Over the past decade, e-commerce has witnessed a fundamental evolution, rewriting the consumer/brand relationship and bringing new opportunities and challenges in a new era of e-commerce. ?? With the Fast-Moving Consumer Goods (FMCG) category’s e-commerce sales expected to experience significant growth by 2025, the time is now to build an omnichannel, optimized, and experiential e-commerce strategy fueled by creative content. How do you do just that? Havas Market presents its newest whitepaper, “Reinventing the Consumer/Brand Relationship Through FMCG E-Commerce,” setting the scene for this new landscape of e-commerce, including benefits for consumers and FMCG brands, challenges within this space, and a step-by-step guide for creating a successful FMCG e-commerce strategy. The full paper is available on our website here: https://lnkd.in/djNZiRmX #HavasMarket #MeaningfulShoppingExperiences #FMCG #ecommerce
关于我们
Havas Market is a strategic full-service e-commerce offering within the Havas network focused on creating meaningful shopping experiences for consumers and driving incremental revenue for brands across all sales channels: marketplaces, direct to consumer channels, social commerce, and digital ‘drive-to-store’. We’re problem solvers who take a holistic, consumer-centric view at clients’ businesses and find the best solutions adapted to their needs, ranging from focusing on specific challenges to leading the transformation of their entire e-commerce strategy. Our services include: -Providing insights on consumer behaviour and business opportunities (e-commerce insights and consulting: shopper studies, pricing and assortment strategy, opportunity scouting) -Optimizing product availability and delivery (e-commerce operations: vendor and seller accounts management, logistics and fulfillment consulting, order management) -Crafting compelling content (performance content: product catalogue production and optimisation, product pages, brand store development, Google and e-retail SEO) -Enhancing brand and product visibility (e-commerce media, social commerce) -Forecasting sales and inventory (e-commerce analytics: sell in and sell out forecast, inventory forecast, media performance analysis)
- 网站
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https://havasmediagroup.com/havas-market/
Havas Market的外部链接
- 所属行业
- 广告服务
- 规模
- 5,001-10,000 人
- 类型
- 上市公司
Havas Market员工
动态
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As we spotlight more reimagined case studies on Havas Media Network's updated website, we’re revisiting our work with L’Oréal. Havas Market turned vast e-commerce data into actionable insights, enabling smarter reporting and strategic alignment for this global beauty leader. Learn more: https://lnkd.in/eBBtHWAB #NewWebsite #MeaningfulMedia #CaseStudy
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As Fast-Moving Consumer Goods (FMCG) witness an influx of growth in a new era of e-commerce, brands must mitigate the challenges of this space to succeed —including that of incrementally. Read on to learn how brands can navigate incrementality through increasing value and attracting new customers in Havas Market’s newest whitepaper, “Reinventing the Consumer/Brand Relationship Through FMCG E-Commerce.” The full paper is available on our website here: https://lnkd.in/djNZiRmX #HavasMarket #MeaningfulShoppingExperiences #FMCG #ecommerce
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Havas Market转发了
Over the last ten years, e-commerce has transformed significantly, reshaping the connection between consumers and brands while introducing both opportunities and challenges. With e-commerce sales in the Fast-Moving Consumer Goods (FMCG) sector projected to grow considerably by 2025, businesses must prioritize the development of an omnichannel, optimized, and engaging e-commerce strategy powered by creative content. To address this, Havas Market has launched its latest whitepaper, "Reinventing the Consumer/Brand Relationship Through FMCG E-Commerce." This resource explores the evolving e-commerce landscape, highlighting its advantages for consumers and FMCG brands, identifying challenges, and providing a step-by-step guide to building a successful e-commerce strategy. The complete whitepaper is accessible on their website: https://lnkd.in/eHXMSfyu
Over the past decade, e-commerce has witnessed a fundamental evolution, rewriting the consumer/brand relationship and bringing new opportunities and challenges in a new era of e-commerce. ?? With the Fast-Moving Consumer Goods (FMCG) category’s e-commerce sales expected to experience significant growth by 2025, the time is now to build an omnichannel, optimized, and experiential e-commerce strategy fueled by creative content. How do you do just that? Havas Market presents its newest whitepaper, “Reinventing the Consumer/Brand Relationship Through FMCG E-Commerce,” setting the scene for this new landscape of e-commerce, including benefits for consumers and FMCG brands, challenges within this space, and a step-by-step guide for creating a successful FMCG e-commerce strategy. The full paper is available on our website here: https://lnkd.in/djNZiRmX #HavasMarket #MeaningfulShoppingExperiences #FMCG #ecommerce
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Havas Media Network's newly improved website, featuring our Havas Market page, has been up and running! ? This refreshed digital space reflects who we are and what we do, and we’re celebrating by highlighting some of our most meaningful campaigns—reworked to offer a deeper dive into our work. Discover how Havas Market planned and activated an end-to-end commerce strategy for JDE that incorporated retail media, sponsored ad strategy, content optimization, membership and event campaigns, and more. Watch below and read more here: https://lnkd.in/eQVtVPYP #NewWebsite #MeaningfulMedia #CaseStudy
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Havas Market is LIVE on Havas Media Network's NEW website! Explore how our eCommerce expertise can make a tangible impact on your business. From #MeaningfulShoppingExperiences to incremental growth, we’re your partner for success. ? Check it out. And stay tuned for new content from our case studies! https://lnkd.in/evk9Vu8g ? #NewWebsite #MeaningfulMedia #HavasMarket
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Huge congrats to Havas Market UK for these several accolades in eCommerce, omnichannel, and sales strategies! #HavasProud #MeaningfulShoppingExperience
?? We've had a bumper awards-winning streak this month! ... ???? ?????????????????? ???????????? ?? Seasonal Campaign of the Year | Winner 2024 ?? We were awarded this for our work with Brompton Bicycle on an omni-channel campaign that used 360-degree audience modelling and integration to drive brand awareness and conversions. ???????????? ?????? ?????????????? ???????????? ?? Beyond the Funnel Innovation | EMEA | Winner 2024?? In recognition of our work with Viatris, we helped shift our client's sales strategy for CB12 mouthwash on Amazon, driving a 147% year-on-year sales uplift. For this campaign, we developed a comprehensive strategy to drive demand and engage new customers, using AMC insights to guide their decision-making. ???? ?????????????????? ???????????? ?? UK Ecommerce Rising Star ?? Congratulations to our Paid Performance Director, Gabriela Palmitesta, for being awarded this achievement. During the last three years, Gabriela has effectively expanded business operations and maximised the potential of products, achieving a remarkable 0% staff turnover. The strong internal and external feedback received speaks volumes about Gabriela's leadership and commitment, highlighting how crucial and influential a team member she is. #UKEcommerceAwards #AmazonAdsPartnerAwards #Awards #Amazon #Ecommerce
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Honored to have Havas Market’s Molly Hop at Shoptalk Fall with an incredible panel of thought leaders discussing the industry’s most important tech solutions to help brands during every step of the customer journey.? ? Tackling vital industry questions like how to build personalization at scale effectively, how to help brands be more deterministic, the importance of ethical AI in technological advancements and consumer privacy, and the value of bespoke meaningful shopping experiences for brands.? ? Thank you to all the participants!? ? #ShopTalkFall #Chicago #RetailMedia #Retail #HavasMarket #CustomerJourney #Technology
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Molly Hop, EVP & Head of Havas Market for North America, joined the fourth-annual Zeta Live Conference, discussing the next generation of retail media networks.? ? Such an honor to have Havas Market alongside a tremendous roster of speakers including Shaquille O’Neal, Simone Biles, Michael Milken, Dr. Deepak Chopra, and Tiffany Haddish.? ? Zeta Live, the premier AI and marketing event, brings together visionary speakers at the forefront of the Intelligence Revolution and highlights proven strategies to make AI actionable.? ? “Retail media is no longer just a conversion channel, it is both omnichannel and a deep insights and data engine. As an agency, we must help our brands understand the exciting impact of National media to localized retail sales trends, as well as how to optimize eCommerce content by retail and social experience and how search informs on category trends to bring stronger, incremental growth.”? ? #RetailMedia #AI #Zeta #Omnichannel #MeaningfulMedia
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