Halcon Marketing Solutions

Do you agree or disagree? ?? We may be stirring the pot with this opinion but why not add a little spice to your Tuesday? ?? ?? Business owners have a tendency to put a lot of pressure on their marketing team to bring in new business. And while sure, lead generation might be a KPI for your marketing team, closed sales should not be. If we think about the sales funnel, your marketing team is focused primarily near the top emphasizing your brand awareness and building interest amongst potential customers. Your sales team should be taking over midway through the funnel, guiding your prospects through the decision-making and final sales processes. If "ads just aren't working," but the numbers we report suggest there should be good traffic, we go into detective mode. Together we'll discuss new tactics and explore your sales process to ensure all levels of the funnel are optimized for your offer. Results should never end in a game of finger-pointing - closing these deals is a team effort! ?? We deliver clicks and impressions. Your team delivers signed contracts and closed sales. How is your sales team partnering with your marketing team to maximize your campaigns this holiday season? Share your tips in the comments! ??: Stephanie Platt Zettl

Check out Nicole Guanlao Powell segment on Great Day St. Louis below!

Happy 6th Birthday, HALCON! To be honest, we hardly have the words to express how much gratitude I feel today. This past year has been one of incredible growth for our team. We've added new team members (who you'll meet very soon!) and expanded our services. We've been booked, busy, and blessed with projects that spark genuine joy and creativity. We've found routines and systems that allow us to better serve our clients. Perhaps most importantly, we've really stepped into ourselves, owning who we are and pursuing our big dreams for the future of HALCON. Frankly, it is quite surreal and we are counting our lucky stars every day. To our clients, thank you for trusting us growing with us and supporting us We're truly grateful. Cheers to the next 6 years of #TeamHALCON

If we’ve said it once, we’ve said it a thousand times... ?? Branding is more than just a logo or a catchy tagline! It’s the essence of what your business stands for - its values, mission, and unique identity. Without a strong brand, marketing efforts can be guesswork and less effective. A well-defined brand strategy ensures that all marketing activities are cohesive, resonate with the target audience, and build long-term loyalty. In a recent feature with?Canvas Rebel, Nicole Guanlao Powell discussed why HALCON believes developing your branding should be a top priority, the importance of resilience in entrepreneurship, and my tips for connecting with potential clients. Read the whole article at the link below! https://lnkd.in/gYHCbuKP

BIG news. There are lots of anti-billboard people out there. However, we truly believe they work if you use them strategically and at the right times. ??????

Have you ever found yourself staring at a blinking cursor trying to decide what to post?? We've got you! There are an endless amount of content ideas out there! Where do you find inspiration for your posts? > What questions is your audience asking in your DMs or comments? This is exactly what they want to see you post about!??? > Staying on top of trends shows your audience not only your commitment to your craft but also helps establish you as an industry expert.? > There are a ton of platforms out there that will tell you exactly what people are searching for and how your content can help them. ? > I know what you're thinking, "UGH, not Tik Tok" but if you want to stay on top of trending audio, video, this is one of the best ways to do that!? Now that you have some ideas, there are no more excuses... It's time to get posting!?

We’ve all been there.. Buying planners and organizers,, using apps to help boost productivity, measuring our daily success by how many boxes we’ve checked off… does anyone else have an endless supply of highlighters they don’t use? ?Sometimes the need to feel productive sucks all the enjoyment out of accomplishing our tasks. So… let’s talk about it… why should we make productivity FUN?! Being productive isn’t just about getting things done; it’s about enjoying the process and finding joy in what you do. Here’s why it’s crucial to make productivity fun and how to do it: Boosts Motivation: When you enjoy what you’re doing, staying motivated becomes effortless. Turning tasks into fun activities can ignite your passion and keep you going. Reduces Stress: Fun and enjoyment can transform stressful tasks into exciting challenges. It’s all about the mindset! Enhances Creativity: A playful approach opens up your mind to new ideas and innovative solutions. Let your creativity flow freely! Improves Well-Being: Enjoying your work positively impacts your mental and emotional health. Happiness and productivity go hand in hand. Remember, productivity isn’t about pushing yourself to the limit. It’s about enjoying the journey, staying motivated, and feeling good about what you’re accomplishing. Making productivity fun allows you to savor every moment of success!

Have you ever wondered if your social media could reach more people? You’ve read the articles, added the hashtags, and posted as often as recommended, yet... your messaging still doesn’t seem to resonate with your audience. ? ? Here’s why:? ? ?????? ??????????????? ??? ???????, ??? ? ???? ??????? ????????.? Tactics might help you get noticed, but a content strategy tailored to your business and goals is what builds trust and lets you control the narrative around your brand.? ? ? Think of your website and social media like a dating profile. You fill it with your best content to attract your ideal customers. Showcasing your authentic self and adding your unique touch makes you stand out online.? ? Consistency is important, but taking a day to create content that truly adds value is totally fine! A solid content strategy is about engagement, not just posting multiple times a day.? ??

Consistency Over Perfection When it comes to marketing, it’s easy to get caught up in striving for perfection. But here's a little secret: consistency is the real game-changer! Why Consistency Matters: Building Trust: Regular and reliable content helps establish trust with your audience. They’ll know they can count on you for valuable insights and updates. Sustained Growth: Consistent efforts, even small ones, lead to steady progress. Over time, these small steps add up to significant growth and success. Staying Top of Mind: Regularly showing up in your audience’s feed keeps your brand at the forefront of their minds, making it easier for them to remember and engage with you. Data-Driven Improvements: Consistent posting provides more data to analyze, helping you understand what works and what doesn’t. This continuous learning process is crucial for refining your strategy. Remember, it’s better to be consistently good than occasionally perfect. Don’t let the pursuit of perfection hold you back. Embrace the process, learn as you go, and keep moving forward.

You love connecting with your customers and truly appreciate every like, comment, and share, right? Engagement helps you grow and improve, and should pave the way for even more exciting content! But we should want to take it a step further. Building a vibrant community where your customer’s voice matters keeps ‘em coming back for more. Here’s why increasing engagement is a win-win: Building Connections: Every interaction helps you understand what your customers love and value. It’s not just about the numbers – it’s about building meaningful relationships with your amazing followers. Boosting Visibility: When your audience engages with your content, it reaches more people. Likes and comments signal to the platform that your posts are valuable, helping your community grow even more. Hearing Your Voice: You’re here to listen! Customer feedback guides you in creating content that resonates with your audience. Whether it's through polls, questions, or discussions, you want to hear from your customers. Keep the conversation going! Listen to your customers, interact, and utilize your learnings to continually make your space even more engaging. Engagement should be your motivation!