International Business Development / A+D Industry Specialist / MADERA / GVP Global Advisor / BelCham / BelWest
NEW PODCAST ALERT!! ?????? I was honored to be asked by Brian Lofrumento, Entrepreneur, Speaker, and Author to join him on his "The Wantrepreneur to Entrepreneur Podcast"! As this was my first time on a podcast, I want to thank Brian for being a great host and making me comfortable from the start and throughout the entire process! We talked about why it is important to focus on specific market segments to allocate resources effectively and narrow down your target audience when expanding internationally. This involves creating detailed client profiles and deciding which markets best align with your product. Adaptation to cultural differences is crucial, and starting with a test market can provide valuable insights before wider expansion. During my feature I gave both BELWEST - Chamber of Commerce and BelCham a shoutout for all their efforts in assisting Belgian companies with their US expansion and vice versa! The book I mention during the podcast is called: Make it in America and is written by Matthew Lee Sawyer. This is a must read for any entrepreneur who wants to start up in the USA and I'm particularly proud to have contributed to one of the chapters in the book. Listen to the episode now: