?? Here’s why we believe we have the right conditions to achieving the UK’s goal to protect 30% of land and sea for nature by 2030.
1?? We’re ready to unite ?? – 30x30 is nature’s equivalent of net-zero, a clear, tangible, and, crucially, a near-term target leading to action from Day 1.
2?? Sustainability has matured ?? – New frameworks and best-practices means businesses are moving from offsetting emissions to a contributions model, and bringing the impact they make closer to their customers and staff.
3?? Fresh energy is needed ?? – ESG fatigue is real, curtailing maketting cut-through. 30x30 offers an exciting and reputable way to engage.
4?? The public is ready for hope ?? – Political backsliding is a fertile moment for grassroots-driven movement, just like our first great wave in 2018-2020 when Brexit, Farage and Trump were first ascending.
5?? Defra’s new 30x30 standard is the final missing piece ?? – A credible certification is emerging, making it easier than ever for businesses to support nature. The UK is taking an international lead here, and its impact is not yet felt.
Right now, it is hard to imagine such achieving such a goal. But, we have all the right conditions for something special indeed. ??
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#30x30 #30x30UK #NatureRecovery #Rewilding #Biodiversity #ClimateAction #ESG