GumGum

Tired of being interrupted mid-stream by irrelevant ads? So is your audience. Consumers today expect more from their viewing experience—more relevance, more immersion, and far fewer breaks. That’s why GumGum’s In-Video suite is designed to enhance, not disrupt. ?? Here’s what makes it different: ? Branded messages seamlessly integrate into streaming content ? No more jarring ad breaks or repetitive commercials ? Ads feel native to the moment—contextual, timely, and useful For consumers, this means fewer interruptions and a more fluid, immersive experience. For brands, it means more attention, more relevance, and better results. ?? Think beyond the break. Explore our In-Video suite → https://lnkd.in/gnkCQP_h #Invideo #streaming #Ads #futureofadvertising #consumer #first #ad #techInnovation #gumgum

In a rapidly changing world, walled gardens are becoming an increasingly risky bet for advertisers, says Peter Wallace. ???? In his exclusive piece for The Drum, Pete breaks down why the open web ?? may be the answer for brands looking to stay on the more trustworthy side of the internet: ?? “Brands that want to stay safe, harness illuminating insights, and build genuine connections in the internet’s safer environments will find those things on the open web. And they have all the tools they need to do it,” says Pete. ??? ?? Read Pete’s full insights in The Drum: https://lnkd.in/e3K6KvT3

?? Big things are happening at #POSSIBLE2025, and we’re bringing contextual innovation front and center! ?? Tuesday, April 29th, Mark your calendars because we’ve got TWO must-see sessions packed with insights, real talk, and industry game-changers. ?? Morning Keynote: Contextual Innovation & Engaging Consumers at the Perfect Moment ? 10:00 – 10:30 AM | ?? Lobby Level ? Vision Hall ? Fontaine Ballroom ?? Think of this as your contextual advertising masterclass—with pros from GumGum, OLLY PBC, Expedia Group, and The Hershey Company breaking down how to reach the right audience at the right time. ?? Fireside Chat: Context in Action ? 5:30 – 6:00 PM | ?? GumGum Lounge ? Outdoor Expo Garden ? Lot 600 ?? A no-fluff, deep dive into how media investment is evolving with heavy hitters from GumGum, Digitas North America, and Klick. Expect smart insights, bold takes, and maybe even a few surprises. These are the conversations shaping the future of digital advertising. Are you in? ?? See you at POSSIBLE: https://lnkd.in/eDahU2dB #gumgum #mindsetera #context #matters #POSSIBLE2025

A little over a year ago we opened our NYC & LA farmhouses and what a journey it’s been! ?? These spaces have become hubs of collaboration, innovation, and growth, bringing our teams together to drive the future of advertising forward. A huge thank you to everyone who’s been part of this journey—here’s to even bigger things ahead! ? #anniversary #NYC #LA #growth #innovation #teamwork #milestone #gumgum

Casey Hunt and Shelby Klaess (Parker) are attending Shoptalk in Las Vegas next week! ?? Reach out to Casey and Shelby if you'll be there and want to schedule a meeting to discuss how to leverage mindset, contextual, attention, or creative in your next retail campaigns. ??? We can't wait to see you! #ShopTalk #retail #gumgum

Heading to POSSIBLE this year and curious about the secret to reaching consumers at the perfect moment??? Join GumGum’s CEO, Phil Schraeder, and an all-star lineup of industry leaders as they dive into the power of contextual innovation and connecting with consumers in the moments that matter most. Featuring: ?? Jennifer Peters – Director of DTC, Martech & Digital Compliance, OLLY PBC ?? Angelique Miller – VP, Media Studio, Expedia Group ?? Vinny Rinaldi – VP, Media & Marketing Technology, The Hershey Company If you're at POSSIBLE, this is one session you don’t want to miss! ???: https://lnkd.in/eDahU2dB #POSSIBLE2025 #MindsetEra #contextual #advertising #gumgum

?? Consumers are fed up with identity-based advertising. ?? For years, brands have relied on data-heavy targeting, tracking users across the web to serve personalized ads. But instead of engagement, it’s pushing people away. We surveyed 1,500 consumers across the US and Canada and here’s what they told us: ?? Transparency matters – Nearly 80% want a law requiring full transparency in ad targeting. ?? Over-personalization backfires – 62% feel “unnerved” by ads that know too much. ?? Consumers are fighting back – 38% are using ad blockers to avoid invasive ads. The message is clear: advertisers need to rethink their approach. The future isn’t in tracking—it’s in transparency and respect. Get more insights in our latest blog here: https://lnkd.in/gfhKq7ge

?? Straight from #UKUpfronts: Context is everything! ?? Charlie Davison broke down how full-page analysis takes contextual targeting to the next level: ? Frame-by-frame video analysis + audio transcript scanning for precise understanding ? Surrounding text & keyword analysis to enhance video relevance ? MRC-accredited for industry-leading accuracy With one of the most advanced contextual video solutions in the market, we ensure ads align with content in the moment—without cookies ???? #contextual #advertising #digital #marketing #UKUpfronts #gumgum

Dr. Who celebrated its 60th anniversary with a bang—becoming the most streamed show of the holiday season! ?? By leveraging GumGum’s advanced contextual and attention-based technology, the campaign reached precisely the right audiences in the most relevant digital environments, no cookies needed. ??? ?? Results that speak for themselves: ? 90% Viewability Rate – Ensuring the right eyes were on the content ?? ? 19% Lift in CTR – Exceeding engagement benchmarks ?? ? 36s In-View Time – Capturing and holding audience attention ? This campaign proved that privacy-first, contextual targeting isn’t just the future—it’s delivering results today. ?? Read more ?? : https://bit.ly/3XSOpGC #contextual #advertising #attention #tech #ad #tech #entertainment marketing #PrivacyFirst

Our CMO Kerel Cooper recently moderated an insightful panel on Cultivating Brand Resonance & Lasting Loyalty Through Digital at the #SXSW Brand Innovators Summit. Industry experts shared how brands can go beyond transactions to build genuine connections and lasting loyalty in a digital-first world. Panelists included: ?? Scott Hudler, Whataburger ?? Becky Kimbro, Spurs Sports & Entertainment ?? Meenakshi Nagarajan, Panera Bread ?? Pat O'Toole, Unleashed Brands ?? Key takeaways: ?? Loyalty isn’t just earned—it’s cultivated through authentic engagement ?? Digital tools are key to fostering meaningful brand-consumer relationships ?? Brands that truly connect create emotional bonds, not just purchases A huge thanks to Brand Innovators, the panelists, and attendees for driving the conversation forward! Let’s keep innovating in brand marketing. #BISummit #brandmarketing #customer #engagement #contextual #advertising #gumgum