Hanson Inc.

Twelve. That’s the average number of searches B2B audiences make before engaging with a website. What does that mean to us? It means self-service research is here to stay. We often encounter teams who refrain from putting all the helpful content on the website because they really want the customer to connect with the sales team instead. But B2B audiences have changed. If they can't get the info they're looking for from you—without talking to sales—they'll get it from your competitor. On the other hand, if you give them the detail that makes them a hero to their boss or procurement team, they might be loyal to you for life. When it comes to supporting the B2B research journey, more is always more.

Join us in celebrating Kelly Sullivan, QA Manager, on her 25th Hanniversary! Always willing to help and share her expertise, Kelly’s dedication, high standards, and kindness make her a joy to work with.

Last week, Junior Visual Designer, Emma Van Buren, joined our Creative team. Welcome to Hanson, Emma!

Congratulations to Leslie Mohn, Managing Director of Operations, on her 20th Hanniversary! Over the years, Leslie has been the ultimate team player, seamlessly stepping into countless roles and tackling every challenge with skill and determination. Her remarkable ability to make sense of complexity, compile and analyze data, and bring clarity to chaos has been a key contributor to our success. Leslie’s unwavering dedication to our agency and focus on delivering exceptional client work has been invaluable. We celebrate her tremendous contributions and the positive impact she has made during her 20 years with Hanson.

As a global leader in advanced material solutions, Materion’s continued growth demanded an evolution of their current website to reflect the company’s growth. By creating a dynamic, world-class experience that better represented their brand and product offering, we provided a rich user experience for prospects, employment seekers, and current customers. Learn more: https://lnkd.in/ggPZAQMK

Join us in celebrating Aaron Essig’s ten year Hanniversary! As Hanson’s IT manager, Aaron keeps the office running by supporting our internal hardware and software needs, as well as helping manage vital infrastructure and security for our clients.

Join us in celebrating Joe Holub, Director of Experience Delivery, on his 10th Hanniversary! Joe supports all things build planning, requirements gathering, metrics, SEO, MarTech, and more - truly he is Hanson’s Swiss army knife!

Shenandoah Cabinetry, a popular cabinetry company available exclusively at Lowe’s Home Improvement, reached out to Hanson for help elevating messaging with a consistent, approachable look and feel across all marketing channels. Check out these projects, including our silver Addy award-winning social work!

E.W. Scripps, a broadcast television network, was in need of a targeted, local media employer brand strategy that effectively articulated a passion for integrity in journalism.?Together, we partnered to develop an employer brand that engaged with potential candidates and made them feel respected in an intensely competitive market for top talent. Learn more about how we brought this brand strategy to life! https://bit.ly/3MarH6V

Join us in celebrating Chris Thomas on his 5 year Hanniversary today! As Director of Business Development, Chris builds new client relationships through authentic connections, serving as our #1 Hanson Hype Man every step of the way.