By gathering and incorporating qualitative product feedback companies can understand customer’s perceptions and preferences. These are the 4 stages of product development where it matters most. https://hubs.ly/Q02TqvGc0
Hanover Research
市场调研
Arlington,VA 14,003 位关注者
Insights to Make Decisions with Confidence, not Guesswork.
关于我们
Hanover is a leading provider of research and analytics for thousands of organizations worldwide. Our company consists of researchers, analysts, and account professionals that provide clients with critical insights that drive success. As a full-service market research firm, we apply multiple research methodologies to best serve our clients’ needs– from surveys and focus groups to market scans and quantitative data analysis. Our unique service model allows us to be a true strategic partner to clients, delivering critical insights more quickly and at a lower cost than traditional firms. For more information, visit www.hanoverresearch.com. Follow us on Twitter @HanoverResearch. Our Clients: Hanover’s clients come in all shapes and sizes, from established global organizations, to emerging companies, to educational institutions. Their operating models are often lean, but their need for analytical rigor in decision making is equal to that of larger competitors. From CEOs and CMOs to Superintendents, Provosts, Chief Academic Officers and VPs of Finance, our research informs decisions at any level and across any department, capitalizing on our exposure to many industries and challenges. Our Employees: Hanover hires the best and the brightest talent available – from statisticians and survey experts to research generalists, and sales and account professionals. Our employees are smart, driven, and dedicated to helping our clients and each other succeed. To view current job openings, visit careers.hanoverresearch.com Our Service Model: Hanover is the only firm that provides custom market research for an annual fixed fee. Under this model, we have brought hundreds of researchers with a variety of industry and methodological expertise under one roof, allowing our clients to tap into their skills only for the time when their project requires it. Clients have the flexibility to quickly pivot from project to project, reprioritizing as organizational goals and needs change. Our model is powered by our research queue in which clients can request an unmetered number of research queries that are delivered one at a time.
- 网站
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https://www.hanoverresearch.com
Hanover Research的外部链接
- 所属行业
- 市场调研
- 规模
- 201-500 人
- 总部
- Arlington,VA
- 类型
- 私人持股
- 创立
- 2003
- 领域
- Market Research、B2B Research、B2C Research、Higher Education Research、K-12 Education Research、Grant Proposal Development、Benchmarking、Advanced Quantitative Analysis、Data Mining, Segmentation, and Forecasting、Market Segmentation、In-depth Interviews、Focus Groups、Competitive Intelligence、Best Practices Research、New Product Development Research和Survey Design, Administration, and Analysis
地点
Hanover Research员工
动态
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Secured initial #research #funding and wondering what's next? Watch the replay of our expert discussion to learn how to scale your research, target larger grants, and explore cross-discipline collaborations. Download it here! https://hubs.ly/Q02Tqr4N0
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Nearly 80% of businesses conduct market research to gather targeted insights into their performance, customers, industry, and competition, but is your brand taking advantage of all the benefits? Here's everything you want to know and more. https://hubs.ly/Q02TqsTW0
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TODAY @ 11 AM EST: Discover the power of #K12 instructional audits! Join our #webinar to explore how systematic assessments can uncover cost savings and areas for investment in your district. Register now! https://hubs.ly/Q02Tqr4C0
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Curious about why some deals close while others don't? Discover the power of win-loss analysis to align with #customer needs, increase #sales, and support long-term growth in this blog. https://hubs.ly/Q02Tq0X90
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TOMORROW @ 11 AM EST: Instructional audits can be complex, but our expert speakers will simplify the process! Join us to learn how to gather and analyze data that drives teaching and learning improvements. https://hubs.ly/Q02Tq1kf0
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Vancouver Community College (VCC) is leading the way in education innovation! By collaborating with Hanover, they're not just reacting to market trends but proactively shaping academic offerings. Discover the impact of data-driven decision-making! https://hubs.ly/Q02Tqc440
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Our guide to #brand #tracking surveys shows you how to measure brand health and drive success. With 95% of executives seeing improved customer satisfaction, it’s a game-changer! Discover more here. https://hubs.ly/Q02Tq1hq0
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Growth Marketer | Communicator | Team Builder | Brand Leader | Advisor | Mom | Amateur Chef | Cocktail Party Enthusiast
It can often be a real struggle for growth-stage B2B companies to truly align their go-to-market approach to the evolving needs of their customers. The excercise can seem too expensive and time consuming or worse, the company leaders think they know what their customers want and when. According to Hanover Research, 76% of businesses agree that investing in journey mapping increases their marketing ROI, ensuring that marketing dollars are working harder and smarter to achieve goals. Customer-centricity in your go-to-market approach is not a luxury, it's a must have. Journey mapping can help you identify key moments in your buying cycle. It also helps clarify buyer pain points, needs, and motivations to purchase from you. This is essential information to help your marketing sales engine stand out from the competition. Are you struggling to secure buy-in for a customer journey mapping exercise in your company? Take a look at this research from Hanover that can help you make your case. #CustomerJourneyMapping #GTMStrategy #B2BMarketing
The Power of Customer Journey Mapping
hanoverresearch.com
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Consumer brand expectations are constantly shifting. Hanover Research shares 5 reasons why #brand tracking is essential to keeping your brand health strong.
Top 5 Reasons Regular Brand Tracking is Essential for Your Business
https://www.hanoverresearch.com