Hard Skill Exchange

From Data to Deals: How AI Builds Your Expansion Pipeline Marketing teams are always chasing new pipeline but often overlook their biggest opportunity: existing customers. With the right AI-powered approach, marketers can turn current customers into expansion opportunities and passionate advocates at scale. Join Gainsight on March 20 @10:30 am PT to explore how AI can help uncover and engage your warmest leads—your existing customers. In this session, Keith Pearce, CMO of Gainsight, will cover: ? Using AI-driven insights to spot upsell and cross-sell opportunities ? Driving customer-led growth through AI-powered personalization ? Creating new pipeline through robust advocacy programs Register now (free, virtual): https://lnkd.in/dD-7rh2Y #AI #marketing #gtm #cxos Gainsight | Demand Spring | Vidyard | Storylane | Cloudlead.co

What is Power-Law Acquisition? Yesterday, at the Hard Skill Exchange #AI Practice Sessions, Sandy Diao broke this down very well: ?? It's a smart way to focus growth on the 1-2 channels that actually move the needle. In a nutshell, Power-Law Acquisition helps you: - Find your natural advantages—whether it's product virality, social sharing, or existing demand. - Stop spreading yourself thin and double down on the channels that work. - Use AI to refine positioning and unlock more growth in those channels. Sandy also shares loads of insight and prompt examples on her website. ?? https://sandydiao.com/ Thanks again Julia Nimchinski for hosting a great event! Cheers ???? #Growth #Marketing #PowerLawAcquisition #AI

Struggling with getting good results from AI like ChatGPT? Here's a good piece of advice from Jonathan Milne at Demand Spring: "You have to treat AI tools like ChatGPT like a college intern." The more context and clarity you provide the better the outcome. Tune in to the Hard Skill Exchange #AI Practice Sessions for more insights like this. Cheers ???? #B2BMarketing #GoToMarket #ChatGPT

More terrific insights today from Kerry Cunningham and Emma Clayton FCIM at the Hard Skill Exchange #AI Practice Sessions ?? "The CMO should be renamed Chief MARKET Officer, not Marketing. Marketing leaders must be the closest to the market." "Marketing revenue happens over time. If you're looking at this quarter's revenue, that happened from campaigns 2-3 quarters ago." "If you have a relatively small brand, you can grow your business from nothing but you can't scale it to something without investing in your brand reputation over time." "Most marketers guess. AI will help you know what is going on and why and how long the time lag will be." "Marketing teams have become teams of rodents churning out tactics like hamsters on a wheel and going down rabbit holes looking at the wrong data." TUNE IN HERE ?? https://lnkd.in/ggj7hcky ALSO, check out the 6sense "Science of B2B" study. Pure gold! Thanks for putting this together Julia Nimchinski. Cheers ???? #B2BMarketing #GoToMarket #CMO

Great insights from Sangram Vajre at the Hard Skill Exchange #AI Practice Sessions happening right now ?? "People rally around the problem, not the product." "If you can build community around the problem to be solved, you will build a network effect." "If you don't position yourself, someone else will." "Brand drives demand. It's not brand vs. demand." "If you're not up to speed on #NRR, you will be out of a job." Another fantastic kickoff to a timely session from Julia Nimchinski. TUNE IN ?? https://lnkd.in/ggj7hcky Cheers ???? #B2BMarketing #GoToMarket #CMO

Your Product Demo is a Dinosaur. AI is the Meteor. The classic product tour is on borrowed time. Buyers don’t want to sit through scripted walkthroughs. Sales teams don’t have time to manually tailor demos. And static video assets? They’re extinct before they even launch. AI-powered, interactive demos are taking over—built in minutes, personalized on the fly, and available on demand. Join Jackson Eldridge from Storylane at 1 PM PT to see how agentic demo technology is rewriting the demo playbook for both GTM teams and buyers. This session will cover: – AI-generated, interactive demos—fully animated, voice-over-driven product experiences in under two minutes. – Dynamic personalization—tailor demos to personas, industries, and use cases with a simple AI prompt. – Self-serve product discovery—let buyers explore on their own terms, reducing friction and accelerating conversions. Free to register and attend: https://lnkd.in/dD-7rh2Y If you’re still relying on static demos, it’s time to evolve. Gainsight | Demand Spring | Vidyard | Storylane | Cloudlead.co

Seriously, whatever you’re doing today, drop it. If you’re a marketer, one of your skill sets should be learning how new technologies impact your efforts. The best way to do that? Join today’s “AI Practice Sessions: Diamond-Grade Marketing 2025” A really powerful group of marketing leaders and cutting-edge vendors will cover topics like: ? AI Search Experience Optimization (AEO) ? Power-Law User Acquisition ? Agentic Demo Automation ? AI-Powered Video Personalization ? Causal GTM ? AI MarOps There are 10 sessions, all relevant to marketers, to learn about. It’s happening today (March 20th), is happening virtually and is COMPLETELY FREE! This isn’t continuing education. It’s not just a fun conference. It’s you learning how to do your job more powerfully! Link to register in the comments. P.S. - Some of the thought leaders I’m looking forward to most? ?? Keith Pearce, CMO, Gainsight ?? Sangram Vajre, Co-Founder & CEO, ?GTM Partners ?? Sandy Diao, Growth, Meta, Pinterest, Descript ?? AS ALWAYS, Neil Patel, Co-Founder, Neil Patel Digital ?? Kerry Cunningham, Research & Thought Leader, 6sense

Is marketing really anything more than a pipeline engine for CFOs, CROs, CEOs, and founders? We see a million sales methods out there, but when it comes to marketing, it’s oddly quiet. Let’s be honest: marketing theory rarely lives up to reality. With AI weaving into every workflow, all the weak spots we’ve conveniently ignored are about to get a harsh spotlight. This new AI era compels us to dig deeper – beyond campaign tweaks and into the metaphysics of marketing – those foundational issues we typically gloss over. Here's a unique spin: "Half the money I spend on [marketing] is wasted; the trouble is I don't know which half." Will AI tip us over 1/2? cc: Mark Stouse #causalAI Tomorrow, we’re hosting 10 AI practice sessions that dive into real-world frameworks, methods, and tactics led by some of the brightest minds from the fastest-growing B2B companies. We’ll shine a light on marketing’s multidimensional side – less theory, more hands-on frameworks, methods, and tactics. We’ll break down: ?? AI Experience Optimization (AEO) ?? Agentic Demo Automation ?? Power-Law User Acquisition ?? AI-powered RevOps & MarOps ?? Causal GTM It’s going to be an interesting dive, join us for free/ virtual here:?https://lnkd.in/dt8hTqgq Feat. Sangram Vajre | Kerry Cunningham | Emma Clayton FCIM | Jonathan M K. | Neil Patel | Marie Haynes | Eli Schwartz | Patrick Spychalski | Keith Pearce | Binayak Kanungo | Jonathan Milne | Mark Stouse | Kyle Brantley | Sandy Diao | Jackson Eldridge | Gainsight | Demand Spring | Vidyard | Storylane | Cloudlead.co #AI #Marketing

Not all that glitters is gold when it comes to AI tech for GTM teams.??? That's why we're joining our friends at Hard Skill Exchange TOMORROW for a deep dive into THE BEST AI use cases, playbooks, and solutions for high-performing marketers and sellers. You can catch our session on AI-powered video personalization at 2 p.m. ET?? Register to join at the link in comments. #AISessions

The marketing function has lost its way, but did we do this to ourselves? So excited at the ability to use technology to finally *prove* the impact of different marketing channels... We've become so obsessed with quarterly pipeline metrics that we've forgotten what marketing actually is: building brands that resonate with real humans. And AI feels to a lot of us (all of us, honestly) that it could take us either direction. Real human connection or scaled ignorable spam. So tomorrow, I'll be attending Hard Skill Exchange's Diamond-Grade Marketing 2025 for one reason: It's tackling how AI can actually help us get back to marketing's roots - not just make us better lead-gen robots. Two sessions I'm particularly interested in: 1. Marketing Revolution: Beyond the Quarterly Revenue Wheel - Because I'm tired of seeing brilliant marketers reduced to pipeline generators when they should be brand builders with Kerry Cunningham and Emma Clayton FCIM 2. AI Experience Optimization (AEO) - How AI can help us create better experiences, not just track more metrics with Jonathan M K., Marie Haynes and Eli Schwartz. I've been in the trenches long enough to know that true marketing success isn't measured in MQLs - it's measured in creating something people actually care about. This event looks at how AI tools can help us be more human in our marketing, not less.? The promise is no fluff, just practical application from people who are actually doing the work. Strange how we've built marketing departments that optimize for everything except what actually matters: creating things people genuinely want. And while I don't think it's our fault... But it is our responsibility. PS - It’s free ??