Hausch Design Agency LLC

Meet our founder Joe Hausch of Hausch Design Agency LLC as he shares some stories about life, love, doing great design, and fishing. Directed/Edited by our brilliant young intern of 2023 Zak Menzies

FOR IMMEDIATE RELEASE Hausch Design Agency Creates New Brand Identity for Memory Cafe Alliance MILWAUKEE, WI, Sept. 18, 2024: Joe Hausch and Hausch Design Agency (HDA) have unveiled a new brand identity for the Memory Cafe Alliance, a breakthrough nationwide initiative. The brand, released in a September 10th “sneak preview” has been developed to support the dramatic and sustainable growth of #MemoryCafes across the United States and beyond. The Memory Cafe Alliance is the exciting culmination of the 12-month #EMC2 Project supported by Seattle-based Maude's Ventures and is dedicated to expanding support for individuals living with memory loss and their care partners. The Alliance will focus on boldly developing a national branding campaign, training system, evaluation tool, and user-friendly directory for Memory Cafes. Joe Hausch, President of Hausch Design Agency, personally led the branding design effort building upon foundational work by the EMC2 Lead Team in collaboration with the Memory Cafe Percolator Network and branding expert Anne Connell. The design process was highly collaborative, involving multiple iterations, and extensive feedback from leadership and community members. "The Memory Cafe Alliance is unique, and the process to create the logo and brand was very interactive from start to finish," said Joe Hausch. "We're honored to have contributed our experience and expertise to such a meaningful cause." The final logo features overlapping, hugging forms that create an "M", with a subtle emergence of a heart in the negative space. This design embodies the warm, friendly, community spirit at the core of every Memory Cafe experience. Anne Basting, Susan McFadden, and Beth Soltzberg, MBA, MSW, the leaders of the EMC2 project, expressed their gratitude for Hausch's contribution. "Joe and his team at Hausch Design Agency have created a brand that truly captures the essence of Memory Cafes. This new identity will play a crucial role in our efforts to raise awareness and support the growth of Memory Cafes nationwide," said McFadden. The Memory Cafe Alliance has received significant additional support, including a $115,000 gift from the Brookdale Foundation for the creation of three training modules. These modules, meant to support Memory Cafe leaders who are interested in learning how to start a cafe, will be hosted by Dementia Friendly America and available free of charge. This new brand identity will underpin the EMC2 leadership's work with Dementia Friendly America to refresh the Memory Cafe Directory to provide an enhanced, more engaging user-experience. A soft launch of the national Memory Cafe Directory is planned for Fall of 2024. About Hausch Design Agency LLC: HDA, led by Joe Hausch, is a Milwaukee-based creative firm specializing in brand development and marketing solutions. With a rich history of serving diverse clients, the agency is known for its innovative approach to design and commitment to community engagement.

HDA was engaged to create an overview brochure for #MARN (Milwaukee Artist Resource Network) for education, awareness, and fundraising. MARN is located in #Milwaukee and is part of the Historic Third Ward Association. MARN's art + culture #HUB is open to the public. "MARN believes in the power of the arts to transform lives and enrich communities. In support of this belief, MARN is committed to being an equitable and inclusive resource to the #GreaterMilwaukee Area creative community. MARN honors and celebrates the differences that make up our dynamic city and how those differences contribute to a diverse and unique arts culture in Milwaukee." "MARN’s goal to build a network of focused, equipped and creative workers, prepared for the challenges they will face and the skills necessary to meet those challenges. Community members, creatives, arts organizations, and art appreciators are all welcome to join." Creative Director Joe Hausch shared " I love what they are doing at MARN and their future and this was an easy opportunity to support them and this incredible arts community that I've been a part of my entire life." MARN is made up of artists from all backgrounds, memberships available at many levels, a directory, rotating exhibitions, curated retail art Marketplace, gallery and a large conference room are amenities, as well as The HUB café and bar featuring local food and beverage offerings. Learn more at https://www.marnarts.org/ #Evolution #arts #MilwaukeeArts #artists #musicians #culinaryarts #design

Want to learn something about the "why" behind logos and design decisions? #greatdesign #designworks #branding #logos #color #colormatters

Just found a powerful note from a great client from just last year: "Dear Joe, Thank you for attending my retirement Open House and for the key role you played in the success of our firm. I often think of you as I see our "Andy Warhol-Esque" Logo, its success in showing the values of our firm, and how it has stood the test of time to look current 15 years later!" - Sincerely Tom O'Connell, Partners In Design Architects

"Anti-design is an approach that ignores?common design practices?with the goal of creating surprising and innovative layouts. In digital design, this method encourages exploration and experimentation, pushing the boundaries of what it means to be a useful and?engaging website.?" -Written by?Ellen Glover

We are proud to be supporting a very important initiative that you may never have heard of. "Memory Cafés are a global thing and they are going to become very important to so many of us as about 60 million people?worldwide are living with dementia now and this number will almost double every 20 years." said HDA Owner Joe Hausch, "Memory Cafés offer a safe, fun, open, warm healthy environment for the caregiver and loved ones to attend. This initiative will help create standards, guidance, and directives for these platforms around the U.S. and hopefully globally." HDA is creating the logo/brand guides and simple applications. "We will contribute as much as we can as long as this brilliant team will have us." Joe smiles, "This is personally so important to me and I know this work will impact so, so many - we look forward to the next steps." #memorycafes #memorycare #caregiviers #caregiving #branding #logos

Hausch Design Agency LLC and Becky Steimle Marketing have just had the pleasure of creating this new website for the Marjorie L. Christiansen Foundation. HDA and BSM often collaborate to deliver effective branding, marketing, and web design/development solutions to clients in southeast Wisconsin. From Head Trustee Scott Stewart: “Everyone loves the website!” https://lnkd.in/gGM-nBFG #webdesign #marketing #branding #writing #design #video #photography #foundations #milwaukee #wisconsin Civic Music Association of Milwaukee (CIVIC MUSIC MKE) Hunger Task Force, Project Angel Hugs, Racine Zoo, St. Ann Center for Intergenerational Care, WISCONSIN ADAPTIVE SPORTS ASSOCIATION, INC ?

Hausch Design Agency LLC has been selected by GAP to handle branding, marketing, and web design for their newest project - GAP Garage Alley Pass (https://www.garagegap.com/) - providing affordable creative spaces for Milwaukee Area’s maker community. GAP Garage Alley Pass will offer rentable storage units dubbed "Self-Garages" for automobile aficionados, woodworking warriors, manufacturing startups, husband hobbyists, YouTube university grads, gear heads, and all types of DIYers. An affordable place to tinker, build, fix, create, and ideate without compromising at-home space or breaking the bank! “Whether you need room for restoring that classic car, crafting custom furniture, machining prototype parts, wood carving, filming how-to videos, or any creative venture, GAP Garage Alley Pass aims to unite our community’s inventor spirit.” said Joe Hausch, Creative Director at HDA. The first Self-Garage location debuts in 2025 in the Greater Milwaukee area, with additional sites to follow in the Midwest based on demand. Right now investment opportunities and space reservations are open for 2025 move-in. As part of this exciting initiative, Hausch Design Agency will develop messaging and brand identity, generate marketing materials and online/social media campaigns, and craft an intuitive website for discovering spaces and securing your very own “Self-Garage”. Thank you to GAP for this exciting and fun opportunity. Stay tuned for more as we bring GAP Garage Alley Pass to life! Creative souls can inquire now to join the first wave of automobile aficionados, manufacturers, hobbyists and more moving into their new innovation spaces in 2025!? Call: 812.249.6535 or contact Glen at [email protected] #milwaukee #makerspace #garage #garagelife #GAP #realestate