Guideline

Big news in the media landscape! The Wall Street Journal is reporting on NBC's strategic attempt to secure Thanksgiving Parade broadcast rights. At Guideline, we’re proud to contribute valuable insights that support industry leaders in making informed choices. Stay tuned as we continue to drive the conversation forward, and read more from WSJ on where eyes are headed after the parade. (Hint: ??) #MediaInsights #Broadcasting #Guideline https://lnkd.in/gmC6Ufh9

Some great insights from Alberto Leyes. The power of live sports is undisputed. “Thanksgiving weekend highlights the unmatched value of sports in video advertising,” Guideline Head of Product Strategy Alberto Leyes said. “With the NFL driving nearly 70% of national TV, advertisers see this holiday as a prime opportunity for massive reach and engagement despite double-digit growth in unit rates. From record NFL audiences to rising demand for college football, sports remain the go-to choice for connecting with viewers at scale.”

Guideline China NEW: Introducing Guideline's first multi-language data option with the launch of #Mandarin language detail in our Chinese #adspend database. Contact Doug Pearce in Shanghai for more detail on our Chinese market insights. #digitalmarketing #innovation Standard Media Index

What does the growth of the US Financial Services category in 2024 mean for your ad agency in the months to come? ?? The fact that Financial Services grew by 8 percent YoY in H1 2024 suggests a potential shift in how advertisers are allocating their budgets. This could indicate an opportunity to divert some of your clients' media budgets into this growing category. Agencies like yours can also use Guideline insights to better forecast media consumption patterns, adjust budget allocations, and develop more effective media strategies for their clients in the Financial Services space. Download the full report for additional media intelligence to drive your investment decisions: https://hubs.ly/Q02XPhf30 #GuidelinePlanning #GuidelineInsights #FinancialServices #FinancialServicesAdSpend

With the Olympics having been traded programmatically for the first time this year, media buyers and sellers need to have reliable access to the intelligence they need to power informed advertising efforts across the programmatic marketplace. ???? With new Guideline Programmatic Pricing data, accessing and leveraging that crucial media intelligence is easier than ever before ... https://hubs.la/Q02X113h0 #GuidelineData #GuidelineProgrammaticPricing #RetailMedia #ProgrammaticSpend #AdSpendIntelligence

As the landscape of #audio advertising evolves, Guideline data underscores the growing trend of advertisers embracing #programmatic strategies. ?? Programmatic spending on Spotify has increased by nearly 58% year-over-year, compared to just 4% for direct buys. Get with Guideline for the most accurate insights to navigate the complexities of media buying today. https://lnkd.in/dqcQh26E

The premium programmatic advertising market saw a reported 47% growth YoY through August 2024, according to a recent Guideline report, with a projected share of 50% by year’s end. Read more in my latest Tips For Profitable Publishing newsletter. #programmatic #premiumprogrammatic #programmaticads #premiumprogrammaticadvertising #programmaticsoftware #programmaticadvertisingsoftware #publishing #publishingindustry #digitalpublishing #mediapublishing #AIsoftware #AImarketingsoftware #digitalmarketing #digitalmediamanager #digitalmediamanagement #MarketingManager #MagazineManager #TipsForProfitablePublishing

?? This Month’s Category Spotlight: Financial Services U.S. Ad Spend ?? Recent Guideline data shows that Financial Services ad expenditures rose 8 percent YoY in the first half of 2024, recovering from the double-digit decline seen in H1 2023. All three Product Categories (Insurance, Banking & Investments, and Credit Cards) amplified ad spend in H1 2024, led by Insurance with 44 percent of the total investment. How are you performing against your industry category this year? ?? Find out with Guideline. https://hubs.la/Q02X17dx0 #GuidelineData #FinancialServices #AdSpendTrends2024 #advertising

?? U.S. Ad Spend Trends: Financial Services The chart below depicts the changes in percent share of investment for each Financial Services product category. Key takeaways: ?? Insurance continued as the dominant sector within Financial Services for the third consecutive year with an 11 percent increase in H1 2024, rebounding from a double-digit decline in H1 2023. ?? Despite a comparatively small share in Financial Services, Credit Cards ad spend surged by double digits for three consecutive years, reaching H1 high in 2024. ?? Banking & Investments returned to growth with a slight YoY lift in H1 2024, recovering from a 17 percent YoY decline. For additional insights into current advertising trends, future shifts, and industry benchmarks, turn to Guideline: https://hubs.la/Q02XPrxx0 #GuidelineData #FinancialServices #AdSpendTrends #insurance #BankingAndInvesting #CreditCards #GuidelineInsights

According to Media Post, the U.S. and China are the world's two dominant advertising markets. But what’s the best way to keep tabs on ad spend trends occurring on the other side of the world? Get with Guideline. As of September 2024, Guideline now delivers the first view of product category spend across the Chinese Mainland media market, giving global advertisers, media owners, and advertising platforms exclusive access to an accurate, single-sourced view of media and product category demand. Learn more about Guideline Spend in China: https://hubs.la/Q02X0_MW0 #GuidelineData #GuidelineSpend #ChineseMediaMarket #GlobalAdvertisingSpend #PRNewswire