GTMnow

New episode ???? Tune in to episode GTM 116 of The GTM Podcast to get insight directly from Eli Schwartz on: - The product-led SEO framework Eli used to drive SurveyMonkey from 0 to $100M+ in revenue. - Why the old model of churning out SEO content is dead and how AI is disrupting the space. - Eli's journey from getting rejected at top tech companies to becoming a thriving consultant. - The power of deeply understanding your target user and building products for their needs. - Actionable advice for making the transition from operator to successful consultant. + more Available wherever you get your podcasts, including the links in the comments??

Apollo's secret sauce is Product-Led Growth (PLG). PLG enables swift customer onboarding, delivering value quickly, and creating upsell opportunities, whether for additional functionality or expanding across teams. By analyzing their install base, Apollo's team can identify prime candidates for growth and ensure human resources are leveraged where they add the most value. Transitioning from PLG to Product-Led Sales (PLS) is a powerful strategy Apollo has committed to and has found success with. Check out the full conversation with Leandra Fishman on GTM 111 wherever you enjoy podcasts. #salesleadership #productledgrowth #sales

A transformational leader who specializes in data driven GTM,?Allison Metcalfe?has had a non-traditional path to the C Suite – starting in Account Management, and being a leader in the evolution of Customer Success, Allison has held a variety of leadership roles across sales and operations in some of Silicon Valley’s most successful companies including Jigsaw (acquired by Salesforce), Demandbase, Quotient (NYSE: QUOT) and Liveramp (NYSE: RAMP), which went from $30M to $500M in revenue and IPO under her tenure. Full episode in GTM 115 on The GTM Podcast ??

New episode ???? Tune in to episode GTM 115 of The GTM Podcast to get insight directly from Allison Metcalfe on: - Allison's non-traditional journey from customer success to CRO. - The importance of building a strong post-sales function early on. - Balancing product-led growth with an enterprise sales motion. - The qualities that make an effective modern CRO. - Leveraging customer stories as a powerful growth lever. - Lessons learned from LiveRamp's explosive growth and acquisition by Acxiom. + more Available wherever you get your podcasts, including the links in the comments??

Is Adam Robinson one of the most powerful people in the world? ?? Has he built so much trust that he can sell anyone anything? ?? Or is he just another self-inflated LinkedIn lunatic? ?? ????♂?????♀????? on the latest GTMnow podcast: Audience-First GTM, Fueling Startup Growth via LinkedIn with Adam Robinson https://lnkd.in/gBhwEed3

Marketing is treated much like a product team by Austin Hay and the Clarify team. They prioritize a few high-impact bets over numerous small ones. Small bets can move the needle but are rarely transformative, while a few strategic, bold moves can drive significant change. Focus on impact. It's better to excel at a few things than to spread yourself thin across many and dilute impact. As a marketer, putting on a product team hat can help with this mindset. Full conversation on The GTM Podcast with Scott Barker - episode GTM 112. ??

How to move from one-size-fits-all ABM to a dynamic, cross-functional GTM strategy that targets your best-fit accounts ?? ?? It’s no longer just account-based ??????????????????, confined to a single department. Today, it’s an ??????????????-?????????? ????-????-???????????? ???????????????? - a cross-functional approach that unites the entire GTM team. ?? This shift represents a fundamental evolution in how we think about account engagement - one that breaks down silos and aligns marketing, sales, and customer success around a unified goal. The biggest hurdle in making this pivot? The outdated “pyramid-shaped” ABM deployment model that most account-based strategies are still built on. Originally rolled out in 2016, this model hasn’t kept pace with the rapid evolution of go-to-market innovation. Despite being outdated, it’s still widely used - leaving many teams stuck in the past while the market moves forward. ?? The Modern Account-Based GTM Pyramid We partnered with ForgeX and Demandbase to redefine effective account-based strategies with a modernized GTM pyramid. Here’s how it works: 1?? Enterprise ABM: Focuses on high-value, strategic accounts with personalized engagement. These top-tier targets need deep collaboration between ABM practitioners and AEs, especially in expansion scenarios, ensuring high-touch efforts drive impact. 2?? Growth ABM: Acts as a scalable foundation, engaging a broader set of accounts through targeted efforts. SDRs play a key role in generating pipeline and engaging accounts at scale, covering from 50 to thousands of accounts. ?? Running both models together -- Integrated strategy: Enterprise ABM accounts are pulled from the top tiers of Growth ABM (Tier 1 and 2). If an account no longer fits Enterprise ABM, it seamlessly moves back to Growth ABM, ensuring resources are used effectively. -- Holistic GTM: This dual approach enables a comprehensive GTM strategy, balancing scale with precision for a unified, adaptable account-based approach. Check out full details on the modernized GTM pyramid: https://lnkd.in/gW4hZ3BC -- Every week, GTMnow publishes The GTM Newsletter, read by over 52,000 revenue professionals to stay up-to-date on go-to-market and scale their companies and careers. GTMnow is the media brand of GTMfund - sharing go-to-market advice from the top 1% of revenue operators, news, and our viewpoints from working with hundreds of portfolio companies.

Adam Robinson?is the Founder/CEO of Retention.com and RB2B. Adam bootstrapped Retention.com to $22m ARR in 4 years by helping ecommerce stores identify their anonymous website visitors and send them triggered emails. He launched RB2B in March of 2024 to help SaaS companies identify anonymous website visitors and see their LinkedIn profiles in Slack for free! Adam lives in Austin, TX with his wife Helen and daughter Emma. Full episode in GTM 114 on The GTM Podcast ??

New episode ???? Tune in to episode GTM 114 of The GTM Podcast to get insight directly from Adam Robinson on: -The power of a founder's personal brand and thought leadership to drive growth, especially in the early stages. -The shifting landscape of B2B marketing and sales, and why every SaaS founder will need to build an audience via organic social media to succeed. -The experience of people feeling like they know you from your content. -Factors that led to Adam's LinkedIn content resonating and driving massive growth. -Swapping value with other founders by cross-pollinating audiences. -Feeling like content creation is work, not play, and how to build the habit. + more Available wherever you get your podcasts, including the links in the comments??

GTM leaders at the forefront of driving revenue through outbound taking an ecosystem-led approach are going live TOMORROW at 10am PT / 1pm ET: Experts Andrew Ermogenous of Atlan, Eric Smith of Pattern, and Alex Poulos of Crossbeam are joining Sophie Buonassisi to discuss “The Future of Outbound: An Ecosystem-Led Approach”. What you'll learn from this event: ?? Workflows for executing this approach across multiple GTM teams. ?? Viewpoints from multiple GTM hats - sales, partnerships, marketing. ?? How they leverage this integrated approach to drive over $600M in quality pipe. + more Register to join live or receive the recording ?? #gotomarket #b2bsales