H?ppy Candy

? H?ppy Candy on TV! ?? H?ppy Candy was featured on Good Day New York yesterday, thanks to Rachel Krupa and the amazing team at The Goods Mart and their curation of incredible better-for-you brands! We’re thrilled to be in such good company with Caboodle Snacks, BjornQorn, Live Loud Foods Inc., and Pop & Bottle. ?? It’s inspiring to see innovative brands making waves together. Catch a glimpse of the clip below! Thanks to everyone supporting us on our sweet journey ?? #GDNY #TheGoodsMart #H?ppyCandy #BetterForYou #LoveBrand

What a debut at Natural Products Expo West! ?? We loved exhibiting in the Startup CPG area — reconnecting with friends, meeting new faces, and connecting with buyers excited about truly better-for-you gummy candy. It is official: H?ppy Candy is absolutely on trend with moderate amounts of real sugar — no stevia, monk fruit, allulose, or erythritol — because candy should taste like candy! ?? Thanks to everyone who stopped by and supported us! #ExpoWest #StartupCPG #H?ppyCandy #BetterForYou #RealSugar #NoFakeSugars

?? Countdown to Expo West is ON! ?? We’re so excited to be part of the Startup CPG area — the heart and soul of emerging brands — next week at Natural Products Expo West! Come find H?ppy Candy on Level 3, Booth #7812 — we’re bringing all the better-for-you gummy candy vibes: ?? 70% less sugar than traditional candy ?? No fake sugars — just real taste ?? Vegan, non-GMO, natural colors We can't wait to connect with buyers, distributors, fellow founders and candy lovers. If you're at Expo West, swing by and say hi! ?? #ExpoWest #StartupCPG #BetterForYou #H?ppyCandy #Candy #LessSugar #WomenOwned

??? Listen to our Winter #FancyFoodShow experience on the Startup CPG Podcast! In this episode we share what it was like to exhibit in the Startup CPG section at the Specialty Food Association's Winter #FancyFoodShow in Las Vegas — It was an overall incredible event! We connected with key buyers, distributors, amazing fellow founders and we were selected to present at the Further Female Founder Practice Pitch receiving valuable feedback from Thrive Market and FoodNavigator. A huge thank you to Daniel Scharff and Patricia Menegoto at Startup CPG for the amazing support and for having us on the podcast! ?? Listen to the podcast episode here: https://lnkd.in/et6KqA27?

Thank you for the shoutout Kelly Landrieu at Whole Foods Market ?? Gimme some sugar — but make it 70% less! We're all about real taste, less sugar, and all the fun ?? It was great to connect at the Specialty Food Association's Winter #FancyFoodShow!

It was such a great experience to practice our pitch in front of an expert panel at the Winter Fancy Food Show! Thanks again to Startup CPG, Daniel Scharff and Patricia Menegoto for launching Further, supporting female founders in CPG, and for everything you do for CPG start-ups! We loved being part of the Startup CPG area?? #FemaleFounders #StartupCPG #WinterFancyFoodShow #BetterForYou #CPG #PitchPractice

?? What an incredible time at the Winter Fancy Food Show in Las Vegas! ?? H?ppy Candy had an absolute blast over three buzzing days filled with energy, innovation, and connection. From engaging in great conversations with buyers to meeting so many amazing fellow founders, the experience was truly inspiring. One of the highlights was pitching at the Further Female Founder Pitch Practice by Startup CPG in front of an expert panel—what an incredible opportunity to share our journey and learn from such a brilliant group. ?? Many thanks to Elizabeth Crawford, Thuy Nguyen, Heather Brand and Patricia Menegoto! We were thrilled to be part of the Startup CPG area—so much energy and love for better-for-you brands like ours. Huge thanks to the Specialty Food Association (SFA), Startup CPG, and the panel of Further for making this experience unforgettable. And many thanks to Caryn Swenson for the incredible teamwork!?? #H?ppyCandy #WinterFancyFoodShow #FemaleFounders #StartupCPG #BetterForYouCandy #Networking #CPGInnovation

Maxi from H?ppy Candy stopped by Happier Grocery in NYC last week to visit Jesse, Co-Founder of Whims Delights, while he was sampling their amazing plant-based chocolate treats. It's always inspiring to connect with fellow CPG founders who are passionate about bringing better-for-you options to the world. Whims is not only delicious but also a testament to the innovation happening in our space. At the end of the day, we’re all in this together—building something meaningful, one bite at a time. Supporting each other makes us stronger. ??? Cheers to the power of collaboration and community in CPG! Let’s keep lifting each other up. ?? #BetterTogether #CPGCommunity #SupportLocal #H?ppyCandy #WhimsDelights #StartUpCPG #HappierGrocery #BetterForYou #NYCBrands

???? Unboxing the joy of H?ppy Candy! A huge shoutout to AJ at Ten32 Media for sharing the love in his unboxing video! Watching his excitement over our delicious Big Apple and Italian Summer flavors made our day. ?? We’re thrilled to bring our vegan better-for-you gummy hearts with 70% less sugar, no fake sugars, and non-GMO goodness to sweet-tooth enthusiasts like AJ. ???????? Check out the video and see why H?ppy Candy is a game-changer in the gummy candy industry. A big THANK YOU to our friends at Ten32 Media for spreading the word and making this moment so sweet! #H?ppyCandy #BetterForYou #Unboxing #GummyCandy #Ten32Media #NonGMO #NaturalColors #CPG #StartupCPG

Quality First: Why Natural Colors Matter The recent FDA ban on Red Dye No. 3 is a significant step forward for consumer health. California took a step further in September 2024 and banned food companies from using Red 40, Yellow 5, Yellow 6, Green 3, Blue 1, and Blue 2! At H?ppy Candy, this news reaffirms a choice we made from day one: to only use natural colors in our better-for-you gummy candy. Our philosophy has always been “quality first.” From sourcing premium ingredients to manufacturing, we’re committed to creating healthier treats without compromise. This ensures our customers can enjoy candy that’s not only delicious but also aligned with their health goals. We’re thrilled to see progress in the industry and proud to lead with better choices for a happier, healthier future. https://shorturl.at/BFYvS #BetterForYou #WomenOwned #NaturalColors #QualityFirst #DyeBan #CaliforniaFoodSafetyAct