The Harris Poll

A new Ad Age - The Harris Poll survey found that consumers are split on whether brands should use generative AI to create ads. Surprisingly, Gen Z and baby boomers are more aligned in their feelings toward AI in ads, with 45% of Gen Zers and 44% of boomers opposing it. Read more: https://bit.ly/4dYs2pn

We’re excited to announce that The Harris Poll is a sponsor of Keep America Beautiful?'s "Greatest American Cleanup," a historic effort to pick up 25 billion pieces of litter and beautify 25,000 communities by July 4, 2026. ? In our latest September polling, we found that 92% of Americans believe keeping communities clean is essential for public health and well-being, while 86% say organized cleanups make their community feel more united and proud. With 57% noticing more litter in their communities over the last five years and 70% already pitching in by picking up litter in the last year, the call to action is clear. Read more: https://lnkd.in/gh_4cw9J

Our recent report on the quick-service restaurant (QSR) industry explores Americans’ fast-food habits and preferences, closing with a list of five casual chains that over-index with US adults in each geographic region. See what brands made the full list: https://bit.ly/3AU2TgS

A new Plinqit Company survey, conducted by The Harris Poll, takes a peak into Americans' real priorities when it comes to saving. Thousands of consumers were surveyed about what they save for, why, and how they find savings options that work for them. Want actionable saving insights? Explore the 2024 State of Savings Report now: https://bit.ly/3XBdm8X

I joined Utah Gov. Spencer Cox and Maryland Gov. Wes Moore on this piece for TIME examining the potential for unity and how Americans can rediscover our shared commitment to basic values and find common-sense solutions to the challenges we face.

Eating at quick-service restaurants (QSRs) is a popular American experience, but what draws consumers to these chains? Our latest Industry Snapshot takes a dive into the world of QSR, highlighting current consumers trends and preferences. Explore delicious insights: https://hubs.li/Q02N5jF_0

The #middleclass is the heartbeat of our society and the embodiment of the American dream. New #research report by nonprofit Transamerica Center for Retirement Studies paints a portrait of people earning between $50,000 and $200,000, and illustrates ways to strengthen their #retirementoutlook ? bit.ly/3Xp9vwQ

Ahead of the 2024 Paris Olympic Games, Athleta set the stage with its first national TV spot: “Power of She.” The ad features Olympian and Athleta athlete, Simone Biles, and emphasizes Athleta’s mission of empowering women across the globe. Explore how the campaign caught viewers’ attention and positively impacted Athleta’s brand equity: https://hubs.li/Q02N3_BL0

In recent months, Costco Wholesale has seen an influx of young shoppers who are looking to combat growing grocery bills. Read our latest blog to see how Gen Z is describing the wholesale warehouse: https://hubs.li/Q02McJwv0

“Fast-food” has long been synonymous with “affordable food,” but recent inflationary pressures have shifted this perception. However, Taco Bell's reputation for affordability has helped them maintain popularity with lower-income US adults. Download our case study now to learn more! https://hubs.li/Q02M4zYr0