h street digital

Last year was a big year for H Street! ?? ?? 567% revenue growth YoY ?? 200% client partnerships growth YoY ?? 500% increase in team size YoY Direct-response advertising success goes beyond campaign tactics. It's about understanding product-market fit, solid business economics, and readiness for scaling. ?? Here are the three key questions we ask before teaming up with a brand: 1?? Is there product market fit? 2?? Are the business economics ready for direct-response ads? 3?? Is the business prepared to scale advertising spend? Learn more about each key question in our blog here: https://lnkd.in/esm6Ckh2

The fastest-growing e-commerce brands all share one common strategy: they don’t send traffic to their homepage—they send it to dedicated landing pages built for conversion. Brands scaling past 7, 8, and even 9 figures know that every ad click and visitor needs to be guided toward a single, high-intent action. If you’re still relying on your homepage or generic product pages for your paid traffic, here’s why that might be limiting your growth—and how you can start implementing high-converting landing pages today in the blog below. At h street digital, we help e-commerce brands aggressively scale their businesses. One of the key components of any scaling business is their landing page strategy. With solid, tested, high-performing landing pages, brands are able to increase conversions from their traffic sources. In this blog we cover: ??Why the Top Brands Use Landing Pages ??How You Can Implement Landing Pages Today with Replo Ready to start? Send us a note today! h street digital makes it easy to build, optimize, and scale high-converting Shopify landing pages without code. You can sign up for a free Replo account here: https://lnkd.in/efTCqdr5 Blog: https://lnkd.in/eyaRmqfA How to formulate high-performing landing pages with Replo: https://lnkd.in/eSFqKdRT

One of the biggest misconceptions in email marketing? Brands think sending more emails means more revenue—Gabrielle Pickens from ebusiness pros. But in reality, too many emails lead to frustration, unsubscribes, and lost customers. Here’s the key to finding the right balance: ?? Stay in the inbox—but don’t overwhelm. ?? Monitor unsubscribes—if they spike, you’ve hit the limit. ?? Personalize—targeted emails (use their past purchases and demographics) > batch-and-blast from 2005 ?? Consider other channels—SMS & direct mail might work better for some customers. Smart brands don’t just send more emails—they send better ones. Watch the full podcast here: https://lnkd.in/ez_3TgJm #EmailMarketing #DTC #MarketingStrategy #DigitalAdvertising

Effective segmentation can make or break your email marketing campaigns. But email is dead, some people say. But it isn't; its how email marketing campaigns are segmented. Here’s how you can fine-tune your approach via Gabrielle Pitman: 1. Demographic Segmentation: Personalize your messaging based on age, location, gender, or even purchase history. 2. Behavioral Segmentation: Track actions like email opens, clicks, and site visits to understand what your audience engages with. 3. Leverage Integrations: Connect tools like @Klaviyo, Meta, and TikTok to combine customer data for better-targeted campaigns. 4. Test & Iterate: Use A/B testing to continuously refine your segmentation. Monitor results and adjust for optimal performance. The more data you use, the more personalized and effective your email campaigns will be. #EmailMarketing #Segmentation #AudienceEngagement #MarketingStrategy

The biggest email trend in 2025? Deliverability. Google & Yahoo’s recent updates have shifted how they assess sender reputation—deliverability through engagement now plays a more crucial role. The focus now is how recipients interact with your emails, which impacts your ability to land in the inbox. What does this mean for you? - Low engagement (clicks, opens, etc.) signals poor reputation, which hurts deliverability. - Segmentation is key—send relevant content to the right audience. This content aligns with the interests of their audience. This can include educational or lifestyle-focused that connects products to customer aspirations. - Balance content types (value-driven vs. promotional) to keep engagement high. Deliverability in 2025 isn’t about avoiding low open rates—it’s about sending the right content to the right people consistently. #EmailMarketing #Deliverability #SenderReputation #EmailStrategy

"SALE ENDS TONIGHT!" Sound familiar? Google, Yahoo, and other providers are cracking down on spammy tactics—and customers are, too in 2025. Overused urgency phrases (“Sale Ends Tonight!”) and excessive promotions push people away. Want better engagement? Shift from selling to serving. 1. Educate—Showcase value beyond the price tag 2. Segment—Tailor messaging to different audiences 3. Optimize—Monitor what drives clicks vs. unsubscribes Your inbox strategy should build trust, not just transactions. Read our latest blog: https://lnkd.in/eGSx7sxb #MarketingTips #EmailMarketing #DTC #DigitalAdvertising

Your business isn’t built on first-time buyers—it’s built on the third purchase. Most e-commerce brands focus on getting new customers. But the real profit? It starts when a customer buys three times. At that point, LTV skyrockets. Retention gets easier. And your brand stops bleeding money on constant acquisition. Here’s how to get customers to that crucial third purchase. Swipe for the strategies. #EmailMarketing #Retention #Ecommerce #MarketingTips

Email isn’t dead—but your strategy might be. Google’s 2024 updates made engagement the priority for email success. ?? Verified sending domain? ? A must. ?? Spam complaints & unsubscribes? Major red flags. ?? Engaging, valuable content? Your secret weapon. Too many brands rely on constant promotions rather than content that resonates. If your emails aren't relevant, engaging, and timed right, your deliverability (and revenue) will suffer. Watch Advertising Alpha’s full podcast here about email marketing with Gabrielle Pitman: https://lnkd.in/eDVubBZt #MarketingStrategy #EmailDeliverability #GoogleUpdates #DigitalAdvertising

More emails won’t save your email marketing. Brands keep blasting inboxes to “break through the noise.” But that’s how you destroy deliverability and burn your list. Winning in 2025 means: ? Testing seasonal trends to see what actually works ? Automating evergreen content to stay top-of-mind ? Segmenting your audience so every email is relevant Inbox fatigue is real. Balance frequency and relevance—or get ignored. Blog to learn more: https://lnkd.in/eGSx7sxb #EmailMarketing #DigitalStrategy #CustomerEngagement #DigitalAdvertising

Switching agencies every few months? You’re losing more than just money—you’re resetting Every time you onboard a new agency, you waste: ? 3 months of learning ? Time spent on analytics, branding, and financial insights ? The chance to truly optimize performance If your goal is real growth, commit to an agency long enough to see results. Churning through agencies won’t fix bad unit economics. Watch the clip for more: Read our latest blog: https://lnkd.in/eDpEqh8j #Marketing #DTC #Ecommerce #GrowthStrategy