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Founders: Your "one-size-fits-all" emails are costing you sales. Here's why: Someone who's been following you for years shouldn't get the same email as someone who joined your list yesterday. A subscriber who opens every email deserves different treatment than someone who hasn't engaged in months. And someone who's already bought from you needs different messaging than someone who's never spent a penny. When you send the same emails to everyone: - Beginners can get confused by advanced content - Advanced folks can get bored by basic explanations - Buyers get pitched products they already own - Non-buyers miss offers they might actually want The result? Lower open rates, fewer clicks, and missed revenue opportunities. So, to help you out, I've put together 3 simple ways to segment your list (that you can copy today): - 1?? The "What Do You Need?" Segmentation Add this to your welcome email: "What's your biggest challenge with [topic]? Reply with A, B, or C" - Option A: [Beginner problem] - Option B: [Intermediate problem] - Option C: [Advanced problem] Now tag subscribers based on their response. When you launch, send slightly different emails to each segment. Everyone gets messaging that speaks directly to THEIR challenge. 2?? The "Behaviour-Based" Segmentation No responses needed. Just track what people click: Clicked pricing page but didn't buy? → Send objection-handling emails Opened multiple emails about Topic X? → Send more Topic X content Never opens emails about Topic Y? → Stop sending Topic Y content This works in ANY email platform with link tracking. 3?? The "Customer Journey" Segmentation The simplest of all: Never purchased → Educational content exposing the gap of where they are and where your product/service can take them + entry-level offers Purchased once → Cross-sell + upsell opportunities Purchased multiple times → Loyalty + referral requests Your repeat customers should NEVER get the same messaging as someone who's never bought. - I get why most don’t have this set up, it’s overwhelming and it feels like one more thing on your plate. If you'd rather have this built for you instead of trying to figure it out alone, DM me "segmentation" and I'll show you how we can have this up and running for you.

I've invested over ￡20K in mentors and education. Some of it changed my life. Some of it didn’t. But all of it taught me something. When I first started freelancing, I had no idea what I was doing. I knew I needed help. So I did what most people do - I started buying courses and joining programs. The first few were... not great. But then I found mentors who, no exaggeration, changed my life: Sharon Wu helped me find clarity and confidence in what I was doing right at the very start, and convinced me to go all-in on newsletters when I couldn't figure out my offer. That single piece of advice shaped my entire business model. Matt Barker showed me how to position myself on LinkedIn in a way that attracted clients instead of just followers, when he helped me write better bottom of funnel content. And more recently, The Blueprint team has held me accountable while filling in the strategic gaps I couldn't see myself. So from my experience, here's what I've learned about finding the right mentors: 1?? Look for people who have specifically achieved what you want to achieve Not just "successful people" - but people who have walked the exact path you want to walk. My best mentors weren't the ones with the biggest following. They were the ones who had solved the specific problems I was facing. 2?? Invest in specific outcomes, not vague promises The programs that delivered the most value had clear, tangible outcomes. 3?? Be willing to implement, even when it feels uncomfortable The biggest ROI came when I actually did what my mentors suggested (who'd have thought), even when it felt weird or outside my comfort zone. Looking back, I can trace every significant growth period in my business to a specific mentor who helped me see what I couldn't see myself. Yes, I wasted money on some duds. But the right mentors helped me go from ￡0 to ￡13K monthly revenue in about a year. That's a pretty good return on investment. P.S. How do you choose who to learn from? I'm curious what criteria you use.

How a single question in every newsletter built a ￡30K product launch... It all came down to one thing: Polls in every email. Sounds simple, right? Yet 90% of newsletters I audit don't use them at all. Here's why that's a massive missed opportunity... Polls do three critical things at once: - Collect invaluable audience data - Dramatically increase engagement - Show your personality without trying too hard Here's a few ways you can use them: Product development polls "Which of these topics should I cover next?" "Which format would you prefer for the next training?" "What's your biggest challenge with [topic]?" Personality polls "Coffee or tea this morning?" "Working from home or coffee shop today?" Segmentation polls "How experienced are you with [topic]?" "Have you purchased a course on [topic] before?" "Which best describes your current situation?" Each response gives you: - Data for future content - Insight into what to sell next - Material for personalised follow-ups A creator I work with collected 300+ responses to a simple poll asking about their audience's biggest challenge (across a number of emails, not 300+ from one send). That poll became the foundation for a product that generated ~￡30K in just over 60 days. All from asking a single question in an email. The best part? You can set this up in 2 minutes in most ESPs. - P.S. I'm curious, what's holding your email marketing back right now? Reply with A, B, or C: A) The technical setup (ESP, automation, deliverability) B) The content creation (what to write, how often) C) The strategy (how to convert subscribers to customers)

PSA course creators: your sales are low because your audience don’t understand what they're buying. People don't buy what they can't see. - Would you buy a car without looking inside? - Would you buy a house without touring it? - Would you buy clothes without seeing them? Yet we expect people to drop ￡297 on a course they've never seen a second of. Here's what I’ve personally seen work instead: 1?? Product sneak peek videos Show your login screen, dashboard, and first few lessons. Let them feel what it's like to be a customer before they buy. 2?? Module breakdowns Screenshot actual lessons, not just outline topics. Show them real content, real worksheets, real exercises. 3?? Experience snippets "Here's what happens when you first log in" → with actual screenshots of the welcome flow. Why does this work? Because it reduces purchase anxiety. When someone can see exactly what they're getting, there's less risk of disappointment, fewer unknowns, and a clearer path to value. The transparency builds trust while the preview builds desire. Next time you're selling a product, stop hiding it. Let people peek behind the curtain. P.S. What's one way you could give potential customers a closer look at your product? The more specific, the better.

The biggest digital product mistake typically happens AFTER someone buys. Most founders obsess over: - Launch emails - Sales page copy - Countdown timers - Cart abandonment Then they send a basic "thanks for your purchase" email and consider it done. But here's what they're missing: The moment someone buys your digital product is when they're MOST engaged with your brand. They just: - Trusted you with their money - Committed to your solution - Decided you're worth listening to And what do most creators do with this peak moment of trust? Nothing. A proper post-purchase sequence: 1. Reduces refund rates by setting expectations 2. Increases consumption (people actually use what they bought) 3. Seeds your next offer naturally 4. Helps collect social proof for future launches Last month, I had a creator reach out and ask me to review their digital product funnel. They had solid sales emails but only a basic receipt after purchase. So I added a simple 4-email sequence: - Immediate access + quick win - Day 1 check-in with common questions - Day 3 success story from another customer - Day 7 implementation check + upsell offer The results: ???9 additional testimonials in the first month ???3 buyers reached out for additional help (that may have otherwise refunded) ???2 became clients for their higher-tier offer (which more than covered the cost of my service and then some) All from emails that took about less then a week to set up. P.S. What does your post-purchase sequence look like? If it's just a single "thanks for buying" email, you're leaving money (and relationships) on the table.

I used to think working 16-hour days meant I was "doing it right." Freelancing was my chance to prove I was enough. So I filled every waking hour: - Client work - My 9-5 job - Content creation - Learning - Outreach No time to think = no time to doubt myself. Sleep? Optional. Boundaries? What boundaries? Weekends? Just another workday. I'd hit 11pm still hunched over my laptop, telling myself "this is what success looks like." But I wasn't working this much because the business needed it. I was working this much because I needed it. Every client payment, every positive testimonial, every small win was filling a gap I couldn't fill myself. The gap where self-belief should have been. A few months ago, I had a conversation that caused a pretty significant perspective shift. Someone asked me: "What would you do differently if you actually believed you were good enough?" I didn't have an answer. That silence told me everything. Since then, I've been trying to rebuild my relationship with work: - Started setting actual working hours - Stopped saying yes to every request - Built systems instead of just working harder - Started taking actual time off And you guessed it… My business didn't collapse. My client results didn't suffer. My income didn't drop. Working 16-hour days wasn't making me successful. It was keeping me busy enough to avoid believing I deserved success in the first place. I'm not fully there yet. But I'm getting better at catching myself. At remembering that my worth isn't tied to my output. At building a business that serves me, not just my clients. If you're grinding yourself into the ground right now, ask yourself: Are you working this hard because the business needs it, or because you need to prove something to yourself?

How I landed my first freelance client (and why I'll never forget it) November 2023, I was scrolling LinkedIn for weeks trying to figure out how to get my new freelance service off the ground. Lots of consuming content, very little action. Classic overthinking. Then I came across Ethan Golding's posts. His content was refreshingly real, no BS. So I did something I rarely did back then... I reached out and asked if he'd hop on a quick 15-min call to network. I wasn't pitching him. I genuinely wanted to learn FROM him. Honestly, I was already sold on working with him (though I couldn’t afford it at the time). So we jumped on the call. I was a bit nervous, trying not to sound like a complete beginner. Then out of nowhere, mid-conversation, Ethan suddenly said: "Harrison, I want you to help me with starting my email list. How much is it and when can we get started?" I froze. My brain was screaming "YOU'RE NOT READY FOR THIS." I had: - No pricing structure - No onboarding process - No testimonials - No actual system - No real confidence I could deliver But somehow I managed to quote him a price that felt fair, and we started working together for the next four months. And Ethan become both client and mentor, he genuinely provided feedback that shaped my entire approach. By the time our work together ended (when his business direction changed), I had developed systems, processes, and most importantly, the confidence to go after more clients. Fast forward 1.5 years to today: - 16 clients later - From ￡0 to ￡13K monthly revenue - Most clients staying 7+ months And ironically, I'm now Ethan's client. Full circle moment. Looking back, I'm grateful for the shot in the dark he took on me. The version of me 1.5 years ago would never have expected to be where I am now. P.S. If you have a skill and the competence to execute on it well, but you're stuck in the cycle of endless preparation without action, this is your sign. The permission you're waiting for might come from the most unexpected places - but only if you put yourself out there first.

Want to cut your sales cycle in half? Send more emails. Here's exactly why it works ?? People need a certain number of valuable touchpoints before they buy. The typical buying journey requires ~12-16 quality touchpoints. It might look a little like this: - 3-4 to build awareness - 4-5 to establish trust - 3-4 to overcome objections At 2 emails per week, that's a 6-week sales cycle. At 4 emails per week, that's a 3-week sales cycle. Same conversion rate. Half the time. This acceleration happens because: - Your brand stays top-of-mind - Each email builds on the previous one while it's still fresh - You address concerns faster before doubt settles in - Consistent value delivery compounds more quickly But there's one non-negotiable condition: Every. Single. Email. Must. Deliver. Value. 10/10 content sent more frequently = faster sales Mediocre content sent more frequently = faster unsubscribes Your content quality determines whether increased frequency accelerates growth or accelerates list burnout. The choice is yours. P.S. What's your email frequency right now? And is your content consistently valuable enough to increase it?

PSA Founders sending emails: Your email list is leaking money because of this one mistake… Throwing away the P.S. section. Most founders waste their P.S. by: - Adding unrelated "by the way" thoughts - Using it for housekeeping notes ("don't forget...") - Or worse - not using one at all Instead, you should use it for: - A secondary CTA that outperforms the main one - Adding urgency when your email lacks it - Addressing objections you didn't have space for - Reinforcing your main point (repetition sells) I read an email from Matt Barker yesterday that shows off exactly how to use your P.S. section effectively. Here's why it works so well: 1. Opens with a direct question to fence-sitters 2. Immediately removes the biggest purchase objection 3. Gives specific details to lower the commitment barrier 4. Adds powerful social proof for credibility 5. Ends with a clear CTA All in just 3 short lines. ?? People read the beginning, skim the middle, and almost always check the P.S. Use it wisely.

How I helped this creator make ￡30k in course sales with just ONE interview and some WhatsApp voice notes. (In only 2 months post-launch) Here's the exact funnel we built ?? A creator with a large Instagram following came to me with a problem... They were scared of having all their eggs in one basket (social media). So we created a plan to turn their "rented" audience into an owned asset. → Stage 1??: Building the Foundation First, we had to make their audience problem-aware. Most skip this step and wonder why their course bombs. We needed to expose the gap between where their audience was and where they wanted to be. Here's what we built: - Set up their beehiiv account - Created a compelling value prop - Built a high-converting opt-in page - Wrote their welcome sequence - Started driving social traffic to email → Stage 2??: The Nurture Phase (4 months) Most people rush this. We didn't: - Sent 2x weekly educational newsletters - Ran constant polls - Built massive goodwill - Grew to ~4,000 subscribers Every piece of content had two goals: 1. Deliver immediate value 2. Remind them what's possible The polls were informing what we'd later build and sell. → Stage 3??: The Launch We split the launch into two tracks: Track 1: Waitlist Audience - Created a dedicated opt-in page - Offered exclusive bonuses - Ran a 7-day sequence - Used scarcity and FOMO Track 2: Regular Newsletter - Softer sell approach - Value-first messaging - Focus on education Why two tracks? The waitlist segment was essentially raising their hand saying "we're okay being sold to." That permission = different messaging approach. Whereas the core audience was still on the fence, and needed more time. Hitting them with aggressive sales messaging could have potentially done more harm than good. So we kept delivering value while subtly introducing the offer. The results? → ￡30,000 in course sales → Highly engaged email list → Profitable backup plan if social goes down Post-Launch Strategy ??: We didn't just stop there. We: - Revamped the welcome sequence to upsell the course - Added course CTAs to every newsletter - Implemented systematic list cleaning - Built a feedback loop for testimonials So what would I do differently next time? Honestly? Send. ?? More. ?? Emails. (Seriously, the data showed we could have pushed harder) For launch #2, we're adding: - FAQ section built from actual customer objections - Dedicated objection-handling emails - Social proof from launch #1 - More aggressive email frequency The creator's total time investment? - One onboarding interview - Some WhatsApp voice notes - Quick email approvals That's it. And now they now have: ? An owned audience of true fans ? Automated sales systems ? A proven course funnel ? Consistent monthly revenue P.S. If you're a founder who wants to turn your social following into an owned audience that drives revenue, DM me "owned". I'll walk you through how we can build this for you.