Gypsum AI

The biggest news in B2B marketing last week was LinkedIn's ban on Apollo. If your team relied on scraping contacts and mass outreach, this changes everything. But let’s be real - spray-and-pray emails were already losing effectiveness. The good news? There’s a better way to prospect and sell - one that actually works.?Personalization! The best sales and marketing teams are moving beyond cold emails and making their outreach instantly relevant with: ? AI-Powered Landing Pages – Imagine sending a prospect to a microsite built just for them, highlighting case studies, pain points, and solutions that match their needs. No more generic messaging - each experience adapts dynamically. ? Website Personalization in Real Time – Instead of one-size-fits-all content, your site automatically adjusts based on who’s visiting. Think personalized headlines, tailored CTAs, and content that speaks directly to the prospect’s industry, role, or intent. ? From Cold Outreach to Warm Engagement – The best teams are using LinkedIn engagement + website personalization + tailored landing pages to create a seamless buying journey that feels 1:1 at scale. The future is personalized, dynamic, and built around the visitor. Want to see how website and landing page personalization can transform your pipeline? Let’s talk. ?? #B2BSales #Personalization #Marketing #Outbound #Apollo #LinkedIn

Webflow’s recent study (2025 state of the website report) deeply resonated with us because it highlights the exact challenge we're solving. ? 91% of companies say website drives more revenue than any other channel - yet most websites remain static and impersonal for visitors. ? Marketers spend millions on personalized ads and email segmentation - but send users to the same generic website as everyone else. That’s a massive missed opportunity. Why? Because website personalization is hard! ?? 93% of marketers feel restricted by developers when making website updates. ?? 58% say they’d need to completely overhaul their tech stack to improve personalization. ?? Most teams don’t have the resources to create thousands of personalized landing pages manually. ?? We’re fixing this. Our platform uses AI agents to automatically generate personalized landing pages for every contact or account in your CRM, so you can deliver truly personalized web experiences at scale. Would love to hear from marketers: What’s your biggest challenge with website personalization today? ??