Haygarth USA

???An inspiring panel at #P2PILIVE yesterday!??? ? Tina Manikas, Curt Munk, and Melanie Hellenga, CMO of ZOA Energy, came together for an engaging discussion about how ZOA Energy is thriving in today’s competitive retail landscape. The panel delved into the success of the?Big Dwayne Energy campaign—a bold initiative that not only made a significant cultural impact but also drove impressive conversion at retail. They shared valuable insights into the strategies that connect brand storytelling with actionable consumer behavior, highlighting the importance of innovation and authenticity in commerce marketing. ? A big thank you to everyone who attended and contributed to the conversation. Panels like this are a testament to the power of collaboration and creativity in shaping the future of retail. ? #PathToPurchase #RetailInnovation #BigDwayneEnergy #CommerceMarketing #ZOAEnergy

We've waited a long time to ‘spill the tea’ about this one... Earlier this year we heard the fantastic news that Haygarth had been chosen as Twinings new experiential partner. Fast forward six months, our first experience is live to support the launch of Twinings NEW Sparkling Tea. Available in three, delicious flavours, we’re showcasing the range whilst refreshing tea breaks across London starting at Spitalfields market. We're extremely proud of the launch activation, working alongside our wider agency partners, showing what a new way to tea looks like! #ANewWayToTea https://lnkd.in/epheuZMx Madeleine Bovey Simon Grove Alex Jackson Jemma Chapman Simon McGrath Susie Marriott Roisin Lyne

Yet another award for our Disney "Wonder of Friendship" Experience ?? ?? On Friday, We attended The Institute of Promotional Marketing (IPM) awards ceremony at Nobu with our wonderful Disney clients and picked up a silver award in the Best Creative and Innovative Execution category! ?? Thanks to the IPM for organising an incredible event (we loved Tom Allen hosting) and well done to all the other agency winners! See you next year! Lucy Couldwell Robert Sloan Simon McGrath Steve Rogers Jabez Weale #ipmawards #BrandExperience

Our scoop with Tina Manikas, Global Head of Connected Commerce at Omnicom Commerce, is LIVE! ???? Here are some of our favorite takeaways from this episode with Tina: ?? CPGs need to focus on value and joy in the buying process to compel consumers to choose their brands. ?? Being nimble and partnering with others can lead to success in the ever-changing CPG industry. ?? Finding balance and being present in different aspects of life is so important for personal well-being. ??? Tune into this episode on our website or wherever you like to listen to your podcasts: https://lnkd.in/d7x2uV5M #CPGScoop #CPGGuys #marketing #insights #cpgindustry

Cannes 2024 Update ?? Delighted to see our Chief Strategy Officer Anthony Donaldson joining the panel to discuss unified retail and the future of the physical store at?Omnicom Cove yesterday with our fantastic clients at adidas and Philips! Check out Wednesday's highlights at Omnicom Cove here: https://lnkd.in/esynm8hH #CannesLions #OmnicomCove

Despite the randomly intense staring off into the distance, I'm super excited to be serving as a judge for the Creative Commerce Lions in just over a weeks time! Really looking forward to meeting up with the rest of the jury and getting to work on assessing this years most groundbreaking and effective creativity in a category that has always been close to my heart. #CannesLions2024