Hard Skill Exchange

SEO will never be the same. Because of AI. But are you ready? Is your brand? Do you understand AEO? (AI Experience Optimization) Jonathan M K.?will lead a dynamic panel of true experts to enable us on what it really takes to get discovered in new systems like Perplexity. Neil Patel Marie Haynes Eli Schwartz See around the curve. You hear it here first. Only on Hard Skill Exchange: https://lnkd.in/dD-7rh2Y Gainsight | Demand Spring | Vidyard | Storylane | Cloudlead.co #AI #GTM #SEO

Real life is probabilistic, so why do marketers seek the "deterministic?" Buyers don’t follow a straight-line funnel. Revenue impact isn’t neatly tied to last-click attribution. Lagging indicators only reveal the rearview. On March 20th, join Mark Stouse, CEO of ProofAnalytics.ai, for a conversation on why winning GTM teams treat strategy like a GPS, constantly recalibrating, adjusting, and refining in real time. We’ll cover: 1/ Why static attribution is failing modern GTM teams 2/ How causal AI gives you a constantly updated probability of success 3/ Why adjusting your bets dynamically is the only way to de-risk 2025 Attend free: https://lnkd.in/dt8hTqgq Gainsight | Demand Spring | Vidyard | Storylane | Cloudlead.co #GTM #CausalAI #Marketing #AI

The future of SEO isn't what you think. In fact, it might not even be called "SEO" anymore. AI EXPERIENCE OPTIMIZATION (AEO) is the new frontier—and I'm thrilled to be moderating a session that will completely change how you think about content strategy. BACKGROUND: We've all seen the shift happening. Traditional search is fading. AI assistants are becoming the new gatekeepers of information. Your carefully crafted SEO tactics? They're losing relevance as users bypass Google entirely. Why? Because when AI, not humans, becomes the primary consumer of your content, everything must change. The question isn't "How do I rank higher?" anymore. It's "How do I make my content discoverable when AI is the middleman?" This isn't just another incremental change to the algorithm. This is a fundamental shift in how information flows online. And most companies aren't ready. In this free virtual session on March 20th at 9:30am PT, we're bringing together four industry leaders to explore what this means for your content strategy: 1. From Google to Generative AI We'll examine how AI assistants like ChatGPT and Perplexity are replacing traditional search and what that means for your visibility. 2. AEO vs. SEO Learn what AI prioritizes (structured data, Q&A formats, authority signals) and how to adapt your approach accordingly. 3. The Next Wave Discover why autonomous AI agents—not humans—may soon be your primary audience, completely changing the game for content creators. Join me alongside Neil Patel, Dr. Marie Haynes, and Eli Schwartz for what promises to be a paradigm-shifting conversation. Thank you Julia Nimchinski and Hard Skill Exchange for this time and asking me to be involved! The companies that understand this shift will thrive. Those that don't may find themselves invisible in the age of AI. ATTEND FOR FREE: https://lnkd.in/gJ7QzGrA #AEO #AIStrategy #ContentMarketing #DigitalMarketing #SEO

What if AI dropped marketing’s next big wins right in your lap—today? It’s not a hypothetical, it’s happening now. On March 20th, join our Vice President of AI, Jonathan Milne, for AI in Action: 5 Game-Changing Use Cases Marketers Can Implement Now. What’s in it for you? ?? 5 actionable AI use cases—from SEO that outsmarts the old playbook to sales acceleration that closes deals faster ?? Proven results straight from our AI-First Mindset client workshops ?? Exclusive data from Claude’s Economic Index, crunching millions of AI queries ?? Plug-and-play prompts you can use the minute you log off ?? Live Q&A to tackle your toughest questions with Jonathan himself We’re cutting the theory and handing you what works, strategies you can implement immediately to stay ahead of your competitors. Why you can’t miss this: ? It’s completely free—no catch, just value ? Spots are limited—this isn’t a webinar everyone gets into Register now and secure your spot at Hard Skill Exchange before it’s gone: https://lnkd.in/dD-7rh2Y

While your competitors obsess over quarterly leads, true market leaders are playing a different game entirely. Many CMOs have surrendered their strategic power, reduced to pipeline-generation that serves revenue targets. But what if marketing's most valuable contributions can't be measured in a 90-day sales cycle? Join Kerry Cunningham from 6sense and myself, on March 20th for an unapologetic reality check on marketing's identity crisis, and the path to reclaiming our rightful seat at the strategy table. This session will challenge current thinking by exploring: ? Escaping the Pipeline Trap. Why marketing is more than just revenue ops and sales enablement. ? The CMO Identity Crisis. How marketers are being pushed out of leadership and why it's a problem. ? Building Market-Defining Brands. Strategies for creating demand, positioning, and brand equity that drive long-term success. Ready to rebuild marketing's strategic influence? Secure your free access today. https://lnkd.in/eSt867Wx

The Hard Skill Exchange folks have a great topic coming up on March 20, and I'm super pleased to be able to participate. I've been antagonistic to the quarterly revenue wheel since long before I had heard the term. I worked for more than a decade in a boostrap startup, and my mentor and boss really drilled into my head the importance of thinking past this quarter. https://lnkd.in/gdh3Dzpi?

Pipeline shift CAC is up ±35% in SaaS since 2019. (OpenView Partners) AI applied to your customer base could offset that trend. Join us as Keith Pearce, Gainsight’s CMO, dissects this topic during the virtual AI Practice Sessions on March 20th at 10:30 AM PT. Three practical angles: 1/ how you can leverage AI to improve upsell and cross-sell opportunities.? 2/ how you can personalize customer engagements. 3/ how you can build and enhance your advocacy programs, leveraging AI. Attend free: https://lnkd.in/dt8hTqgq Gainsight | Demand Spring | Vidyard | Storylane | Cloudlead.co #AI #markeing #GTM #CAC #customersuccess

The secret to LLM SEO (or AEO) is still human relevance. One of the most requested subjects in our community is the future of SEO + AI. Excited to feature?Eli Schwartz, renowned SEO expert & author of "Product-Led SEO," at the AI Practice Sessions on?March 20th. Eli helped companies like Tinder, Coinbase, Shutterstock, SurveyMonkey, Zendesk, Gusto, and many other household brands build SEO strategies that have unlocked billions of dollars in revenue. But the landscape of how SEO is practiced has changed with the advent of LLMs. Can it be hacked? The simplest way to think about this is moving from an SEO world (links, backlinks, authority) to an AEO world: AI Experience Optimization - how do the GPTs telegraph the intent of the user. Strategy is great. But I'm exceptionally excited that we're going to exchange real-world tactics and early experiments. The only thing you can rely on with SEO typically is the money you spend; the algorithms remain opaque. ;-) Eli?will give us a deep dive into the themes from this article at the event, but here's one excerpt that really stood out for me. "While the rise of LLMs introduces an evolution in SEO, the core principles remain the same. SEO efforts should deliver accessible, intent-focused, and authoritative content. Follow today’s SEO best practices and stay flexible. By prioritizing genuine expertise, maintaining technical visibility, and earning credible recognition, you can effectively align with the human-like reasoning LLMs use to curate responses. As these models refine their capabilities through feedback and real-time data, staying adaptable and committed to quality will ensure lasting relevance for the actual user:?the human." source: https://lnkd.in/d5_dH5Sx Pumped for the session. Attend free & virtual: https://lnkd.in/dt8hTqgq Gainsight | Demand Spring | Vidyard | Storylane | Cloudlead.co #AI #SEO #AEO #marketing #gtm

Are you using AI in your MarOps? Patrick Spychalski is going to share some cutting-edge Clay use cases working now. Join us on Mar 20 @10am PT, and ask your questions here:?https://lnkd.in/dt8hTqgq Gainsight | Demand Spring | Vidyard | Storylane | Cloudlead.co #marketing #AI #gtm #marops #revops

Under pressure, marketing either crystallizes or collapses. Which path is your strategy on? AI isn’t just polishing marketing.? It’s restructuring it at an atomic level. What once took months now happens in milliseconds.? Is your team adapting or just reacting? Join us on March 20 for AI Practice Sessions from Hard Skill Exchange, Diamond-Grade Marketing 2025, where we'll dissect the playbooks of leading CMOs who are using AI to build unbreakable marketing strategies. ?? Marketing Revolution: Beyond the Quarterly Revenue Wheel Kerry Cunningham (6sense) and Emma Clayton FCIM (The Marketing Revolution on why short-term cycles are killing strategy –?and how to break free. ?? SEO in the Age of AI (AEO –?AI Experience Optimization) Neil Patel (NP Digital), Marie Haynes (Marie Haynes Consulting), Eli Schwartz (Product Led SEO), and Jonathan M K. (Momentum.io, GTM AI Academy) in a conversation on AI-driven intent – and why search as we know it is over. ?? AI MarOps Patrick Spychalski (Co-Founder, The Kiln – Clay Agency) shows how Clay automates lead aggregation, enrichment, and segmentation, converting inbound chaos into actionable insights. ?? From Data to Deals: How AI Builds Your Expansion Pipeline Keith Pearce (CMO, Gainsight) reveals how AI transforms raw insights into scalable growth. ?? Superhuman Marketing Amanda Kahlow (CEO & Founder, 1mind, Ex-CEO & Co-Founder, 6sense) showcases how AI agents transform reactive marketing into a real-time lead machine, letting CMOs scale precision without boosting headcount. ?? AI in Action: 5 Playbooks You Can Steal Right Now Jonathan Milne (VP AI Marketing Services, Demand Spring) breaks down AI strategies already driving revenue today. And so much more. Register now to attend free & virtual: https://lnkd.in/dt8hTqgq Gainsight | Demand Spring | Vidyard | Storylane | Cloudlead.co #marketing #AI