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AI promises efficiency, but every task it automates — cold calling, follow-ups, note-taking — outsources opportunities to build essential sales skills. These “skill byproducts” are what make great sellers: grit from cold calls, empathy from manual follow-ups, synthesis from taking notes. Without a deliberate strategy, these skills can atrophy. Here’s how to counteract it: 1???Map skills to activities:?Identify which tasks build resilience, listening, or pattern recognition. 2???Create “Skill Gyms”:?Use role-playing, manual exercises, and reflection to train key skills. 3???Hold teams accountable:?Track manual outreach and ensure skill-building activities are part of your process. 4???Balance tech with growth:?Let AI enhance your team, not replace their development. As Peter Kazanjy says: "We don’t chop wood anymore for physical strength; we go to the gym. The same applies to cognitive skills in sales — we need to deliberately train them." More details on the hidden costs of efficiency and how to counteract them in The GTM Newsletter: https://lnkd.in/gW2qUJeh

"If you learn something from every failure, you can take a win from something that initially seems like a loss." It's ok to fail. Nealesh Patel Patel shared that he has more failures than successes. But that hasn't held him back. Why? Because he learns from those failures. And what he's learned from failures has led to massive opportunities and growth, such as the story he shares in this clip about responding to customer feedback at Crunchbase. Because of what he learned from what seemed like cutting criticisms, Crunchbase is now improving their product in a more intelligent, intentional manner. Learn more from Neal Patel on The GTM Podcast. #productmanagement #customerfeedback #innovation #success #failure

What are the best sales podcasts you are listening to? I am a regular listener to: The GTM Podcast Conversations with women in sales Nearbound Revenue Enablement Society Sales Talk for CEOs Revenue Builders Which podcasts are giving you most value with a GTM focus right now?

Phil Hernandez?is the VP of Sales Services at TaskUs. He has spent the past 20 years skillfully building and transforming numerous Go-To-Market (GTM) teams. He possesses an unwavering commitment to mastering sales systems and demonstrates expertise in orchestrating organizational change aimed at cultivating high-performance revenue teams. His diverse industry background ranges from Tech/SaaS, Big Data, Adtech/Media, and CPG. He has implemented best practices in Startup, Scale Up, Public, and Private Equity operating environments as well as driving many transformational initiatives. As a revenue architecture expert, Phil specializes in operationalizing best practices and implementing scalable, data-driven solutions to elevate customer satisfaction throughout their buyer’s journey. Full episode in GTM 122 on The GTM Podcast.

Building a following on LinkedIn is great, but remember, you're building on rented land. To truly own your audience, consider systemizing: 1?? Create something of value that can be the cornerstone to your marketing content (e.g. newsletter). 2?? Share it with people that would enjoy the content, guiding your LinkedIn audience to your own platform(s). Samantha McKenna shared this two-step playbook in a social media session for GTMfund founders. Full session can be found on the GTMnow YouTube channel. If focusing on growth through LinkedIn is of interest, Samantha McKenna is your person! (she is amazing)

Here’s my hot take on why I think marketing works and fails in the B2B space. Intention. It’s a powerful word. Bad Intention: You view outreach as a series of transactions to achieve an outcome, like booking a meeting. Good Intention: You stop treating your outreach as transactions. Our marketing started generating metrics the business cares about when we changed our intention. Start creating good intentions. And you’ll be surprised what happens.

New episode ???? Tune in to episode GTM 122 of The GTM Podcast to get insight directly from Phil Hernandez on: - Phil's framework for evaluating go-to-market success: People, Process, Platforms, and Performance. - Balancing strategic planning with day-to-day sales execution. - Tactics for breaking down silos between marketing, sales, and customer success. - Designing effective sales compensation plans. - Time-blocking strategies for sales leaders. - The importance of focusing on micro-wins rather than silver bullets. + more Available wherever you get your podcasts, including the links in the comments??

Love this take by Scott Barker and Sophie Buonassisi on the byproduct of AI on sales skills.

Sales Enablement is evolving. Join industry experts as they redefine what sales enablement means and share insights on building and scaling successful enablement programs - what is working, and what is not. During this event, Jacob Fleisher, ??Lisa Kelly, and Ryan L. Ball will cover: ?? Tactical takeaways:?Actionable strategies that are and have worked well, that you can also implement. ?? Redefining enablement:?What does it mean now and what does it achieve. How to turn talent into success, create holistic support, incorporate AI, and identify leading indicators to stay ahead. ?? Where does enablement belong? Learn about the ongoing debate and why successful enablement might look different across teams and structures. + more. Register through the link in the comments to either attend live or receive the exclusive recording to watch on demand ?? #salesenablement #saas

Looking for an edge in navigating customer feedback, innovation, and career growth?? ?? Our CRO, Nealesh Patel, reveals all in the latest GTMnow Podcast (episode 121). In this episode, discover: ?? The art of listening to customers without simply saying 'yes' to everything ?? How Crunchbase embraced AI breakthroughs like ChatGPT to stay ahead ?? Bold career lessons on taking risks and achieving growth Tune in now – your future self will thank you! ?? https://lnkd.in/g_E9nj7A