HBT Digital Consulting

Did you miss yesterday's live event with Geena and I? Don't worry, you can still watch the recording! #leadgeneration #marketingstrategy

We’ll see you at 12p est today! Event link in the comments section. #marketing #strategy #paidmedia #organicmarketing

*Coming Next Week* This LinkedIn Live event on Thursday, Nov. 21 features marketing experts RJ Huebert and Geena Greguric discussing the latest marketing trends, tools, and strategies. Key topics include effective organic vs. paid channels, measuring marketing success, audience-resonant messaging, and paid campaign best practices to stay ahead of the competition in 2025. #linkedinlive #marketingtips #organicmarketing #paidmarketing #pittsburgh

One of the most common questions in PPC management is how to determine the “right” budget and investment for campaigns. As a business leader investing in paid media, your PPC budget isn’t just about how much you spend. It’s about how strategically you use those resources to grow your business. For small to medium-sized businesses (SMBs) investing between $2,000 and $50,000 monthly, every dollar has to count. https://lnkd.in/dmY3bfPF

Ready for ChatGPT search? "ChatGPT can now search the web in a much better way than before. You can get fast, timely answers with links to relevant web sources, which you would have previously needed to go to a search engine for. This blends the benefits of a natural language interface with the value of up-to-date sports scores, news, stock quotes, and more. ChatGPT will choose to search the web based on what you ask, or you can manually choose to search by clicking the web search icon." https://lnkd.in/gTN-iRhb

Save the date! #leadgen #paidmedia #organic #paidmedia

If you could pick one thing today to enhance your company’s online presence, what would it be? Go for something that will give you the most bang for your buck. Check out HBT Digital Consulting's latest newsletter! #organicmarketing #paidmarketing #linkedinevent

You know what you're looking at? You're looking at a Google Partner! https://lnkd.in/eiU6_m8F #ppc #googleads #digitalagency #leadgen

HBT Digital Consulting has been working with the University of Pittsburgh's School of Public Health (grad school) for almost four months now. We've been promoting the degree program, as well as admissions events. So far, the search campaign on Google Ads has been killing it! #leadgen #admissions #highered #casestudy

From Google's "Insighter" marketing insights email: Your customers can’t afford to make the wrong choice. In today’s competitive landscape, it’s more important than ever to connect with your most valuable prospects. Let’s dive in. ? 1. Consumers consider many brands; few make their short lists.?Consumers who fill out a lead form or make a purchase consider 4.3 brands at the start of their journey, but only 1.8 by the end. 2. They prioritize relevance over personalization.?Consumers place more importance on brand interactions that are relevant to their needs or past behaviors than on comparable interactions that are personalized with their name or personal details (33% versus 20%). 3. Relevance has three key components.?The top three characteristics that consumers look for when determining if a product or service is relevant to them are quality (53%), desired benefits or features (47%), and value (47%). 4. Relevance drives results.?U.S. advertisers who optimize their digital campaigns for high-value leads do so to increase conversions (53%) and ROI (47%). 5. Google can help.?Seventy-three percent of those U.S. advertisers say Google outperforms social platforms in driving high-quality leads. #onlineadvertising #googleads #leadgen