GumGum

Unlocking brand potential with Optimal Attention? ?? Our latest research reveals how attention drives brand outcomes. The key insight? Not every brand needs the same level of attention. Factors like brand type, creative, and campaign goals all affect how much attention your brand needs to drive outcomes like awareness, recall, and purchase intent. In some cases, just 1.4 seconds of consumer attention can lead to a 10% lift in brand awareness! ?? Our Optimal Attention framework helps brands identify the specific attention time needed for different creatives and campaigns, allowing for real-time measurement to ensure your strategy meets its goals. ??? Learn more in a recent byline in WARC by our Chief Scientist, Dr. John Hawkins: https://bit.ly/4dG6qx7 #marketinginsights #datainsights #gumgum

The GumGum Platform? and the Mindset Graph? harness digital content signals to deliver brand messages that resonate in the right moments. Our three powerful solutions—GumGum Contextual, GumGum Attention, and GumGum Creative—shift the focus from identity-based targeting to meaningful content alignment. For years, advertisers have tracked users across the web, leading to consumer distrust and diminishing effectiveness. It’s time to move away from identifiers and embrace moments that matter. As our CEO, Phil Schraeder, shares: "The Mindset Era allows us to do that—it’s not just a technology; it’s a philosophy.” ?? Ready to transform your advertising strategy? Click the link to learn more about how the Mindset Graph can connect your brand with consumers on a deeper level! ???: https://bit.ly/3A7RzO8

Our Chief Data Officer, Rob Hall, points out in this Digiday article that reaching the right audience has become more challenging in today's fragmented media landscape, and relying on outdated methods can result in wasted advertising budgets and diminished relevance. In the piece, he outlines how: ?? Contextual advertising is a powerful advertising tool, and combined with attention and creative data is even more powerful in meeting consumers in the right mindset and driving brand outcomes. The best part? This data doesn't rely on PII or a consumer's past behavior. ?? Advanced AI-driven technology enables real-time data analysis, helping marketers adapt quickly and optimize ad placements. It also can help uncover contexts and new verticals that further reach and campaign effectiveness. Our Mindset Graph? is perfectly poised to help marketers leverage contextual, attention, and creative data to supercharge their campaigns. Read more here: https://bit.ly/3BERLoF #advertising #marketing #data #ai #contextualadvertising #brandsafety

We're going to #ShopTalkFall in Chicago. ??? It's time to add to cart and join us for the top-line insights to future-proof your retail business. Reach out if you'll be there and want to connect!

We’re thrilled to welcome Jay Patel to the GumGum team! Jay is our new VP of Global Partnerships and he’ll be integral in expanding our market presence, driving long term relationships with global clients, and establishing strategic alliances that align with our vision and goals. We can’t wait to see what we can accomplish with Jay on our team. Please join us in welcoming him to GumGum! ?? #gumgum #newhire

?? Our Mindset Graph? is transforming the way advertisers engage with consumers. By providing real-time insights across our three core product lines (Contextual, Attention, and Creative), the Mindset Graph identifies context, topics, and keywords without using personal data. This empowers brands to engage with audiences at the right moment and in the right mindset. As our CEO Phil Schraeder shared with MediaPost, “Our AI technology decodes content intent, meaning, and emotion to deliver relevant, impactful responses.” Check out more of his conversation ?? https://bit.ly/3Nhe7Pz #mindsetgraph #gumgum #contextualadvertising

We’re excited to introduce our new sports marketing solution that merges the GumGum Platform? with Relo Metrics! This integration enables brands to engage consumers throughout the sports lifecycle. ?? ? ?? ? ?? Here are some key benefits of this joint solution: - Deliver relevant ads and track impact around live events - Connect with fans through pre-game, live, and post-game insights - Gain real-time metrics to optimize sponsorship effectiveness As demand in sports grows, our joint solution offers valuable engagement data and showcases significant media value. Read the press release to learn more: https://lnkd.in/eDisxbf3 #SportsMarketing #DigitalAdvertising #GumGum #ReloMetrics

With Prime Day kicking off, consumers are getting a head start on their holiday shopping, hoping to secure the best deals on the market. ?? To attract these consumers and align your messaging with their interests, check out our new blog post on the top holiday trends of 2024: https://lnkd.in/gjjUyCfk

Our CTO Ken Weiner will be speaking at the CIMM Summit on October 8 at Warner Bros. Discovery’s Corporate Headquarters! Join us for his Research Spotlight on Tuesday, 10/8 at 2:00 PM, where he’ll tackle the intriguing question: Are Custom Ad Units Worth the Buzz? ?? Moderating the conversation will be Tameka Kee from the Coalition for Innovative Media Measurement (CIMM), alongside Ken and Sarah Harms from Roku. They’ll delve into how innovative ad formats, like screensavers and shoppable units, compare to traditional ads. Check out the full agenda here: https://lnkd.in/g6ygJKKm #adtech #innovation #CIMMsummit2024

Join us at the Marketing Leadership Summit by Brand Innovators during Advertising Week New York! On Monday, October 7 at 10am ET, our CEO Phil Schraeder will moderate an exciting Fireside Chat with Andrea Zaretsky, CMO of Morgan Stanley Wealth Management and E*TRADE from Morgan Stanley, and Marianne Malina, North American President of 72andSunny. They’ll be diving into the strategy and creativity behind their latest Super Bowl Campaign. Don’t miss this unique opportunity to hear from top leaders in marketing and advertising! ?????? Check out the full agenda here ?? https://bit.ly/4eoefZn #advertisingweek #gumgum #awny #brandinnovators