The Harris Poll

Announcing the results of our 2024 Voice of Community Banks Survey, which features key insights such as: ?? More than 90% of community banks surveyed said they are looking to initiate digital transformations, but less than 20% see themselves as experts in data analytics ?? Nearly 30% of those surveyed indicated that launching new technology services focused on efficiency and security, such as instant payments, are critical to maintaining a competitive edge ?? Among the community banks surveyed that are looking to expand their capabilities, 100% expressed a desire to provide wealth management services, and over 95% are interested in providing treasury services The above highlights just some of the solutions that can further enable community banks in the critical support that they provide to millions of customers across the United States. Interested in learning more? Dive into the full findings here: https://lnkd.in/e-N8mhSx #CommunityBanking #LocalBanks #FinTech

In July, American Eagle Outfitters Inc. revived a 20-year-old slogan “Live Your Life.” This phrase - originally trademarked by the retailer in the mid-2000s - was recovered earlier this year as American Eagle’s marketing platform. The Live Your Life platform encourages consumers to step out of the digital world and to engage with those around them IRL. Did the platform hit its mark, especially with young shoppers? Find out: https://hubs.li/Q02QvkvW0

What factors influence consumers’ apparel purchasing behavior? This month's Industry Snapshot examines Americans’ shopping habits and explores how two factors - external validation and discounts - impact customers' purchasing decisions. Explore our Apparel & Fashion report now: https://hubs.li/Q02QtZ8_0

The truth is out: About half of?Gen Z?wishes TikTok (47%) and?X?(50%) didn’t exist. That’s despite—or maybe because of—spending four hours a day on social media, as more than half of respondents to?a new survey?say is their norm. The findings, from a nationally representative poll of 1,006 Gen Z adults (ages 18-27) by social psychologist Jonathan Haidt and the The Harris Poll, offer a sobering snapshot of how young adults are grappling with the?addictive nature?of smartphones and social media. Read more from Fortune Well: https://lnkd.in/ehReQBHi

This year’s political season has impacted more than Americans’ voting decisions – it has impacted how consumers think about certain brands, like Converse. Converse’s sales conversion funnel has significantly shifted since Kamala Harris became the presidential nominee of the Democratic party. Unsure of the connection? Find out: https://bit.ly/4esnN5p

The Harris Poll's second annual State of Maternal Health in America highlights timely and concerning data as World Patient Safety Day (Sept 17) is recognized – confirming that patient experiences for pregnancy/birth in the US are lacking for a majority and better education and support is needed. More than 3 in 5 women who’ve been pregnant/given birth (61%) say certain factors would’ve made their pregnancy/birth experience easier or better – with top factors being better education for labor and delivery (30%), being better informed of options during labor (26%) and knowing how to best advocate for themselves (25%). To read the full report: https://bit.ly/47wyjGu

In my latest commentary for The New York Times, I join bestselling author of "The Anxious Generation," Jonathan Haidt, in looking at the regrets Gen Z has about their social media consumption and what it means for the platforms moving forward.

A new Ad Age - The Harris Poll survey found that consumers are split on whether brands should use generative AI to create ads. Surprisingly, Gen Z and baby boomers are more aligned in their feelings toward AI in ads, with 45% of Gen Zers and 44% of boomers opposing it. Read more: https://bit.ly/4dYs2pn

We’re excited to announce that The Harris Poll is a sponsor of Keep America Beautiful?'s "Greatest American Cleanup," a historic effort to pick up 25 billion pieces of litter and beautify 25,000 communities by July 4, 2026. ? In our latest September polling, we found that 92% of Americans believe keeping communities clean is essential for public health and well-being, while 86% say organized cleanups make their community feel more united and proud. With 57% noticing more litter in their communities over the last five years and 70% already pitching in by picking up litter in the last year, the call to action is clear. Read more: https://lnkd.in/gh_4cw9J

Our recent report on the quick-service restaurant (QSR) industry explores Americans’ fast-food habits and preferences, closing with a list of five casual chains that over-index with US adults in each geographic region. See what brands made the full list: https://bit.ly/3AU2TgS