Hattaway Communications

Our digital course, LEARN, gives you skills you can apply right away. But don’t just take our word for it—here’s what one learner had to say: “Within 72 hours of finishing the course, I used what I learned to create a concise yet meaningful tagline, have more meaningful conversations about my organization, and develop a pitch for a competition.” For a limited time we’re offering a 50% discount for federal workers. Use the code FEDS at checkout:? https://lnkd.in/epJttfUA.

I'm really thrilled to share the latest Let's Hear It Podcast episode, in which I had a great conversation with Doug Hattaway about his story - from English major to journalist to advisor for Democratic leaders like Hillary Clinton and Tom Daschle to one of our industry leaders in strategic communications. Doug is doing really exciting work at Hattaway Communications, including creating great tools for strategy and messaging that we all could benefit from. So have a listen and let me know what you think! https://lnkd.in/g9bR4SeH

Are you achieving the impact you hope for? Strategic focus—understanding who needs to act, what action they should take, and what motivates them—is the place to start. For example, our EO= clients had a clear audience (small business owners) and an equally clear goal to encourage them to explore employee ownership. But, messaging that focused on using EO as a way to build wealth in low-income communities wasn’t getting the job done. Shifting the messaging to focus on owners’ goals—like retaining employees and increasing profits—resulted in hundreds of small business owners reaching out for a consultation on how EO could work for them and their businesses. Read more about the campaign here: https://lnkd.in/eW-37uDZ.

??We’re hiring! ?? We’re looking for an Associate to join our research team. Great candidates will share our passion for applying behavioral and social science to complex topics and causes Apply today: https://lnkd.in/dJGnWxFQ

If you’re a federal worker in need of a more compelling and motivating way to talk about your skills and your work, LEARN by Hattaway Communications is here to help. Our digital course is now 50% off for all federal workers—use the code FEDS at checkout. LEARN will help you craft a concise, powerful narrative for yourself – one that will showcase your abilities and help others immediately understand the value you bring. https://lnkd.in/epJttfUA

To our dear fellow communications professionals, this one's for you! Our latest episode of Let's Hear It podcast features Doug Hattaway of Hattaway Communications. Doug goes deep on how to create communications that work. Three key components: 1) Start with understanding audience aspirations, not just opinions; 2) Frame issues in ways that connect to people's identities and values; and 3) Optimize for person-to-person conversation—the highest quality form of communication. If you work in foundation or nonprofit comms (or even if you don't), this episode offers valuable insights from one of the field's most respected voices. Listen now! #CommunicationsStrategy #Nonprofits #Foundations https://lnkd.in/gf93kgZX

To our dear fellow communications professionals, this one's for you! Our latest episode of Let's Hear It podcast features Doug Hattaway of Hattaway Communications. Doug goes deep on how to create communications that work. Three key components: 1) Start with understanding audience aspirations, not just opinions; 2) Frame issues in ways that connect to people's identities and values; and 3) Optimize for person-to-person conversation—the highest quality form of communication. If you work in foundation or nonprofit comms (or even if you don't), this episode offers valuable insights from one of the field's most respected voices. Listen now! #CommunicationsStrategy #Nonprofits #Foundations https://lnkd.in/gf93kgZX

Our team has been traveling far and wide—meeting with clients, exchanging ideas, and finding inspiration all over the country. Here is a quick highlight from Waco, Texas, where a few team members had the opportunity to visit the Dr. Pepper museum. It’s a reminder that the best ideas and impact often come from connection and collaboration. What inspired you this month? We’d love to hear about it!

SPIRE was created to help all kinds of organizations understand what drives audiences to engage. Strivers are a great segment to communicate with if you’re trying to drive impact. They’re ambitious, confident, and driven by recognition. They want to lead the charge— if they feel valued. They’re particuarly interested in issues related to crime and safety, climate change, and food access. ? Do:? Offer opportunities for leadership. ? Don’t: Assume that they’ll respond to emotional appeals. Ready to learnhow you can use SPIRE in your work? https://lnkd.in/eUEkRNS6

When we fielded our first SPIRE? survey in 2023, we knew we’d learn all kinds of insights about why people engage with meaningful causes and organizations. One that many clients have found surprising is the importance of fun. Nearly a quarter of all adults say that if they’re going to volunteer their free time to an organization, it needs to be fun—and that number is even higher for younger adults, and among two of our key segments (Strivers and Butterflies). Thinking?through the lens of “fun”? can inspire new ways to engage with your supporters (and help you find new ones). If you want to find out exactly how potential supporters define fun—you can add custom questions to our next SPIRE wave later this spring! Email us at [email protected] to find out more https://lnkd.in/eZQgxum6