Harker Bos Group

?? NEW REPORT: State of TV News 2025 ?? TV news is evolving—and so are your viewers. Our latest report dives into cable vs. streaming trends, local news engagement, YouTube’s growing influence, and how stations can adapt to a hybrid news landscape. ?? 94% of cable news audiences still watch local news—how can stations capitalize on this? ?? YouTube is now a major source for streaming news—how can TV stations optimize their presence? ?? Post-election news consumption trends—what’s changing in 2025? This report was written with local TV News stations in mind, and is full of tips how to make the data actionable. Download the report now: https://lnkd.in/enTv2Egb

Good afternoon, radio folks! The latest January PPM numbers are now out! ?? Stay up to date with the latest ratings at Barrett Media's Ratings page, which we are proud to sponsor: https://lnkd.in/eGE9D9Mx Ratings tell a story—but understanding the why behind the numbers is just as important as the numbers themselves. If you're looking for deeper insights into your audience and ways to grow, we’d love to chat! #Radio #PPM #AudienceInsights #HarkerBosGroup #RadioResearch

Good afternoon, radio folks! The latest January PPM numbers are now out! ?? Stay up to date with the latest ratings at Barrett Media's Ratings page, which we are proud to sponsor: https://lnkd.in/eGE9D9Mx Ratings tell a story—but understanding the why behind the numbers is just as important as the numbers themselves. If you're looking for deeper insights into your audience and ways to grow, we’d love to chat! #Radio #PPM #AudienceInsights #HarkerBosGroup #RadioResearch

?? Radio: The Most Underrated Full-Funnel Marketing Tool For years, radio has been positioned primarily as a brand awareness channel—a top-of-the-funnel (TOFU) tool to reach the masses. And while it is an incredible awareness driver, stopping there underestimates its full potential. ?? The truth? Radio is a full-funnel powerhouse. ?? Awareness: Radio reaches 80% of Americans weekly (State of Media 2024), delivering mass exposure. ?? Consideration: Host endorsements and engaging storytelling build trust and drive intent. ?? Conversion: Promo codes, time-sensitive offers, and localized messaging turn listeners into buyers. ?? Loyalty & Advocacy: Sponsored segments, customer spotlights, and event tie-ins create lifelong brand connections. Advertisers who only use radio for TOFU are leaving opportunities on the table. Our latest guide, The Simple Guide to Radio’s Role in Full-Funnel Marketing, breaks it all down—helping radio sales teams position their stations as essential partners in marketing success. ?? Want to sell smarter and prove radio’s impact beyond awareness? Download the guide here: https://lnkd.in/eawA3YtC #RadioAdvertising #MarketingStrategy #FullFunnelMarketing #Advertising #RadioSales #MarketingTips #Growth

?? 2025 Media Predictions Are Here! The media landscape is evolving faster than ever. At Crowd React Media, a division of Harker Bos Group, we're proud to share our latest blog written by our co-founder, Sean Bos, forecasting the key trends shaping the industry in 2025. From emerging technologies to shifts in audience behavior, this piece dives deep into what’s next for radio, TV, podcasts, and digital platforms. Whether you're a media professional, advertiser, or just curious about the future, this is a must-read. ?? Check it out here: https://lnkd.in/eKNjQFDk Let us know your thoughts—how do you see these trends impacting your work in the year ahead? #MediaTrends #MediaResearch #2025Predictions #HarkerBosGroup #CrowdReactMedia

?? Big Changes Coming from Nielsen ?? Nielsen’s shift from a 5-minute to a 3-minute listening qualifier is sparking a lot of conversations in the radio industry. In our latest blog, Glenda S., Managing Partner at Harker Bos Group, dives into why this change is only happening now and what it means for radio stations moving forward. From questioning the timing to offering practical advice on how stations can prepare, this blog provides valuable insights for anyone navigating today’s evolving media landscape. ?? Read the full post here: https://lnkd.in/ePTp5jy9 With over 30 years of experience in radio research, Harker Bos Group is here to help you stay ahead of the curve. #RadioResearch #PPM #MediaInsights #Nielsen #RadioIndustry

New research from Harker Bos Group shows local radio is thriving, even with younger audiences. Why? Because radio isn’t just about the music—it’s about the community, connection, and ease of access that only local stations can provide. This blog reveals: - The top reasons young adults tune into local radio - How stations can use these insights to engage audiences - Why these trends matter for building a strong, loyal listener base

We’re excited to announce the release of the State of Sports Media 2024 Report! ?? At Harker Bos Group, we take pride in providing thought leadership and actionable insights for media companies navigating an ever-changing landscape. Our third annual State of Sports Media report dives deep into sports fan behaviors and media consumption trends across radio, TV, streaming, and digital platforms. ? Key takeaways include: Radio remains a critical medium for sports content Streaming continues to dominate with 73% of sports fans Sports betting opens new opportunities for media engagement ? Ready to stay ahead of the curve? Download the full report here: https://lnkd.in/g4NMm2MD

In today's media landscape, data-driven decisions are key to success, and ensuring that the research behind these decisions is based on reliable insights is more important than ever. One growing issue in the field is the use of synthetic sample, which can often lead to skewed results and misleading conclusions. At Harker Bos Group, we’re committed to providing our clients with authentic, actionable data. We recently published a blog post discussing the risks associated with synthetic sample and why authentic sample is essential for trusted research. Read the full post here to learn more: https://lnkd.in/gC-4xCYu

We are excited to announce that our "State of Spanish-Language Media 2024: Audio Edition" is now available for free download at https://lnkd.in/egHMQrw3 Learn from 500+ Spanish-language media consumers about their audio listening habits! Emphasis on Radio & Podcasts.