Happydemics

Happydemics

软件开发

Paris,?le-de-France 6,846 位关注者

The unique solution to measure and optimize all media investments - easily.

关于我们

Happydemics empowers ad players around the world to precisely assess and optimize the ROI of their media strategies. With a proven methodology backed by over 25.000 benchmarks, Happydemics simplifies measurement across all media. As the trusted partner for more than 100 media players and thousands of advertisers worldwide, the scale up provides actionable ad analytics in a privacy-first era, setting a new standard in advertising effectiveness.

网站
https://www.happydemics.com
所属行业
软件开发
规模
51-200 人
总部
Paris,?le-de-France
类型
私人持股
创立
2015
领域
insight、data、french tech、Brand lift、ROI和optimisation

产品

地点

  • 主要

    108, Rue Vieille du Temple

    FR,?le-de-France,Paris,75003

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Happydemics员工

动态

  • 查看Happydemics的公司主页,图片

    6,846 位关注者

    ?? Is this the future? A senior playing mobile games on their tablet, a 30-something unwinding with a console after work, and a teenager exploring the latest virtual worlds. Absolutely not, it's now. In France, the average gamer is 38 years old. Nearly 70% of adults regularly pick up a controller, and even 44% of seniors over 60 join in the fun. And it’s a similar story worldwide. ???? Gaming has no age limit. It’s a shared language, a universal hobby connecting generations. With in-game advertising, brands have the chance to engage this diverse audience in their favorite digital playgrounds. #InGame #GamingTrend #CrossGenerationalMarketing #AdTech

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  • 查看Happydemics的公司主页,图片

    6,846 位关注者

    ???"We can create lasting, impactful stories that put the consumer first again by adopting a more privacy-first measurement framework. That's timeless and priceless." Discover Virginie Chesnais' perspective in this exclusive interview at the Future of Media event in London. She discusses the balance between precision, scalability and consumer-first storytelling. Thanks to Adwanted Events for these inspiring moments ? #Advertising #Innovation #FOML

  • 查看Happydemics的公司主页,图片

    6,846 位关注者

    ?? International children's rights day ?? How can we truly protect their privacy in a hyper-connected world? Every click, every share, every app… children’s digital footprints grow, often without their knowledge. Deutsche Telekom’s striking campaign, "Don't share your kids' personal information", reveals a harsh reality: their data can be exploited, their safety jeopardized, and their innocence targeted. As advertisers, parents, educators, this ad holds a mirror to our collective responsibility. Are we doing enough? Advertising has a power to spark awareness and drive change. #ChildrensRightsDay #PrivacyMatters #EthicalAdvertising

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    6,846 位关注者

    ICONIC???How to break the mold for women in advertising??? One of the first women in advertising to make her mark, Shirley Polykoff revolutionized the industry with her groundbreaking campaigns, especially her work on the iconic "Does she or doesn't she?" campaign for Clairol. Her creativity and boldness changed the way brands connect with consumers, empowered women and set new standards in advertising copywriting. In a male-dominated field, Shirley Polykoff's legacy shows us the power of diversity to drive innovation. #WomenInAdvertising #AdvertisingIcons #FemaleLeaders

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  • 查看Happydemics的公司主页,图片

    6,846 位关注者

    ?? New Partnership with CANAL+ BRAND SOLUTIONS As Canal+ launches?STREAM+, we’re excited to join forces to measure the real impact of ad campaigns in this dynamic new space. This partnership allows advertisers to optimize digital campaigns across?CTV?and?cross-devices, using our powerful Brand lift suite. ???? Access key metrics like?ad recall,?brand image,?consideration, and?purchase intent, all tailored to each campaign’s goals. We’re proud to be part of this innovative journey, offering?reliable measurement?to help advertisers prove the value of their investments. #Partnership #AdvertisingInnovation #AdImpact #BusinessGrowth

    查看CANAL+ BRAND SOLUTIONS的公司主页,图片

    10,658 位关注者

    CANAL+ BRAND SOLUTIONS S’ASSOCIE A HAPPYDEMICS POUR MESURER L'IMPACT DES CAMPAGNES PUBLICITAIRES SUR STREAM+?? ??A l’occasion du lancement de STREAM+, le 1er hub vidéo premium qui réunit myCANAL, Max, et OQEE Ciné, CANAL+ BRAND SOLUTIONS s’associe à Happydemics, spécialiste de la mesure d’impact publicitaire, afin de proposer aux marques une solution d’analyse de l’efficacité de leurs campagnes digitales. ? ??Pour accompagner les marques dans l’optimisation de leurs opérations publicitaires, CANAL+ BRAND SOLUTIONS propose désormais, grace à Happydemics, une solution de Brand lift sur des leviers digitaux tels que la CTV & cross-devices, permettant de mesurer l’impact d’une campagne sur STREAM+ auprès des audiences exposées au sein d’environnements web et inApp, sur des KPIs adaptés en fonction de l’objectif?: taux de mémorisation, image, considération, intention d’achat… ? Ce nouveau partenariat s’inscrit dans la stratégie de CANAL+ BRAND SOLUTIONS de proposer des solutions de mesure publicitaire par des tiers de confiance sur STREAM+.

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融资

Happydemics 共 5 轮

上一轮

未知

US$3,643,558.00

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