In 2025, trust will be the cornerstone of successful marketing strategies. As audiences grow more selective, how can life science brands build meaningful connections and generate high-quality leads? Find out how in our latest blog: https://lnkd.in/gePq33Pr
关于我们
Tech led. Data driven. Science first. HDMZ works with healthcare and science companies to strengthen and transform brands, launch new products, increase sales and connect with people. We are a full-service branding, digital, public relations and integrated marketing communications agency with expertise in life science research, biotech, biopharma, medical device, diagnostics, CROs, medtech and digital health. We are strategists, scientists, creators, and advocates who start each day excited to do what we do best — advance scientific progress, discovery and development through meaningful connections and compelling communication. The central principle we live by is simple, but powerful: Passion in. Out comes great. HDMZ is a member of the 4A's and Confrad.
- 网站
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https://www.hdmz.com
HDMZ的外部链接
- 所属行业
- 广告服务
- 规模
- 51-200 人
- 总部
- Chicago，IL
- 类型
- 私人持股
- 创立
- 1936
- 领域
- Strategy、Creative、Media、PR and Content、Digital和Technology Development
地点
HDMZ员工
动态
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From meaningful work in the life sciences to strong bonds among coworkers, we're committed to continuous growth and creating an even better workplace. Check out how we’re working to make HDMZ the best it can be in our latest blog: https://lnkd.in/gETGtZPb
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When science meets creativity! Some of our team recently experimented with "bacteria art." Using agar plates as their canvas and colorful bacteria as the paint, they explored the beauty of microbiology in a whole new way. A special thanks to New England Biolabs for letting us participate during the Passion in Science awards!
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For Rebecca Angelos, October is more than just a month. As we head into November, discover the story behind her love of October (with photos!) in our latest blog: https://lnkd.in/gh9R6wyj
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We love helping brands solve complex communications challenges. It's less about what we do or make and more about the experiences and expectations we help our clients consistently deliver.
Brand management has drastically changed over the past five years as technologies evolve and societal expectations reshape how we view and engage with companies. We spoke with expert brand managers Kate S., Dillon Allie, and Peter Jap about these changes and discussed forward-thinking strategies to future-proof science companies. Here are some key takeaways: ?? Lead Generation: Generating leads is often a lagging indicator of brand perception. Building trust and friendship with consumers precedes lead generation! ?? Humanizing Science Brands: Consumers now see brands as friends and expect them to reflect their values. This trend is common in consumer goods and is emerging in life sciences. ?? Personal Touch: Knowing when to add a personal touch is crucial. Craft empathetic replies and sign social posts to build genuine connections when the moment calls for it. ?? Data and Storytelling: Use data and storytelling to convince C-Suite executives to invest in brand awareness. For example, a Kantar BrandZ study shows that strong global brands outperform major portfolios like the S&P 500. Use this! ?? Internal Insights: Leverage internal data to monitor external brand wellness. Conduct biannual reviews of media coverage, share of voice, and social media buzz. Gather employee feedback and collaborate with HR to track trends in job applications and candidate quality. Your external brand is only as strong as your internal brand! ?? Speed, Awareness, and Agility: Brand management today demands quick internal discussions and swift responses when necessary. Constant vigilance is required to meet societal pressures and expectations. ?? Get more insights from our experts in the “Marketing on the Edge” event recap:?https://lnkd.in/etKmmHyz
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Ever wonder what it takes to create an eye-catching booth? We sat down with our in house trade show expert to uncover the secrets behind HDMZ’s booth planning process—from the importance of setting a game plan to avoiding common pitfalls. Read our latest blog for all the tips and tricks! https://lnkd.in/gwg2hQcw
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Hosting a successful event takes more than just logistics—it’s about partnerships, strategy, and adaptability! Discover the key insights our team learned while organizing a grand opening for a biopharma services company’s flagship depot in Dublin. From forging the right partnerships to mastering event adaptability, our latest blog dives into the strategies that made it all possible: https://lnkd.in/gKdFiH-Q
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It’s official! Thanks to our incredible team, we’re proud to have earned Great Place To Work Certification for the 4th year in a row. This achievement wouldn’t be possible without the dedication, passion, and hard work of all HDMZers. We’re truly grateful for everything they do to make our company a place where people love to work, grow, and thrive. Check out our profile here: https://lnkd.in/eBGurUw2
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In our latest blog post, we recap a unique HDMZ project that showcases how new opportunities can emerge from surprising places. Discover how our team's innovative approach transformed an unexpected project into a successful community-driven initiative: https://lnkd.in/gcRBsRqQ
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