Gumband

We'll be at SXSW next week from March 6th - 11th. If you're in town, let's link up! Send us a DM and email us at [email protected] and to schedule a time to meet. Some #SXSW highlights we're looking forward to: - Amplify Philly x Keystone House - Fast Company Grill - Inc. Magazine Founders House - "Building Tomorrow's Worlds: How Academia Teaches XR Creation" panel with Erin Reilly from Texas Immersive Institute Any recs of what we should check out while in Austin? Let us know ??

Another reason why I dig Deeplocal: the branding, a.k.a., the 'tude. While branding trends have become stale, flat, and, well, rather corporate over the years, Deeplocal's new brand is this expressive skull dude that I can't get enough of. Sure, this could have been a lowercase "dl" in Montserrat font with a slight blue gradient applied to it (not saying I've ever branded a company that way... but if I did, you might be able to see it in my work history ??), but instead they chose to make their brand a character WITH character. This immediately represents what I feel when I think of them: creative, polished, and slightly rebellious. ?? Can't wait for people to creep on my LinkedIn profile and see this little buddy staring back at them. The world needs more of this. ???? ??: Deeplocal/Colin Miller

Last night I went to my first creative technology meetup, Fireside, where I got to see Bryant Place, a creative technologist and former teammate of mine at Downstream, give a great presentation on content management systems (CMS) and how they can be used to enhance your generative vision. I couldn’t have asked for a better topic for my first meetup and it got me freaking STOKED. Here’s why: I’ve been fortunate enough to work on multiple experiential CMSs over the past five years. Empowering creatives to unlock their vision is precisely what drives me to help build the Gumband platform. To hear an established creative’s perspective on the value of content management was wildly motivating—it was so hard to not start yelling and fist-pumping while Bryant described the true power of the tools we build and use. If you haven’t been to Fireside yet, I’d highly recommend it. The group meets every two months at Goodies Snack Shop in Portland and is looking to grow. Next meetup they’ll be talking about Comfy UI and other AI-related topics—I won’t be missing it. Ping me or comment below if you have any questions. Their Instagram page is here: https://lnkd.in/gqB5fp-M Here’s to growing the industry and making Portland a hub for creative technology. ??

???The Future of Experiential Measurement??? It's more crucial than ever to talk about the real impact and influence of experiences in the real world. The $70B experiential marketing sector is forecasted to surpass $100B by 2030. Brands are investing billions into built environments to connect with customers at retail stores, conferences, concerts, and more. That's why in 2025, we predict that a key component of experiential measurement for brands and retailers will be focused on generating a higher Return on Experience (ROX). ???Why does ROX matter? 1. Emotional Connection:?Great experiences don’t just drive short-term engagement; they create lasting emotional bonds that can translate into loyalty, brand love and increased revenue. 2. Behavioral Insight:?By measuring how people interact in physical spaces, we uncover deeper insights into what truly resonates and gain a better understanding about user behavior. 3. Data-Driven Decisions:?Integrating spatial intelligence into spaces enables brands to optimize the experience to drive higher engagement, improve user journeys, and increase consumer satisfaction. As we explore new ways to measure, manage and control impactful experiences, brands can transform their spaces into measurable assets to help them value their experiences and generate a higher ROX. ??? What’s your take on measuring and leveraging ROX to create more effective and meaningful experiences this year? #ROX #ExperientialMarketing #BrandExperience #CustomerEngagement #MarketingInnovation

Gumband's heading to SXSW next month ?? We'll be in Austin from March 6th - 10th, let's link up. Send a DM or email us at [email protected] and we can share more about how you can capture digital analytics for your experiential spaces to boost your Return on Experience. #sxsw #sxsw2025

And that’s a wrap for #NRF2025! Thanks to the National Retail Federation and Tusk Strategies teams and attendees for making our first appearance in the Innovators Showcase so memorable. We’re looking forward to ongoing conversations with retailers and brands about the future of retail and bringing experiential measurement to their stores, flagships, and mobile activations. Send us a DM or email [email protected] for a customized demo. We’ve got more in the pipeline this year, stay tuned because we’re just getting started! ? #futureofretail #retail #tech #innovation #experientialmarketing #creativity? #brandmarketing #brandexperience

Thanks for featuring us as a Retail-Focused Tech Company to Watch at #NRF2025. Come visit us at Booth #8128 in the Innovators Showcase! GUMBAND: Unique physical retail fixtures can generate buzz and create a “wow”factor that instantly engages shoppers. However, these displays are costly to install, difficult to maintain, and lack measurement: While much of retail will be experiential in the future, these experiences will be unlikely to thrive without better ways to monitor and measure their effectiveness. Gumband enables retailers to digitally enable, monitor, and measure in-store selling displays and fixtures. Gumband is live at flagship retail locations, such as the Google Store in New York.?

It's Day 1 at the National Retail Federation Retail's Big Show. Come visit us in the Innovators Showcase on Level 4 at Booth #8128 to learn more about how we're powering the future of experiential marketing. Plus, we have our camera-free presence sensor on-site! Retailers and brands use our our award-winning software and hardware to capture real-time, data-driven insights to generate a higher Return on Experience for their chains, flagships, headquarters, and pop-ups. Our products make it easy for retail teams to measure, control, and monitor environments using one unified cloud-based platform. With real-time, actionable insights captured by our AI-optimized models, retailers can adapt their experiences to drive higher engagement, improve user journeys, and increase consumer satisfaction. If you're not able to swing by, you can book a demo with us directly by emailing [email protected]. #nrf #nrf2025 #experientialmarketing #brandexperience #innovation #futureofretail #retail

We just wrapped up #CES2025 in Las Vegas and here are some of our insights and takeaways from the event ?? ? This year felt very robot-centric, with a push toward autonomy and automation for healthcare and house chores (cleaning, lawn care, pool maintenance). ? Still feeling early for the adoption of humanoid robots, but they are likely the next wave (2-3 years), so expect to start seeing robots EVERYWHERE. ? We encountered a lot of demo-forward experiences — with a focus on interactions — but measurement felt completely antiquated. In fact, we even saw people with clickers next to robots performing complex tasks - what a contrast! ? Experiences were flashy but didn’t feel dynamic or personalized, and they weren’t contextually-wired or programmed to change based on their own surroundings. Overall though, we still saw some great innovations and excited to see what's coming this year. If you attended CES this year, we'd love to hear your biggest takeaways and which trends you're predicting to take off next. #CES #CES2025 #Innovation #FutureOfExperience #experientialmarketing #experientialevents

As we wrap up an incredible week at CES in Las Vegas, I’m feeling grateful for the Gumband team and super optimistic about the future—not only as it relates to technology and innovation, but also as it relates to the world of in-person experiences. Gumband exists at the intersection of these things, as a single pane of glass between the digital and built worlds. Our platform gives brands the ability to gather insights and measure Return on Experience (ROX) in new and powerful ways—and it's never been more relevant. From advancements in robotics and AI-driven personalization to immersive AR/VR environments, the future is about making every interaction count. Here are a few of my observations: 1?? The In-Person Renaissance: Even in a digital-first world, the power of physical, face-to-face connections is undeniable. Immersive experiences fuel engagement and the challenge for brands now is to design environments that merge real-time interactivity with lasting emotional resonance. 2?? Data is King—but Context is Queen: There is a lot that brands can learn about their audiences from the experiences that dot the aisles of events like CES, but only if they know what to look for and what data to gather. We talked with many brands this past week who had multi-million dollar booths and product displays with no meaningful way of measuring success or understanding the impact of their event investment. In a sea of futuristic robots performing complex tasks poised to shower our lives with automation, most brands were gathering engagement data using manual people count clickers and giving out hats. We created Gumband as an elegant toolset for creating experiential intelligence and proving ROX. 3?? Robots are taking over the world: There will soon be robots everywhere, all the time, so I hope you like robots. If you attended #CES this year, I’d love to hear your biggest takeaways—or drop a note if you’re curious about how Gumband can help your brand make the most of every moment. Now, onto New York, where we'll be showcasing our platform at #NRF. (Thanks to the National Retail Federation team for including us in this year's Innovator's Showcase.) Stop by and say hi if you're in town! Here’s to the year ahead and to making bold moves! ?? #CES #CES2025 #Innovation #FutureOfExperience #Gumband #NRF #NRF2025