HarrisX - a Stagwell Inc. company

?? ?? Super Bowl LIX Sunday is approaching, and it looks like another blockbuster event: 64% of U.S. adults say they plan to watch, compared to 61% last year when more than 200 million Americans watched the game?. Most will tune in for the game (58%), followed by the Halftime Show (16%) and closely follow the commercials (14%). NFL fans are rooting for the Eagles (54% of avid fans) over the Chiefs (39%), but the game is seen as a toss-up between the two teams.?? Our new HarrisX - a Stagwell Inc. company polling also reveals a clear message from fans: keep politics out of football.? Approximately two-thirds of Americans say NFL players, teams, and the league itself should stay neutral on issues like immigration, government spending, abortion, and transgender rights. The same applies to those famous Super Bowl ads; 72% say advertisers should not use ads to take a stance on politics, 73% don’t want religion in Super Bowl ads and 69% say advertising is not the right medium to take a stance on abortion.? However, views of NFL players speaking up on diversity, equity, and inclusion (DEI) are more nuanced. While fewer than half (46%) of all Americans think players should take a stance on the issue, support jumps to 54% among Gen Zs, 58% among Millennials and 73% among Black Americans.? Dritan Nesho, CEO of HarrisX, sums it up: "The Super Bowl remains one of the few events uniting Americans. Fans tune in for football—not divisive debates." As the big game nears, it’s clear that Americans want the Super Bowl to remain what it’s always been—a celebration of sports, entertainment, and unity." Learn more: https://lnkd.in/eWfGcd3M #SuperbowlLIX #KendrickLamar #Football #SuperbowlSunday #Superbowl2025 #Data #NFL #advertising #Superbowlads

WATCH: HarrisX's Allison Brady and Laurel Road's Alyssa Schaefer joined Forbes ForbesWomen 's Maggie McGrath for an in-depth discussion on new HarrisX and Laurel Road's 2025 data, exploring how women are managing money and stress. Key Takeaways ?? : Financial Stress Remains High: 65% of women cite personal finances as their biggest source of stress. Reliance on Personal Networks: Many women seek financial advice from friends and family rather than professional sources. Barriers to Financial Goals: Key objectives like retirement savings and reducing credit card debt remain challenging. Evolving Financial Priorities: As women’s financial needs shift, there is a growing demand for better tools, education, and support to stay on track. Tune in here:?https://lnkd.in/ewwqg7bu For more info on the study visit: https://lnkd.in/eHTD2QER

Women are taking charge of their finances, yet financial stress remains a major hurdle. Our eighth annual gender survey found that 65% of women rank personal finances as their top source of stress, and many turn to friends and family for financial advice rather than financial professionals. At the same time, financial security remains a work in progress. Many women feel behind on key financial goals, with retirement savings and credit card debt repayment among their top concerns. With ongoing economic uncertainty, women are navigating their finances carefully, but there’s still room for more tools, education and support to build long-term financial confidence. Ahead of #InternationalWomensDay, we’re recognizing the financial strides women have made and the work that's still to be done. Explore more findings in the survey. #IWD2025 https://bit.ly/4ib0y1Q

In his first month in office, President Donald Trump receives a 52% approval rating, with 58% of voters more satisfied with his job as president than former President Joe Biden. Voters are most satisfied with his job on immigration and overwhelmingly support reducing government expenditures but have concerns over his policies involving tariffs and foreign affairs. The poll also surveyed voters on policy issues and economic sentiment. Read the full results: Stagwell HarrisX - a Stagwell Inc. company The Harris Poll Harvard University

We're celebrating 25 agency leaders from 20 agencies across the network for participating in the 2025 Next Dimension Program?? Throughout the week-long program, participants gained insights from guest speakers Mark Penn, David Sable, Julia Fornaca Hammond, Elspeth Rollert, Mansoor Basha, and Stagwell Marketing Cloud product leaders on strategy, and worked closely with program mentors Julia, David, Nathaniel Napier, Leon Anderson, Christopher Hibi, and Michael Lamp on ways to provide greater, more collaborative client value. Thank you to all the presenters, mentors and colleagues who participated in this year’s event, to Julia Fornaca Hammond for her dedicated leadership in the program, and to Stephanie Howley (she/her) for her support in bringing the it all to life! cc. Paddi Hurley (Allison Worldwide), Ariba Jahan (Anomaly), Kinloch Magowan, Eve Carbonneaux, Amanda Mondonedo (Baduria) (Assembly Global), Karen Piper, Hannah Dow (Code and Theory), Stephanie Atchley (Crispin), Madeleine Wildi (Forsman & Bodenfors), Andrew Boyd, Julian Bastone (HarrisX - a Stagwell Inc. company), Shane Pedersen (Instrument), Scott Leighton, Kate Boccio (Kettle), Matthew Panichas (KWT Global), Limor Cohen (Leaders Group), Stephanie Wong (National Research Group), Jasmeet Gill (Redscout), Tim Davey (Sidekick), Jennifer Pflieger (Sloane & Company), John Cicero (TEAM), Laurie McGrath (The Harris Poll), Charlotte Lee (Tinsel Experiential Design), David Pedersen (Yamamoto), Paul Van Lewen (Doner).

?? WATCH: HarrisX CEO Dritan Nesho stopped by the Forbes newsroom to break down the HarrisX Super Bowl Ad Index and reveal which ads stole the show in Super Bowl LIX! ???? ?? Key takeaway? Ads that tapped into values and unity resonated the most with Americans this year! Watch the full interview here: https://lnkd.in/etn9yiix And visit the HarrisX Ad Index for more insights: https://lnkd.in/eNKt5cPF

?? Super Bowl Ads & Political Ideology: What Resonated Most? HarrisX Ad Index reveals that different ads worked best across political ideology lines! ??? ?? #1 among Republicans: He Gets Us – What is Greatness? (89.0/100) ?? #1 among Democrats: NFL – Somebody (95.6/100) ?? #1 among Independents: Foundation to Combat Antisemitism – No Reason to Hate (84.1/100) ? All three top ads focus on social issues, showcasing that no matter the political views, Super Bowl ads that tapped into values and bringing Americans together worked best this year.? ? Learn more about all 72 Super Bowl ads: harrisx.com/ad-index #SuperBowlAds #Marketing #AdTrends #Politics #HarrisX #Stagwell #CSR ?

?? LAYS “The Little Farmer” Wins Big With Audiences! ?? LAY’s “The Little Farmer” captured hearts and claimed the #2 spot in our HarrisX Ad Index with a score of 86.7! ???? This touching story of a young potato farmer made it the top consumer product ad and the #1 favorite among women (89.2). ?? Huge kudos to LAYS and Highdive for crafting an ad that resonated across audiences! ?? See the full Super Bowl ad rankings and insights: https://lnkd.in/eNKt5cPF #SuperbowlLIX #SuperBowlAds #HarrisXAdIndex #Lays #Highdive??

?? The results are in: HarrisX - a Stagwell Inc. company Ad Index has crowned the N.F.L.'s "Somebody" commercial, featuring BBBS Littles from Big Brothers Big Sisters of Greater New Orleans and Big Brothers Big Sisters of Acadiana, as the #1 most beloved ad of #SuperBowlLIX! BIG thank you to the NFL for highlighting Big Brothers Big Sisters of America alongside Special Olympics and the InSideOut Initiative to showcase the power of mentorship and its critical role to ensure every young person knows they are somebody. This powerful message didn't just lead the pack of 72 Super Bowl ads - it captured hearts across America. Special kudos to the creative team at 72andSunny for helping bring "Somebody" to life. Together, we're proving that when we invest in youth, everybody wins. #InspireChange #BiggerTogether https://lnkd.in/eNKt5cPF

?? Big Wins for NFL & 72andSunny! ?? ?? Huge congratulations to NFL & 72andSunny for scoring #1 and #7 in the HarrisX Ad Index for Super Bowl LIX! ?? #1 – NFL’s “Somebody” (Score: 87.8) – A powerful ad highlighting the League’s work with youth organizations worldwide. ?? #7 – NFL’s “FLAG 50” (Score: 84.0) – Celebrating the push to make girls flag football a varsity sport in all 50 states. Both ads struck a chord with audiences, proving that authentic, purpose-driven storytelling continues to win big. ?? See the full rankings here: https://lnkd.in/eNKt5cPF #SuperBowlAds #HarrisXAdIndex #NFL #72andSunny #SuperbowlLIX?