Over the past decade, e-commerce has witnessed a fundamental evolution, rewriting the consumer/brand relationship and bringing new opportunities and challenges in a new era of e-commerce. ?? With the Fast-Moving Consumer Goods (FMCG) category’s e-commerce sales expected to experience significant growth by 2025, the time is now to build an omnichannel, optimized, and experiential e-commerce strategy fueled by creative content. How do you do just that? Havas Market presents its newest whitepaper, “Reinventing the Consumer/Brand Relationship Through FMCG E-Commerce,” setting the scene for this new landscape of e-commerce, including benefits for consumers and FMCG brands, challenges within this space, and a step-by-step guide for creating a successful FMCG e-commerce strategy. The full paper is available on our website here: https://lnkd.in/djNZiRmX #HavasMarket #MeaningfulShoppingExperiences #FMCG #ecommerce
关于我们
Havas Market is the full-service global commerce proposition of Havas Media Network, spanning across 27 countries. Our team of over 200+ eCommerce consultants and 600+ retail media experts, deliver connected commerce experiences that drive incremental sales across marketplaces, direct-to-consumer channels, social commerce, and digital ‘drive-to-store’. Leveraging broader Havas Media Network expertise and partnerships with major eRetail players including Mirakl, Shopify and Amazon ads, Havas Market optimizes the entire path to purchase to create meaningful shopping experiences and achieve best-in-class service for clients including Affinity, Carrefour, Essity, Forno Bonomi, GB Foods, Goodyear, JDE, L’Oréal, Lactalis, Lala, Lee Kum Kee, Mars, Nestlé, Pepsico, Procter & Gamble, Ravensburger, Red Bull, Unilever, Viatris, and Wolverine.
- 网站
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https://havasmediagroup.com/havas-market/
Havas Market的外部链接
- 所属行业
- 广告服务
- 规模
- 5,001-10,000 人
- 类型
- 上市公司
Havas Market员工
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Ignacio Ibeas
I help brands and sellers overcome the challenges of digital commerce. Retail Media. Agentic AI.
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Damián Perona
Havas Market Lead & Account Media Director | Retail Media and Data
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Julie Esteve
Global eCommerce Director at Havas Market
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Graih Jules LAMA
Senior Cloud Data Engineer chez HAVAS MARKET | GCP PDE Certified | Azure Certified
动态
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Havas Market EVP Molly Hop will be on the ground at "The New Market" from Shoptalk Spring! In "The Agency of Tomorrow," Molly will join experts across ACE Creatives and SMG to share insights into the future of their trade. This panel will explore how the industry is changing as it relates to the wide-scale impacts of retail media and generative AI. #HavasMarket #MeaningfulShoppingExperiences
Havas Market is a strategic full-service E-commerce offering within the Havas Media network focused on creating meaningful shopping experiences.
It’s retail’s biggest event of the year! I’m incredibly excited to be speaking at Shoptalk’s?inaugural “New Market” event, where retail media meets the explosive rise of next-gen discovery channels.? ? Join me and Joe Laszlo, Head of Insights for ShopTalk, along with Adam Constantine, ACE Creatives, and Samuel Knights, SMG?as we take a deep dive into how retail media is changing the game, the applications of #generativeAI in #commerce marketing, and what the future of our business looks like.? ? See you there for “The Agency of Tomorrow” on Thursday, March 27 at The New Market Stage, Level 1:?https://lnkd.in/g25n5Zjn ? #RetailMedia #ShopTalk2025 #RetailInnovation
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Retail media is no longer just a bonus—it’s becoming central to modern marketing, says Molly Hop, EVP at Havas Market. With US ad spending set to hit $98B by 2028, brands that invest strategically today will shape their market share tomorrow. Read more below for Molly’s insights on how shifting ad spend, media mix optimization, and measuring incremental growth are key to staying competitive. #HavasMarket #MeaningfulShoppingExperiences #Ecommerce
Havas Market is a strategic full-service E-commerce offering within the Havas Media network focused on creating meaningful shopping experiences.
The future of retail media is simply exploding and it’s no surprise and brands that act now will be primed for success. According to eMarketer, US retail media ad spending is projected to grow by 88.5% from 2024 to 2028, reaching nearly $98 billion. ? What does this mean for your brand? ? Retail media is no longer an add-on—it’s a core pillar of modern marketing. ? Retail media is becoming just media. How are you defining the role of media for brand, performance and shopper? ? As digital ad spend shifts, how you invest in retail media today will impact your market share tomorrow. ? The opportunity is massive, but so is the competition. Are you optimizing your retail media mix for maximum ROI and meaningful shopping experiences? ? How are you measuring success? And ultimately how are you measuring, defining and achieving incremental sales growth? At Havas Market, we’re helping brands navigate, scale, and win in this dynamic space. Let’s chat about how you can supercharge your retail media strategy and get ahead of the curve. DM me or drop a comment below! ?? #RetailMedia #Ecommerce #HavasMarket #RetailGrowth #MarketingStrategy (Chart Source: eMarketer, Nov 2024)
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The future of digital health is here—is your pharma brand ready to keep up? Through e-commerce analytics, pharma brands can anticipate consumer needs and react proactively. Brands can predict spikes, and prepare accordingly. Creating a winning pharma e-commerce strategy involves analytics and demand forecasting, check out Havas Market’s latest whitepaper, “Prescribing Personalization in E-Pharma,” to learn the other key ingredients for success. Read the full whitepaper on our website here: https://lnkd.in/ecdWFMy3 #HavasMarket #MeaningfulShoppingExperiences #Pharma
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Congratulations to our own Molly Hop, EVP of Havas Market, on being selected as a Final Round Judge for Commerce & Shopper at the 2025 Effie Awards! #HavasProud
Havas Market is a strategic full-service E-commerce offering within the Havas Media network focused on creating meaningful shopping experiences.
I’m honored to have been invited by Effie Worldwide to serve as a Final Round Judge for Commerce & Shopper at the 2025 Effie Awards!?? Recognized as the gold standard for marketing effectiveness, the Effie Awards celebrate ideas that deliver real impact and measurable success. I’m excited to bring my tenure in #commerce and #retailmedia to the judging panel and help recognize the most effective marketing work happening in the Commerce & Shopper space.? Havas Market Havas Media Network ?#HavasProud #MeaningfulMedia #EffieAwards?
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Digital health is evolving, and your pharma brand should evolve with it. Effective segmentation starts with understanding the consumer: their buying patterns, health needs, and location. Through this data, brands can drive more meaningful engagement. Creating a winning pharma e-commerce strategy starts with personalization, check out Havas Market’s newest whitepaper, “Prescribing Personalization in E-Pharma,” to learn the other key ingredients for success. Read the full whitepaper on our website here: https://lnkd.in/ecdWFMy3 #HavasMarket #MeaningfulShoppingExperiences #Pharma
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Havas Market转发了
??Havas Market Italia è TikTok Shop Official Partner! ? Il social commerce sta rapidamente diventando un canale di grande importanza destinato a diventare una componente fondamentale del mercato e-commerce italiano nel 2025. ? TikTok apre finalmente anche in Italia TikTok Shop, la soluzione di vendita integrata nell’app che ha già conquistato Stati Uniti, Regno Unito e Asia.?? ? Grazie a questa nuova funzionalità, sarà possibile per brand e creator mostrare e vendere prodotti direttamente sulla piattaforma, come un vero e proprio store. Ogni contenuto potrà trasformarsi in una possibilità di vendita, rendendo l’esperienza d’acquisto dei consumatori ancora più autentica, fluida e coinvolgente.?? ? Roberto Addeo, Head of Havas Market, ha commentato: “Siamo felici di essere stati selezionati tra i primi Partner di TikTok Shop in Italia e siamo pronti a supportare tutti i brand nel lancio, sviluppo e gestione di questo canale nella logica full service di Havas Market.” In un mercato in continua evoluzione, aggiornarsi e rimanere al passo è fondamentale per rispondere alle esigenze di oggi e anticipare quelle di domani, e fare la differenza.?? ? #TikTokShop #TikTokShopPartner #HavasMarket #SocialCommerce?
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Technology continues to expand its influence in the health sector— a digital transformation that continues to reshape how consumers are engaging with brands, and for pharamaceutical brands, how medications are distributed, purchased and managed. ?? Havas Market’s newest whitepaper, “Prescribing Personalization in E-Pharma,” explores the evolution of retail media in the pharma industry, offering critical guidance on leveraging retail media data for a successful e-commerce approach, maximized ROI, and greater consumer-brand relationship. Read the full whitepaper on our website here: https://lnkd.in/ecdWFMy3 #HavasMarket #MeaningfulShoppingExperiences #Pharma
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Havas Market转发了
Havas' acquisition of commerce agency Channel Bakers under Havas Media Network is a strategic move to grow Havas Market's existing suite of retail media expertise —delivering more meaningful e-commerce and performance marketing capabilities for clients. Read more on ADWEEK: https://lnkd.in/eU86FksE #HavasMarket #MeaningfulShoppingExperiences
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Welcome Channel Bakers to Havas Market! ?? Channel Bakers' specialized expertise integrated into Havas Market's robust performance practice will deliver incremental growth for clients by harnessing the synergies between paid performance, retail media and content. Read the full release below: #HavasProud #HavasMarket #MeaningfulShoppingExperiences
We’re SUPER excited to welcome Channel Bakers to Havas Media Network! ? ? As part of Havas Market, Channel Bakers amplifies our global e-commerce and performance marketing capabilities. Together, we’re unlocking new growth opportunities for clients by seamlessly integrating paid performance, retail media, and content into a powerhouse solution.? ? “Channel Bakers is a powerful addition to our Havas team,” said Greg James, CEO of Havas Media Network North America. “This partnership not only transforms and reinforces our Havas media mix offerings but also allows us to scale our eCommerce capabilities and Havas Market practice exponentially. This important step reaffirms our commitment that our clients, established or emerging, have access to the most advanced, connected retail media solutions in the market.”?? ? Discover how Havas Market and Channel Bakers are supercharging performance and redefining commerce excellence: https://lnkd.in/grDBfMjY ? #HavasProud #Acquisition #PerformanceMarketing #eCommerce #RetailMedia?
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