Guideline

?? U.S. Ad Spend Spotlight: Retail Media ?? Retail Media continued growth in H1 2024, maintaining upward trajectory from the past two years. ?? Ad Net/Exchange, Social, and Search, the three largest Digital Media Subtypes, all increased by double digits following last year’s single-digit growth. ?? Digital Video Sites decreased for the second consecutive year in H1 2024. ?? Nearly all Product Category Groups divested from the sector, as Digital Video shifts to programmatic non-native video sites like Social and Print. What does the rest of 2024 have in store? Stick with Guideline to be the first to find out. https://hubs.la/Q02QvBHD0 #MediaIntelligence #DigitalMedia #GuidelineData #DigitalAdSpend #AdSpendSpotlight #H12024

When exactly did Digital start outperforming Traditional media channels in the US market? ??????? This short seven-year span shows a dramatic flip in the media mix: Traditional held most of the split back in 2017, but the tables have turned as of H1 2024. Will Digital continue to push Traditional channels out of the mix? Stick with Guideline Data for the most accurate and timely insights regarding ad spend trends: https://hubs.la/Q02QvjGc0 #GuidelineData #AllMediaMarketBriefUS #DigitalMedia #TraditionalMedia #MediaIntelligence #MediaMix

?? U.S. Ad Spend Trend (First Half 2024) Digital media surged 17 percent YoY in H1 2024, accelerating from a 4 percent YoY increase in H1 2023. In contrast, traditional media declined by single digits for the second consecutive year. Heading into Q4 it will be critical for advertisers to understand where digital dollars are going. https://hubs.la/Q02Qvn7K0 #AllMediaMarketBrief #GuidelineData #AdSpendTrends #DigitalVsTraditionalMedia #AdSpendUS

According to Guideline Data’s latest U.S. All Media Market Brief for H1 2024, Online Video (OLV) increased by double digits YoY, reaching historical highs. To what can we attribute this growth? Aided by user-generated video inventory on social platforms, OLV continued the uptick in momentum for the fourth consecutive year, further expanding dominance in H1 2024. What else is in store for OLV in 2024—and is your media plan ready? ????? Stick with Guideline to maximize your media strategy with unbeatable insights and our state-of-the-art planning platform: https://hubs.la/Q02Nth6Y0 #MediaPlanning #GuidelinePlanning #AllMediaMarketBrief #MediaIntelligence #UGC #UserGeneratedVideo #OLV

Which Product Category Groups are you considering investing in as part of your media plan for the second half of 2024? Some of the insights from our H1 2024 All Media Market Brief (U.S.) may surprise you ... ?? For example, Pharmaceuticals overtook Technology as the second-largest group in H1 2023 and maintained the position with a 5 percent YoY increase in H1 2024, while Technology investment remained flat. ?? Moreover, Pharmaceuticals, Automotive, and Restaurants rose for three consecutive years. ?? Meanwhile, Financial Services, Retail, and Wellness rebounded from declines in H1 2023. Entertainment and Media declined in back-to-back years, driven by Linear TV reductions. Do any of these trends affect your media strategy for the remainder of the year? Join forces with Guideline to access all the media intelligence you need to make the most informed decisions: https://hubs.la/Q02Nt6p40 #MediaStrategy #MediaPlanning #MediaIntelligence #AdSpendTrendsUS

Could we be witnessing the death of Traditional advertising? ?? Guideline Data’s latest All Media Market Brief (U.S.) suggests investments in Digital channels show no sign of slowing down ... ?? All Digital channels amplified by double digits in H1 2024, with Search rising at the fastest rate and Digital Video attracting the largest influx of incremental ad dollars. Meanwhile, all Traditional channels decreased for the second consecutive year (excluding OOH with a slight increase.) How else can we use H1 2024’s data to plan better for H2? Get with Guideline to find out: https://hubs.la/Q02Ntgyz0 #GuidelinePlanning #MediaInvestment #MediaStrategy #DigitalMedia #TraditionalMedia #AdvertisingInvestment

Could we be witnessing the death of Traditional advertising? ?? Guideline Data’s latest All Media Market Brief (U.S.) suggests investments in Digital channels show no sign of slowing down ... ?? All Digital channels amplified by double digits in H1 2024, with Search rising at the fastest rate and Digital Video attracting the largest influx of incremental ad dollars. Meanwhile, all Traditional channels decreased for the second consecutive year (excluding OOH with a slight increase.) How else can we use H1 2024’s data to plan better for H2? Get with Guideline to find out: https://hubs.la/Q02Ntgyz0 #GuidelinePlanning #MediaInvestment #MediaStrategy #DigitalMedia #TraditionalMedia #AdvertisingInvestment

Which Product Category Groups are you considering investing in as part of your media plan for the second half of 2024? Some of the insights from our H1 2024 All Media Market Brief (U.S.) may surprise you ... ?? For example, Pharmaceuticals overtook Technology as the second-largest group in H1 2023 and maintained the position with a 5 percent YoY increase in H1 2024, while Technology investment remained flat. ?? Moreover, Pharmaceuticals, Automotive, and Restaurants rose for three consecutive years. ?? Meanwhile, Financial Services, Retail, and Wellness rebounded from declines in H1 2023. Entertainment and Media declined in back-to-back years, driven by Linear TV reductions. Do any of these trends affect your media strategy for the remainder of the year? Join forces with Guideline to access all the media intelligence you need to make the most informed decisions: https://hubs.la/Q02Nt6p40 #MediaStrategy #MediaPlanning #MediaIntelligence #AdSpendTrendsUS

DYK? Eighty-five percent of brand and agency marketers use Excel or Google Sheets to manage media planning. ?? If you’re one of them, you probably spend a whole lot of time switching between spreadsheets and searching through systems looking for the media intelligence you need to develop an effective media plan. Our mission here at Guideline is to synchronize media planning and performance with one easy-to-use tool. That’s right—everything you need to plan, inform and optimize billions in advertising investments is available in one convenient platform. ?? Just imagine how much time you could save with the power of precision data: https://hubs.la/Q02H9JvG0 #MediaIntelligence #GuidelineData #MediaPlanning

The Olympics are certainly at play here, and that's only with five days of July games. Excluding Olympic programming, the Guideline Pool still shows +8% YoY growth across the market, and +15% growth in Digital spend alone. August should be interesting ??