HealthCARE Lab

We’re excited to feature the latest research by Deidre Popovich, Helen Colby, and Tony Stovall, Ph.D., MBA, MS, published in Medical Decision Making! They conducted a series of experiments that showed when physician offices remind consumers of potential additional costs, this can lead to patients withholding their symptoms. Insurance information disclosures can discourage full communication between patients and physicians.

We’re excited to feature the latest research by Kelley Cours Anderson, Ph.D., M.S.,Kelli Frias, Ph.D., Deidre Popovich and Mikaela Trussell, published in the Journal of Services Marketing. Their study explores how branding in healthcare, though often intended to be inclusive, can unintentionally lead to service exclusion for both patients and providers. By examining sub-branding, they found that it can cause confusion and a lack of belonging within healthcare environments. This research offers important insights for building more inclusive healthcare branding strategies.

Dr. Kelli Frias's interview with Reuters is now available! Visit the link below to view it on our Market Impact Hub site. Congratulations to Dr. Frias for this well-deserved acknowledgment of her expertise and contributions to the marketing and healthcare fields! ?? #Reuters #Interview #Healthcare #Marketing #MarketImpactHub

We're excited to share that Dr. Kelli Frias's insightful interview with Reuters is now live!! ?? In this engaging piece, she discusses the complexities faced by food companies in the weight-loss market, particularly regarding products tailored for individuals using GLP-1 agonist medications like Wegovy and Ozempic. Visit the link below to view it on our Healthcare lab site. Congratulations to Dr. Frias on this well-deserved recognition for her expertise and contributions to the field of marketing and healthcare! ?? #Reuters #Interview #Healthcare #WeightLoss #GLP1Agonists #FoodIndustry

Congratulations to Dr. Kelli Frias! We are excited to announce that Dr. Kelli Frias, as co-founder and PI of the HealthCARE Lab, has achieved tenure. This significant milestone is a testament to her dedication, hard work, and exceptional contributions to the field. Join us in celebrating Dr. Frias and her continued commitment to advancing healthcare research and education.

Our students, Ella and Paul, recently participated in one of the nation's largest undergraduate research conferences, which featured an impressive array of research posters from a variety of fields including medicine, technology, and biology. The event showcased groundbreaking research from students across the country, highlighting the vibrancy and diversity of academic inquiry at the undergraduate level. The conference culminated in a celebratory banquet, where the best-rated research posters in each category were acknowledged. This recognition serves not only to honor the outstanding work of student researchers but also to inspire ongoing excellence and innovation in their respective fields. We are incredibly proud of Ella and Paul for their contributions and commend all participants for their hard work and dedication to advancing knowledge and fostering academic collaboration. #ResearchExcellence #UndergraduateResearch #Innovation #AcademicRecognition #StudentAchievement

Kelli?Frias is an Assistant Professor at American University who specializes in marketing strategy, innovation, and healthcare relationship. She actively engages in research that addresses healthcare affordability and racial and ethnic disparities, with work published in several notable journals. As co-founder and PI of the HealthCARE Lab, she mentors students in healthcare research, impacting consumer well-being. Additionally, she contributes to the Latino Hispanic Faculty and Staff Affinity Group, fostering academic and career development among faculty, staff and students.

Meet Noor Abu Rabie, a dedicated researcher at our Healthcare Lab! Concurrently pursuing her MBA at American university, Noor provides valuable support for our research paper on travel companions. This study delves into the complexities of consumer healthcare journeys, particularly those crossing the Texas-Mexico border, and examines the significant role that traveling companions play in facilitating these experiences. In addition to her research assistance, Noor also contributes to updating our Healthcare Lab's social media platforms and the Market Impact Hub website. Through her efforts, we ensure that our findings and insights are effectively communicated to a wider audience, fostering meaningful discussions within the healthcare community. #HealthcareResearch #TravelCompanions #CrossBorderHealthcare

Meet Deidre Popovich, one of the esteemed directors at our Healthcare Lab! With a keen eye for understanding consumer behavior and a passion for unraveling the intricacies of healthcare access and branding, Deidre is at the forefront of groundbreaking research that delves deep into the intersection of consumer psychology and healthcare delivery. In her current projects, Deidre is shedding light on the significance of branding and marketing efforts in the realm of healthcare. Through meticulous studies, she has unearthed a fundamental truth: consumers crave inclusion and belonging in their healthcare experiences. Whether it's navigating through hospital consolidations or grappling with the tension between science and religion within healthcare systems, Deidre's work highlights the paramount importance of trust and a sense of belonging in healthcare branding. Moreover, Deidre is exploring the evolving landscape of healthcare delivery and consumer preferences. From the contentious debate surrounding healthcare policy to the emergence of innovative startups like Amazon Health and Walmart Health, Deidre recognizes the shifting tide towards on-demand, convenient care access. Yet, amidst this transformation, she underscores the crucial need for affordability, accessibility, and most importantly, high-quality, trustworthy service experiences. One of the most intriguing findings from Deidre's research is the psychological link between healthcare costs and perceived pain. Through meticulous experiments, she has unveiled how consumers associate higher prices with greater pain, thus illuminating the nuanced ways in which providers communicate and patients perceive the cost of care. Beyond borders, Deidre's work extends to communities along the Texas-Mexico border, where she uncovers the complexities of healthcare access and affordability. By examining the journeys of individuals who seek care in Mexico out of necessity, Deidre provides invaluable insights into the trade-offs between cost, convenience, and personal safety in healthcare decision-making. Looking ahead, Deidre is committed to publishing cutting-edge research and forging collaborative partnerships to address pressing issues in healthcare and health access. With her relentless dedication and innovative approach, Deidre Popovich is shaping the future of healthcare research and revolutionizing the way we understand and deliver healthcare services. #HealthcareResearch #ConsumerBehavior #HealthcareAccess #Branding #HealthcareDelivery

Meet Daniel Merritt, a sophomore undergraduate at Gonzaga University enrolled in the American University Washington Semester Program. He is passionately pursuing a major in International Economy. Mr. Merritt aspires to forge a future where profitability and sustainability aren’t mutually exclusive. His vision extends to the private financial sector, where he aims to integrate superior management strategies with a conscientious approach toward environmental and social considerations in his future career. Embracing the belief that experiences serve as the ultimate education, Mr. Merritt has fervently sought out opportunities to broaden his horizons. Over the past two years, he has engaged in three economic internship experiences, each contributing significantly to his professional development. Most notable of these are his time with the venture capital team at the California Pension Fund alongside his current role at Creative Investment Research, a nonprofit organization affiliated with the Department of Commerce. Through these endeavors, Mr. Merritt continues to hone his skills and deepen his understanding, driven by a profound dedication to making positive change in the world of finance. Mr. Merritt seeks to build his network, share his ideas, and engage in meaningful dialogue with colleagues. If there are any inclinations to learn more about his work or connect, please reach Mr. Merritt at?[email protected],?https://lnkd.in/ePzT2wpb, or (480)-490-8679.