt Ryan “Saw-Bones” Molli, D.O., F.A.A.H.K.S., F.A.A.O.S. Russell Bodner Journal of Orthopaedic Experience & Innovation Erika DeLeon Patrick Maiden Erika Sinner Eric Christianson Gate Science, Inc. Beth Best Cory Calendine, MD Vani Sabesan Shariff K. Bishai, DO Scott Becker

As marketers, we have different ways of gathering information about audience sentiments, but do we know how they actually feel about their experience? ? Dean Browell, the Chief Behavioral Officer at Feedback, joined us on the Health Connective Show to talk about how we can get that context through other channels like peer groups and forums. ? These types of online spaces can help us to understand our customers' actual experiences and feelings. Whether a patient discussing their diagnosis or a physician looking for advice on a case, people are more open with that information when discussing with peers who have shared experiences. This can provide valuable context for our marketing efforts. ? If you'd like to hear more from our discussion with Dean, you can find the link to the full episode in the comments.

Our first MD&M West in the books

Having great conversations at MD&M West today!

Often, bringing in new surgical technologies involves more than just proving safety and efficacy. While these aspects are very important, the financial aspect is also a critical component. ? On the latest episode of the Health Connective Show, Dr. Michael Langworthy explains how his position as a Chairman of Orthopaedic Surgery at his hospital means he has a fiduciary responsibility to his program as well as a responsibility to his patients. It's important to show that new products have a positive economic impact on the facility and reducing the cost of care. ? If you would like to hear more from Lara Wynne and Scott Zeitzer's discussion with Dr. Langworthy, we will include a link to the full episode in the comments.

One key element of success for a medtech startup, or any new business, for that matter, is having the right team around you working toward a common goal. ? Here, Allumin8 CEO Alyssa Huffman explains how the team approach improves the company’s output. Open communication and a collaborative approach allow each team member to take ownership of their part in the process, and they all work together through the successes and the failures. ? To hear more from this interview, you can find the link in the comments.

In recent years, there has been a shift in venture capital investing more in later stage startups. ? On a recent episode of the Health Connective Show, Bird Medical Group CEO Ted Bird explains the challenge this shift presents for startups. Investors want to be closer to that point of seeing a return, but innovators in the healthcare space typically need several years to develop the clinical data and evidence needed to prove their product works and gain traction in the market. ? To hear more of our discussion on the current state of medtech startups, you can find the link to the episode in the comments.

Health Connective team members Justin Bantuelle & Michael Roberts join Lindsey Dinneen, MBA, MS on The Leading Difference podcast to discuss: - Health Connective's purpose - their own personal motivations, both for work and for their personal lives If this is your first time encountering the show, its tagline is "MedTech Leaders Changing Lives for a Better World." A big thank you to Lindsey for the opportunity to share our story!

Our final highlight from the Health Connective Show this year comes from Jantzen C. Jantzen proposed a different approach to how many medtech companies position their products. Here, he advocates for centering the end user (the patient or the surgeon) as the hero of the story, and how that can really engage the people to whom you are marketing your product. If you missed Jantzen's episode, we'll link it in the comments.

Looking back on our interview with Rachel Knutton, we focused on how medtech companies can position themselves in the market. Here, Rachel explains the importance of having a memorable message and understanding that your message isn't going to appeal to everyone. If you missed Rachel's episode, we'll link it in the comments.