Hannon Hill

?????? ?????????????? ??????????: Content Tips in Cascade CMS! What are Content Tips? They’re real-time alerts designed to streamline content optimization. Content Tips guide your team by addressing common SEO challenges: ? Duplicated titles or descriptions? Avoid redundancy for better search engine visibility. ? Missing metadata? Ensure every page is complete and SEO-ready. ? Too long? Content Tips flag titles over 65 characters and descriptions exceeding 160. Why It Matters: This feature is purpose-built for non-technical users: - Educates contributors on best practices. - Helps your team fix SEO issues early—before they go live. - Delivers actionable insights without overwhelming users. The Results: ? Improved Efficiency – Save your SEO experts time by catching issues at the source. ? Enhanced Rankings – Equip everyone to create SEO-friendly content. ? User-Friendly Guidance – Seamless, real-time notifications keep your team confident and on track. Learn More About Content Tips ?? ?#CascadeCMS #SEO #Marketing #HigherEducation

Every year, thousands of international students embark on a life-changing journey to study in the United States. These students contribute over $40 billion to the U.S. economy and support more than 350,000 jobs, as discussed by our CEO Kat Liendgens on Dustin Ramsdell's podcast, The Higher Ed Geek. But before these students can make an impact, they face a critical challenge: Navigating complex university websites to find the information they need to make informed decisions. The challenge lies is beyond the language barriers As Kat highlighted, "80% of international students rely primarily on university websites when deciding where to study." It's not just about translating words – it's about guiding students through a complex web of information, ensuring they feel ? Welcomed, ? Informed, and ? Supported in their journey. Here are actionable ways to support their journey: 1?? Embrace personalization – Show relevant content based on location and interests. 2?? Connect through stories – Share success stories of international students and alumni. 3?? Simplify language – Avoid jargon; use clear, straightforward language. 4?? Create clear pathways – Help students find info on housing, cultural differences, and support services easily. When done right, these strategies can increase conversion rates by up to 30%! More importantly, they help create a transformative experience for students on your campus. Want to learn more about creating effective digital experiences for international students? Check out our latest blog post for insights on how to get started! #HigherEdMarketing #InternationalStudents #HigherEd

As #AMAHigherEd wraps up, we want to extend a huge thank you to everyone who stopped by our booth this week! It was a pleasure connecting, sharing insights, and discussing the future of higher-ed marketing with so many passionate professionals. We’re grateful for the conversations and hope you’re heading home with fresh ideas and inspiration. Safe travels back, and we look forward to seeing you soon. Until next time! ?? #CascadeCMS #HigherEducation #Marketing #DigitalTransformation American Marketing Association

Good morning from #AMAHigherEd in Las Vegas! ?? We look forward to another day filled with powerful insights and meaningful conversations. Be sure to swing by booth 306 anytime or catch up with Dean Smith and Graham Lewis. Whether it's web governance, accessibility, personalization, or content management, the team is excited to show you how Cascade CMS can support your institution’s digital presence. P.S. We still have a few AMA-inspired poker cards left, and don't forget to grab a power bank for the trip home tomorrow. See you soon! #HigherEducation #Marketing #Web #CascadeCMS

Happy #AMAHigherEd Monday from fabulous Las Vegas! The AMA Symposium for the Marketing of Higher Education is officially underway! We hope everyone has a fantastic time networking, learning, and discovering new ideas! If you’re here, don’t miss the chance to swing by our booth 306 at 2:45 p.m. during the Exhibit Hall Break! Dean Smith and Graham Lewis would love to chat about how our web personalization, accessibility, and content management tools can help your institution thrive in 2025 and beyond. Wishing you all an inspiring conference experience—see you soon! ?? American Marketing Association #HigherEducation #Marketing #CascadeCMS

We're excited to kick off the 2024 AMA Symposium for the Marketing of Higher Education here in Las Vegas! Over the next few days, let’s connect, learn, and discuss how we can elevate your website experience together. Stop by our ?????????? ?????? to meet Graham Lewis and Dean Smith and discover how Cascade CMS, tailored for higher ed, empowers institutions like yours to engage students and stakeholders more effectively and efficiently. We can’t wait to see you! #AMAHigherEd #HigherEdMarketing #CascadeCMS #AMA2024 #HigherEducation

New Feature Alert: AI-Powered Suggestions in Cascade CMS! Keeping your website’s SEO and accessibility on point is time-consuming. That’s why we’ve launched AI-Powered Suggestions in Cascade CMS—built to make your workflow faster and smarter. Here’s how we’re tackling common headaches and giving you your time back: 1?? Struggling with Metadata? Our AI can now generate titles, descriptions, and keywords for you—optimizing your SEO in seconds and taking the guesswork out of it. 2?? Tedious Alt Text Creation? Upload an image and let AI craft accurate, descriptive alt text to boost accessibility and SEO effortlessly. These updates mean less time worrying about optimization and more time focusing on what matters: Creating content that connects with your audience. Read all about it in the feature announcement in the comments below ?? #AI #artificialintelligence #seo #accessibility #cascadecms

We’re just days away from the 2024 AMA Symposium for the Marketing of Higher Education, and we can’t wait to connect with you all! If you’re attending, be sure to stop by booth 306 and meet our team: ? Dean Smith ? Graham Lewis If you're interested in elevating your university’s digital experience, engaging students through personalized content, or discovering the power of Cascade CMS, come chat with us! Let’s make this an unforgettable event—see you at #AMAHigherEd!

We’re excited to share that our CEO, Kat Liendgens, recently joined Dustin Ramsdell on the Higher Ed Geek Podcast to discuss how universities can create websites that resonate with international students. ?? Kat’s insights highlight how institutions can better attract and support global learners through personalized, culturally sensitive digital experiences. ??? Episode Highlights: ??????????????-???????????? ????????????????: Simplify language and ensure clear, accessible information for global audiences. ???????????????????????? ????????????????????: Show relevant content based on the visitor's country, connecting prospective students with current students or staff from similar backgrounds. ???????????????? ?????????????????????? & ??????????????: From orientation to peer mentoring, proactive resources help students adapt smoothly. Listen to the full episode to learn how to make your university website a true asset in international student recruitment! #HigherEdMarketing #InternationalStudents #HigherEdGeek #EdTech #UniversityRecruitment #StudentEngagement #GlobalEducation Enrollify #WebsiteStrategy #DigitalExperience #HigherEdPodcast #StudentSuccess

We look forward to seeing old and new friends at the 2024 AMA Symposium for the Marketing of Higher Education next week! Swing by booth #306! Dean Smith and Graham Lewis will be there to chat about higher-ed digital strategies and web personalization. Learn how to turn your website into a recruitment powerhouse, check out our on-page accessibility checker in Cascade CMS, and grab free resources to elevate your higher-ed marketing. See you in Vegas! ?? #AMAHigherEd #HigherEdMarketing #CascadeCMS