Habu

?? Exciting News: Habu Joins Forces with LiveRamp for a New Era in Data Collaboration! ?? We are thrilled to announce our acquisition by LiveRamp, marking a new phase in data collaboration! ?? Over 5 years, we've had the privilege of partnering with global brands like The Walt Disney Company, Kroger’s 84.51?, PepsiCo, LinkedIn and more. ?? ?? Founded in 2019, Habu aimed to make data collaboration safe, simple, scalable, and smart. Today, partnering with LiveRamp and Scott Howe’s leadership, we're set to deliver best-in-class clean room technology, empowering brands to collaborate with anyone, activate anywhere, and measure everywhere. ?? ?? A big shoutout to our amazing customers, partners, and our incredible team of Haboosters who supported us along the way. Special thank you to Tom Chavez, Vivek Vaidya, Jeremy Klein and super{set} startup studio who have been instrumental in building the foundation for what we’ve become. ?? ?? Tom Chavez, Co-founder of super{set} and Habu shared, "I have so much respect for Scott Howe and LiveRamp, and cannot wait to see Habu evolve and scale over the years to come.” Read more about this exciting news in this blog from our CEO and Co-founder Matt Kilmartin. Highlights of our combined capabilities: ?? Measure across all walled garden investments from one view ?? Simplify orchestration across clouds for increased speed-to-value ?? Activate data anywhere in the world Thank you to our incredible community for everything we've built together. ???? Stay tuned for the exciting journey ahead! ?? Learn more ?? https://hubs.la/Q02gZ1dB0 #DataCollaboration #DataCleanRoom #TechInnovation #CollaborativeIntelligence

We could not be more excited about this next phase in our journey and are thrilled to share that we are being acquired by LiveRamp. Together, our combined capabilities will deliver best-in-class data clean room technology empowering companies to: ?? Collaborate with anyone ?? Activate anywhere ?? Measure everywhere “LiveRamp and Habu approached the data collaboration market with two complementary strategies that share the common goal of creating the largest data collaboration network rooted in privacy. As we look ahead to our next chapter as part of LiveRamp, we’re as committed as ever to our mission of paving the way for the next frontier of responsible data collaboration.”? ~ Matt Kilmartin, Co-Founder and CEO of Habu. Thank you to Scott Howe, David Eisenberg, Vihan Sharma, Kimberly Bloomston, Sharawn (Connors) Tipton, Jessica Shapiro, Lauren Russi Dillard, Joe Glass, Travis Clinger, Mohsin Hussain, Jerry Jones, Amy Lee Stewart, and the entire LiveRamp team. We can't wait for what’s ahead! #datacleanroom #datacollaboration

Don’t take it from us. ??Hear directly from our customers about the strategic role secure data collaboration plays for their business. Christine Maguire, the GM/VP of Global Media Business at Tripadvisor explains, “Clean rooms are a great way to create that environment where it’s trusted, it’s safe, and ultimately can provide the right personalization and consumer outcomes while also driving business and marketer outcomes.” ?? Watch this quick video to learn more about Christine’s take on the significance of a privacy-first solution to enable future-proof models in the Travel & Hospitality industry. https://hubs.la/Q02fvY740 #ThoughtLeader #DataCollaboration #DataCleanRooms

?? What we’re reading… A lack of data in the world isn’t the problem. Navigating the complexities of data infrastructures is. Many businesses face challenges when trying to understand the best ways to take advantage of their data. In this Forbes article, Mario Ciabarra discusses the importance of keeping the customer’s viewpoint at the heart of decision-making in order to align your team’s objectives and effect real change. Read more on Forbes: https://hubs.la/Q02gzqgp0 #ForbesTechnologyCouncil #DataInfrastructure

Our second annual State of Data Collaboration Report is now available and highlights the opportunities, challenges, and best practices the market is experiencing -- as reported by 225 leaders from across various industries and roles. Download the report to learn: ?? The role data collaboration plays in current and future business strategy ?? How data clean room adoption has grown across industries ?? The main challenges and primary use cases for data collaboration ?? Why machine learning and AI have emerged as both use cases and enablers of data collaboration Download the report ?? https://hubs.la/Q02gzPJy0 #DataCleanRoom #DataCollaboration #DataPrivacy #DataStrategy #StateofDataCollaborationReport

The need for secure data collaboration to drive growth and innovation has become increasingly critical for businesses of all industries and sizes. In this on-demand webinar, industry leaders from LinkedIn, Datavant, Databricks, and Habu came together to discuss the critical role data clean rooms are playing for their collaboration strategies. Tune in to hear a thoughtful discussion around: ?? How these companies are navigating the journey of scaling clean rooms, fostering collaboration, and unlocking new monetization opportunities. ?? The strategic use cases transforming how businesses understand and leverage data. ?? Advice on starting points for companies entering their data clean room journey. Access the on-demand webinar here: https://hubs.la/Q02fvv7X0 Alex Macht, BD, Product Strategy Manager, LinkedIn | Helen Moran, Head of DeID Product, Datavant | Ted Flanagan, Chief Customer Officer, Habu | Tousanna Durgan, Head of Solutions Engineering, Habu | Steve Sobel, VP, Industry Go To Market, Databricks | Dan Morris, Industry Solutions, Databricks #OnDemandWebinar #DataCleanRooms #DataCollaboration #ThoughtLeadership

We brought our Collab Series to CES and had ourselves a night! A massive thank you to Brendan O'Brien, Director of Portfolio Expansion, Consumer Insights Solutions at 84.51? and Tom Koch, Director, Enterprise Sales & Partnerships at Microsoft, who joined Habu's CRO, Frederick Stanichev, for a fantastic and informative fireside chat. Brendan and Tom shared how they've approached their clean room strategy, common use cases they're seeing, the biggest challenges with data collaboration, and advice for those just getting started in clean rooms. We are grateful for the thought leaders and innovators who joined the event and contributed to the evening of connection, conversation, and collaboration. We look forward to new and continued collaborations in 2024, and hope to see you at a future Collab Series event! Stay connected ?? https://hubs.la/Q02gjs8g0 #CES2024 #DataCleanRoom #DataCollaboration #DataCollabSeries #ExecutiveNetworking #LeadershipDinner

As we look ahead to the media and advertising landscape of 2024, Forrester anticipates that this year will be defined by major wins for in-game advertising, AI, and big tech companies like Google, Meta, and TikTok. ?? While AI presents opportunities for tech companies and advertisers, Forrester predicts it also poses risks and concerns over mismanagement. A few of the predictions include: ?? In-game advertising will be the fastest-growing media channel in 2024. ?? At least one major brand will apologize after attempting an advertising AI stunt at the Super Bowl. ?? TikTok is positioned to potentially capture a majority of ad budgets as marketers targeting Gen Z redirect these funds from traditional linear TV platforms. Read more on Marketing Brew: https://hubs.la/Q02fqK-V0 #2024Trends #MediaAndAdvertising #MarketingPredictions #TechIn2024 #AIInAdvertising

Big news on stage at #ces2024 - Disney Portal launches in collaboration with Habu! ?? The Walt Disney Company and Habu have introduced a dedicated portal that simplifies how clients stand up a Clean Room. This feature, Disney Portal, streamlines the process for clients and reduces friction by creating a seamless template with an easily reproduced workflow required to activate using first- and third-party data, increasing the number of brands and advertisers that can run campaigns with Disney’s Clean Room directly. This innovative collaboration marks the first step towards a self-service clean room. Disney's Clean Room now also works seamlessly with Amazon Web Services (AWS) and Google Cloud, expanding campaign insights and support. With media buyers and brands in mind, Disney is making it easier for their data partners to unlock collaborative intelligence and drive growth with turnkey insights. “We're proud to be at the forefront of this innovation with Disney in their journey to simplify and accelerate clean room collaboration in new and transformative ways.” Matt Kilmartin, Co-Founder & CEO, Habu. #marketing #media #data super{set}

?? Exciting news from our client and strategic partner, The Walt Disney Company! ?? The new Disney Portal, powered by Habu, simplifies clean room setup, making it a breeze for advertisers to get started and minimize time-to-value. ?? ? Disney's Clean Room now also works seamlessly with Amazon Web Services (AWS) and Google Cloud expanding campaign insights and support! With media buyers and brands in mind, Disney is making it easier for their data partners to unlock collaborative intelligence and drive growth with turnkey insights. ?? “We're proud to be at the forefront of this innovation with Disney in their journey to simplify and accelerate clean room collaboration in new and transformative ways.” ~ Matt Kilmartin, Co-Founder & CEO, Habu Congrats to Dana McGraw, Nick Winfrey, Christine Chung, Phil Park, Christopher Simmons, Ryan Cheong, Devon Jarquin, Erika Wilson, Emily Kubicek, Ph.D., Jeffrey Deninger, Ernie Spencer, Brian Packer, Jane Ha, Kelly Liyakasa, Tori Fernandes and the entire Disney team for leading the way in data-driven innovation! ?? https://hubs.la/Q02g94gL0 #DisneyCleanRoom #DataInnovation #DisneyPortal #DataCleanRoom #DataCollaboration