???"We can create lasting, impactful stories that put the consumer first again by adopting a more privacy-first measurement framework. That's timeless and priceless." Discover Virginie Chesnais' perspective in this exclusive interview at the Future of Media event in London. She discusses the balance between precision, scalability and consumer-first storytelling. Thanks to Adwanted Events for these inspiring moments ? #Advertising #Innovation #FOML
Happydemics
软件开发
Paris，?le-de-France 6,287 位关注者
The unique solution to measure and optimize all media investments - easily.
关于我们
Happydemics empowers ad players around the world to precisely assess and optimize the ROI of their media strategies. With a proven methodology backed by over 25.000 benchmarks, Happydemics simplifies measurement across all media. As the trusted partner for more than 100 media players and thousands of advertisers worldwide, the scale up provides actionable ad analytics in a privacy-first era, setting a new standard in advertising effectiveness.
- 网站
-
https://www.happydemics.com
Happydemics的外部链接
- 所属行业
- 软件开发
- 规模
- 51-200 人
- 总部
- Paris，?le-de-France
- 类型
- 私人持股
- 创立
- 2015
- 领域
- insight、data、french tech、Brand lift、ROI和optimisation
产品
![点击此处查看Brand Lift]()
Brand Lift
品牌管理软件
A universal standard for measuring advertising impact. Happydemics is the only trusted third-party technology for measuring advertising performance on top-of-funnel marketing metrics. Thanks to a unique method with standardized indicators, our product provides access to a benchmark of over 15k criteria across all media and regions. It enables all campaigns and media to be measured consistently, using real or cookie-less exposure. It has become the leading marketing partner in an increasingly saturated market thanks to its ease of use and analysis, its effectiveness in optimizing investments, its ability to generate upsell opportunities, its unified method across all campaigns and media, and its attractive price. Who can make the most of Happydemics? All players who need to measure their campaigns’ effectiveness: - Advertising networks - Programmatic buying tools - Media agencies
地点
-
主要
获取路线
108, Rue Vieille du Temple
FR，?le-de-France，Paris，75003
Happydemics员工
-
Olivier Mazeron
Repeat Entrepreneur, Seed Investor & Business Angel | BLOCKCHAIN & AI
-
Jonathan Anguelov
Tech & Real Estate entrepreneur | Keynote Speaker | Business Angel | Board member - Co-founder of Aircall --> took it to a billion dollars valuation…
-
Thomas Prud'homme
Entrepreneur, Investor & Advisor
-
Hervé Montoute
Co-founder chez TapNation
动态
-
?? International children's rights day ?? How can we truly protect their privacy in a hyper-connected world? Every click, every share, every app… children’s digital footprints grow, often without their knowledge. Deutsche Telekom’s striking campaign, "Don't share your kids' personal information", reveals a harsh reality: their data can be exploited, their safety jeopardized, and their innocence targeted. As advertisers, parents, educators, this ad holds a mirror to our collective responsibility. Are we doing enough? Advertising has a power to spark awareness and drive change. #ChildrensRightsDay #PrivacyMatters #EthicalAdvertising
-
-
???Introducing custom combinations on our Brand lift suite Build your own set of KPIs tailored to high specific ad campaigns, enhancing your Brand lift like never before. TIP ???Save your custom template for future initiatives. Flexibility and personalization are at your fingertips! #BrandLift #Customization #Innovation #AdTech
-
ICONIC???How to break the mold for women in advertising??? One of the first women in advertising to make her mark, Shirley Polykoff revolutionized the industry with her groundbreaking campaigns, especially her work on the iconic "Does she or doesn't she?" campaign for Clairol. Her creativity and boldness changed the way brands connect with consumers, empowered women and set new standards in advertising copywriting. In a male-dominated field, Shirley Polykoff's legacy shows us the power of diversity to drive innovation. #WomenInAdvertising #AdvertisingIcons #FemaleLeaders
-
-
Meet Cynthia-Réanne K., our Experience Maestro?? Far more than a product owner, she transforms a highly technical solution into meaningful journeys for all of our users. A master of consensus, Cynthia bridges the gap between complexity and clarity, making value creation feel effortless. We are very proud to have her on board! #Team #Marketing #Employees
-
?? New Partnership with CANAL+ BRAND SOLUTIONS As Canal+ launches?STREAM+, we’re excited to join forces to measure the real impact of ad campaigns in this dynamic new space. This partnership allows advertisers to optimize digital campaigns across?CTV?and?cross-devices, using our powerful Brand lift suite. ???? Access key metrics like?ad recall,?brand image,?consideration, and?purchase intent, all tailored to each campaign’s goals. We’re proud to be part of this innovative journey, offering?reliable measurement?to help advertisers prove the value of their investments. #Partnership #AdvertisingInnovation #AdImpact #BusinessGrowth
CANAL+ BRAND SOLUTIONS S’ASSOCIE A HAPPYDEMICS POUR MESURER L'IMPACT DES CAMPAGNES PUBLICITAIRES SUR STREAM+?? ??A l’occasion du lancement de STREAM+, le 1er hub vidéo premium qui réunit myCANAL, Max, et OQEE Ciné, CANAL+ BRAND SOLUTIONS s’associe à Happydemics, spécialiste de la mesure d’impact publicitaire, afin de proposer aux marques une solution d’analyse de l’efficacité de leurs campagnes digitales. ? ??Pour accompagner les marques dans l’optimisation de leurs opérations publicitaires, CANAL+ BRAND SOLUTIONS propose désormais, grace à Happydemics, une solution de Brand lift sur des leviers digitaux tels que la CTV & cross-devices, permettant de mesurer l’impact d’une campagne sur STREAM+ auprès des audiences exposées au sein d’environnements web et inApp, sur des KPIs adaptés en fonction de l’objectif?: taux de mémorisation, image, considération, intention d’achat… ? Ce nouveau partenariat s’inscrit dans la stratégie de CANAL+ BRAND SOLUTIONS de proposer des solutions de mesure publicitaire par des tiers de confiance sur STREAM+.
-
-
Running with purpose ????♀??? Over the last days, our team took part in the Bacchantes Run in Paris and Toulouse! ??♂???♀? By joining this race, we embody Happydemics’ commitment to positive impact. A huge thank you to everyone who ran, cheered, and supported this cause. Virginie Chesnais Charlotte Cezza Laetitia Guillaneuf Constantin Serva Rapha?l Antier #Movember #MensHealth #TheBacchantesRun #lesBacchantes
-
-
11.11 or Double Eleven, Welcome to a global shopping phenomenon ??? Single’s Day in China has come a long way—from a playful “anti-Valentine’s” celebration started by students in the 1990s to the world’s largest shopping festival. Every year, Single’s Day is more than just a shopping event; it’s a testing ground for ad effectiveness at an unprecedented scale. ?? With billions in sales generated in a few hours, brands leverage this opportunity to deploy highly targeted, data-driven campaigns. #Advertising #SinglesDay #MarketingStrategy #AdEffectiveness #GlobalGrowth #DigitalAdvertising
-
-
The art of making ads that truly stick ?? Steven Filler, Country Manager UK at ShowHeroes Group, is redefining video advertising with a bold vision. By pushing beyond big tech and focusing on creativity, attention, and Brand lift, he's empowering brands and ad players to connect in more #meaningful ways. Read the full story ???? #AdInnovation #VideoAdvertising #BrandLift #Leadership
-
-
?? ?? Morning with a purpose at our Paris HQ! Yesterday's breakfast was all about bringing a key topic to the table: men's health. With some creative posters designed by our amazing Yoann Un, we wanted to remind everyone that #Movember is not just about a moustache style. It's about cancer prevention, suicide prevention and men's health more globally. Because they're worth it too. #Movember #MensHealth #Teamspirit
-