GT's Living Foods

Kombucha isn’t just a drink—it’s a?movement.?? Circana's?data reveals that #Kombucha drinkers are high-energy, socially connected, and making?bold lifestyle choices. They aren’t just sipping for health; they’re?driving trends?in fitness, tech, and sustainability. Join Circana & BFY Media for an exclusive look at #BehindTheWrapper with GT's Living Foods where we delve into the consumer behaviors shaping Kombucha culture. ??: https://bit.ly/3QMm6WC ?? What This Means for Brands:?Understand your audience. If you’re marketing to this?crowd, it’s all about?premium experiences, social credibility, and aligning with their values. Speak their language, and they’ll listen. ? Interested in having your #CPG brand featured on a future episode of ‘Behind The Wrapper’? Let us know: https://bit.ly/3QMm6WC

GT’s Kombucha Brand Identity - Ten years in the making. Every day, I ask myself:?What will surprise me today??Big little moments emerge when you seek them. And last week, I had an incredible one. I’ll try to keep this short—but I doubt I can. Back in 2014, I had the privilege of working with?GT’s Living Foods, a company founded by?GT Dave, as they looked to refresh their brand identity. Those who know me understand my passion for?brand identity—logos specifically. Logos fascinate me because our brains process visuals?60,000 times faster?than words. In a split second, a great logo can convey a brand’s entire essence. At the time, GT’s brand had been designed years earlier at the firm where I worked (Hornall Anderson). While it had served them well, it no longer reflected the company’s evolution. GT’s products—mainly kombucha then—are all about?living foods?and their synergetic health benefits. But their logo—a gold, typography-driven mark with a circular frame and fleur-de-lis garland—didn’t capture the brand’s holistic mission. So, the exploration began. I was deeply involved in the design concepts, particularly the?logo. As I pulled together mood boards and sketches, an idea struck me. GT’s brand needed to feel?alive, human, and centered in wellness. Then I saw it—in an image of a meditating Buddha. The pose, the posture… and suddenly, I saw how?GT’s initials could form a meditative figure. Sketch by sketch, it came to life—a flowing ligature, an iconic, emotive mark. It was?perfect… or so I thought. We presented the concept along with other variations. To my disappointment, the client chose a more familiar, letterform evolution. Fast forward?to 2025—a former colleague reached out:?"Hey, did you see the new GT’s logo? I think it’s the one you designed years ago." I hadn’t. But when I looked—there it was.?My creation. Over the years, I’ve stayed in touch with GT Dave, always admiring his entrepreneurial vision. So, I reached out to congratulate him on the update. His response??Patience and vision. "I thought it was brilliant at the time,"?he said.?"Just a little too soon for us. Now, we’re ready." Moral of the story:?Never give up on your ideas. Believe in others. Trust in the serendipity of timing. The best ideas are always worth waiting for. Or, as GT Dave says in every closing correspondence:?Be well.

GT’s Kombucha Brand Identity - Ten years in the making. Every day, I ask myself:?What will surprise me today??Big little moments emerge when you seek them. And last week, I had an incredible one. I’ll try to keep this short—but I doubt I can. Back in 2014, I had the privilege of working with?GT’s Living Foods, a company founded by?GT Dave, as they looked to refresh their brand identity. Those who know me understand my passion for?brand identity—logos specifically. Logos fascinate me because our brains process visuals?60,000 times faster?than words. In a split second, a great logo can convey a brand’s entire essence. At the time, GT’s brand had been designed years earlier at the firm where I worked (Hornall Anderson). While it had served them well, it no longer reflected the company’s evolution. GT’s products—mainly kombucha then—are all about?living foods?and their synergetic health benefits. But their logo—a gold, typography-driven mark with a circular frame and fleur-de-lis garland—didn’t capture the brand’s holistic mission. So, the exploration began. I was deeply involved in the design concepts, particularly the?logo. As I pulled together mood boards and sketches, an idea struck me. GT’s brand needed to feel?alive, human, and centered in wellness. Then I saw it—in an image of a meditating Buddha. The pose, the posture… and suddenly, I saw how?GT’s initials could form a meditative figure. Sketch by sketch, it came to life—a flowing ligature, an iconic, emotive mark. It was?perfect… or so I thought. We presented the concept along with other variations. To my disappointment, the client chose a more familiar, letterform evolution. Fast forward?to 2025—a former colleague reached out:?"Hey, did you see the new GT’s logo? I think it’s the one you designed years ago." I hadn’t. But when I looked—there it was.?My creation. Over the years, I’ve stayed in touch with GT Dave, always admiring his entrepreneurial vision. So, I reached out to congratulate him on the update. His response??Patience and vision. "I thought it was brilliant at the time,"?he said.?"Just a little too soon for us. Now, we’re ready." Moral of the story:?Never give up on your ideas. Believe in others. Trust in the serendipity of timing. The best ideas are always worth waiting for. Or, as GT Dave says in every closing correspondence:?Be well.

Kombucha isn’t just a drink—it’s a?movement.?? Circana's?data reveals that #Kombucha drinkers are high-energy, socially connected, and making?bold lifestyle choices. They aren’t just sipping for health; they’re?driving trends?in fitness, tech, and sustainability. Join Circana & BFY Media for an exclusive look at #BehindTheWrapper with GT's Living Foods where we delve into the consumer behaviors shaping Kombucha culture. ??: https://bit.ly/3QMm6WC ?? What This Means for Brands:?Understand your audience. If you’re marketing to this?crowd, it’s all about?premium experiences, social credibility, and aligning with their values. Speak their language, and they’ll listen. ? Interested in having your #CPG brand featured on a future episode of ‘Behind The Wrapper’? Let us know: https://bit.ly/3QMm6WC

30 years ago, GT’s Living Foods was born from a mother’s strength, passion, and love—and today, her spirit lives on in everything we do. This video was recorded just two weeks before her passing, a testament to her unwavering positivity and optimism even in the most difficult moments. Her final words remind us that “love is all we need and with love we will always find each other”.??

For three decades, we’ve led a movement—one rooted in the belief that real, living foods have the power to nourish, heal, and transform lives. Now, as we celebrate 30 years, we’re taking the next step in our journey: welcoming Jon Clancy as our first-ever President to help bring the power of living foods to even more people. A long-time champion of natural, perishable foods, Jon joins us with nearly 20 years of expertise in bringing fresh, whole ingredients to scale -- making him the perfect fit to continue our journey in handcrafting living, raw foods that are authentically fermented for days, refrigerated and perishable, and never pasteurized or filled with synthetic additives ?? Want to get to know Jon more? Check out a few fun facts below and drop a friendly “hello!” in our comments to give Jon a warm welcome! ???? Jon is a proud U.S. Army Veteran.?? ?????? Jon is a proud #GirlDad too.?? ?? Jon is a Capricorn, we love Earth signs!? ?? Jon is from California, just like us!?

As we celebrate 30 years of authentic kombucha fermentation and innovation, we’re committed to educating our community on what real, living, raw kombucha is – from our new “The Real Kombucha" wordmark on every SYNERGY Kombucha bottle to partnering with Registered Dietitians to help people understand the difference between real, living foods and processed imitations. ? We teamed up with Well+Good and Registered Dietitian Lauren Manaker MS, RDN, LD, CLEC to breakdown the history and many health benefits of kombucha, as well as the qualities to look for when purchasing kombucha. Learn more here:?https://lnkd.in/g7hdNcqY ?

30 years of SYNERGY, let’s celebrate together???? ? For three decades, we’ve been on this journey of transformation, connection, and sharing the magic of kombucha?and living foods. Now, we’re gathering to honor this milestone with the community that made it all possible—you. ? Join us for an?evening at #ExpoWest, featuring a special thank you from GT Dave, hors d'oeuvres, signature cocktails & mocktails, live music by Nombe,?giveaways?and moments to remember. ? Spots are limited! Head on over to https://lnkd.in/ed-fMsyz to learn more. We can’t wait to celebrate with you.??? #SynergyKombucha #30YearsOfGTs

30 Years of SYNERGY: Honoring Our Roots with Wildflower ?? From a homemade brew in a family kitchen to the best-selling kombucha in the world, SYNERGY has spent 30 years staying true to what makes kombucha real—raw, living, and authentically fermented. To mark this milestone, we’re introducing Wildflower, a limited-edition flavor infused with adaptogenic herbs and botanicals to uplift mood and well-being. And with our "The Real Kombucha" wordmark, you can always trust you’re drinking kombucha as it was meant to be. ?? Celebrate with us! Grab a bottle of SYNERGY this month and toast to 30 years of real, living foods! #SYNERGYKombucha #WildflowerFlavor #TheRealKombucha

30 years ago, our story began with one—a single culture, a single act of love, a single mission to share something real. What started as one became a movement. A ritual. A global community rooted in transformation and connection. Because this was never just about kombucha—it’s about all of us. Those who seek, who heal, who grow, who believe in something bigger. But this journey wouldn’t be possible without the hearts and hands behind every bottle—our dedicated employees, past and present, who pour their passion into every step of the process. To our team, your commitment and care are the soul of this company. Thank you for making this mission a reality every single day. ?? Join us in raising a toast to 30 years of real, living kombucha. And to the people who make it all possible. #GTsLivingFoods #30YearsOfRealKombucha #Gratitude