Halstead Media

?? HALSTEAD CLIENT EXCLUSIVE ?? Gain critical insights towards your 2025 pricing. Hosted by Jeffrey Scott and Mitch Katz, during this one hour session, you'll learn how to: ?? Optimize Pricing Structure: Gain a deeper understanding of the psychological factors that influence pricing and discover the hidden gaps or mispricings in your current rates, allowing you to build a more robust pricing strategy. ?? Increase Profit Margins: Learn to apply gross profit per hour (throughput) to each sale, enabling better pricing decisions that boost overall profitability. ?? Strategize Pricing Mixes: Understand how to set prices more strategically by adjusting markups across various services for an optimal blend that maximizes profit potential. ???? Leverage Capacity and Billable Hours: Discover how capacity and billable hours impact pricing and how to incorporate these factors into setting realistic, profitable rates. ???? Implement Price Adjustments: Gain clarity on the right timing and approach for midyear and year-end price adjustments, ensuring price points stay aligned with business growth and market demand. ?? Avoid Common Pricing Pitfalls: Uncover the potential dangers of extreme high- or low-volume pricing models and learn to find the “sweet spot” that balances volume and profitability effectively. HALSTEAD clients: You received the invite to register via email, click through to sign up. LIVE Presentation: Thurs, Nov 14, 2024 2-3pm EST

?? When running a Google Ads campaign, every click counts – but not every click is a good one. Negative keywords can help you refine your audience by excluding irrelevant searches, so your ads only reach people genuinely interested in what you offer. ?? What Are Negative Keywords? Think of them as filters that prevent your ads from appearing in searches that don’t match your services. For example, if you’re a landscaping company with a horticulture focus, adding “indoor plants” as a negative keyword stops your ad from showing up for people searching for indoor plant care. ? Why They Matter: Better Targeting: Focus on the audience most likely to convert. Reduced Wasted Spend: Avoid paying for clicks from people who aren't likely to become customers. Improved ROI: Get more value from your ad budget by reaching the right people.

75% of consumers admit to making judgments on a company’s credibility based on its website design. Source: Stanford University Another @storybrand website!

Google Ads landing pages significantly improve conversions by providing a focused experience tailored to each campaign. Unlike a general website page, these dedicated landing pages are optimized to capture visitors’ attention, answer their questions quickly, and drive them to take immediate action, whether it’s filling out a form or requesting a quote. By reducing distractions and aligning perfectly with ad messaging, landing pages help ensure your Google Ads clicks are more likely to turn into valuable leads.

The most powerful marketing doesn’t just speak—it listens, understands, and then speaks in a way that resonates deeply with the audience.

Authentically showcase your company's culture, values, and team dynamics while attracting top talent - through engaging recruitment videos. Build trust with potential recruits by helping them see and hear happy team members talk about their experience with your company. Harnessing the power of visual storytelling has a profound impact that may be just what you need to attract your next rockstar team member. ??

For landscaping companies generating $2M+ annually, improving brand messaging is imperative to standing out in the increasingly competitive marketplace. Discover a powerful approach to crafting clearer brand messaging that is proven to: ?Drive increased engagement ?Deepen resonation and connection with prospects and team members ?Improve marketing performance In this first-time-ever-presented session by HALSTEAD, @StoryBrand Certified Expert Corey Halstead, shares a framework to revolutionize your marketing messaging and unlock the next level of your company’s growth. See you at ELEVATE!! National Association of Landscape Professionals

"94% of first impressions of a website are design-related, and users are more likely to engage with a brand when they feel an emotional connection to the design." -ResearchGate

It takes about 0.05 seconds for users to form an opinion about your website, determining whether they’ll stay or leave #stability #growth #legacy

We're thrilled to announce that Bethany is now our Creative Director at HALSTEAD! For nearly 8 years, Bethany has been at the forefront of crafting strategic websites that drive real results. As Creative Director, she’ll be focused on taking our clients brand’s vision to the next level—transforming websites and graphics into visually striking, conversion-driven designs that connect with your audience. With her deep expertise in design, SEO, and technical skills (yes, she’s got Adobe Suite, CSS, HTML, and more covered!), Bethany brings a blend of design and technical perspective to every project. Cheers to never-ending better design, and even bigger results! ??