Harbinger Creative

The On Labs NYC pop-up is redefining experiential retail, celebrating the launch of LightSpray, the revolutionary new technology from?On. Timed with the New York City Marathon, the groundbreaking Cloudboom Strike LS is crafted through a robotic, single-step manufacturing process—all happening in real time within the store. On tapped Harbinger Creative to design, produce, and program the pop-up, transforming it into a vibrant community hub. On Labs has hosted run clubs, student design workshops, panel talks, short film screenings, chef hosted supper clubs, and a café with?Happier Grocery . It’s more than a retail space; it’s a center for fitness, innovation, sustainability, and design. Creative Agency:?Harbinger Creative Production:?Harbinger Creative Café:?Happier Grocery Furniture:?Bestcase Co Executive Producer:?Virginia Leigh Events Producer:?Cloe Young Architectural Designer:?Noemi Polo Production Coordinators:?Charlie Nishimura,?Carla Garcia, Alexandra Sheehan Fabrication:?Studio Practice NYC Lighting:?Studio GumGum Photography:?Matthew Xavier Praley

The On Labs NYC pop-up is redefining experiential retail, celebrating the launch of LightSpray, the revolutionary new technology from?On. Timed with the New York City Marathon, the groundbreaking Cloudboom Strike LS is crafted through a robotic, single-step manufacturing process—all happening in real time within the store. On tapped Harbinger Creative to design, produce, and program the pop-up, transforming it into a vibrant community hub. On Labs has hosted run clubs, student design workshops, panel talks, short film screenings, chef hosted supper clubs, and a café with?Happier Grocery . It’s more than a retail space; it’s a center for fitness, innovation, sustainability, and design. Creative Agency:?Harbinger Creative Production:?Harbinger Creative Café:?Happier Grocery Furniture:?Bestcase Co Executive Producer:?Virginia Leigh Events Producer:?Cloe Young Architectural Designer:?Noemi Polo Production Coordinators:?Charlie Nishimura,?Carla Garcia, Alexandra Sheehan Fabrication:?Studio Practice NYC Lighting:?Studio GumGum Photography:?Matthew Xavier Praley

Jodie Foster by Wolfgang Tillmans for the cover of Document Journal Photographer: Wolfgang Tillmans Editor-in-Chief & Creative Director: Nick Vogelson Fashion & Creative Director: Sarah Richardson Talent Director: Tom Macklin Hair: Evanie Frausto @ Streeters Make-up: Emi Kaneko @ Bryant Artists Executive Production: Harbinger Creative

Laura Mercier Cosmetics “The Art of Living Flawlessly” Campaign Director: Charlotte Wales Director of Photography: Daniel Vignal Stylist: Clare Byrne Set Design: Gerard Santos Hair: Ward Stegerhoek Make-Up: Fulvia Farolfi Manicurist: Naomi Yasuda Casting: gk-ld Creative Direction: Mazarine New York Executive Production: Mazarine New York Production: Harbinger Creative

Viarae campaign, a new prosecco by Issa Rae. Shot on the Amalfi coast ?? Photography: Micaiah Carter Styling: Jason Rembert Prop Styling: Circus Studi Fotografici Italiani Makeup: Joanna Simkin Hair: Felicia Leatherwood Production: Harbinger Creative Creative Direction: United Talent Agency

Hermès Jewelry campaign shot by Richard Burbridge ?? Photography:?Richard Burbridge Styling:?Marie Amelie Sauve Hair:?Sandy Hullett Makeup:?Maki Ryoke Manicure:?Casey Herman Creative Direction:?Alexandra Reghioua Art Direction:?Maud Lepetit Executive Production: Julie Sanchez NY Production:?Harbinger Creative Agency: Publicis Et Nous

Congresswoman?Alexandria Ocasio-Cortez for the cover of GQ Magazine's October 2022 Issue Photography:?Cruz Valdez?(CLM) Styling:?Dara GQ Editor-in-Chief:?Will Welch Story: Wesley Lowery Hair: Matt Benns (CLM) Makeup:?Kuma (Streeters) Set Design: Andrea Huelse Nails:?Titilayo Bankole Tailoring:?Carol Ai Global Visuals Production Director: Victoria Graham Global Visuals Director: Roxanne Behr Production: Harbinger Creative

Viarae campaign, a new prosecco by Issa Rae. Shot on the Amalfi coast ?? Photography: Micaiah Carter Styling: Jason Rembert Prop Styling: Circus Studi Fotografici Italiani Makeup: Joanna Simkin Hair: Felicia Leatherwood Production: Harbinger Creative Creative Direction: United Talent Agency