GTM mag

"The results were wildly successful: average contract values increased by 7X, close rates jumped from 12% to 50%, and close times reduced by 70%, from 18 months to 4 months." Find out how Ashley Welch is transforming corporate sales via Design Thinking in our September feature. thank you Luca D'Urbino (illustration) https://lnkd.in/dxQ6_BMr

Should marketers have unfettered access to all consumer-facing LLMs? Get exclusive insights from Allison J. Snow, who’s transformed GTM strategies: ?? +60% satisfaction with sales enablement assets & solution-centric playbooks ?? +54% field readiness via market insights ?? 40% pipeline influence through advocacy ?? 20% reduction in at-risk ARR with targeted interventions Book a 1:1 with Allison on Hard Skill Exchange: https://lnkd.in/da_5cvKc Catch the full AI Summit replay for free: https://lnkd.in/dbkmEBWE Brought to you by Gainsight | Vivun | Expandi.io | LeanData | Nooks | Mixmax | SiftHub | Salespeak.ai | Forecastable | Tofu | Momentum.io | Discern | Substrata | Cloudlead.co #AI #marketing #GTM

Which AI tech for GTM would you drop everything to test-drive? Some I'm checking out: Rox Clay Ocean.io 11x RB2B Artisan #gtm #ai

Which AI skills will shape 2025? Take 5 minutes to share your insights and unlock exclusive trends defining the future of work.

What’s the single biggest way AI will transform GTM strategies in 2025? Next week, we’re bringing together the most powerful C-level minds to dive deep into every GTM application of AI you can imagine. In my view, this will be one of the most insightful CXO AI summits the B2B world has seen. Don’t miss out. It’s free and virtual—join us and be part of the conversation! https://lnkd.in/dbkmEBWE #AISummit

AI is charging toward a regulatory showdown. Will your technology withstand the scrutiny, or will you be left scrambling? Prepare to navigate the rules, risks, and reality checks ahead. Join Ken Fricklas, CEO and Responsible AI Lead at Turaco Strategy LLC, at the AI Summit: Forecast ’25 on Thursday, Nov 14, at 9:30 AM PT. Ken will expose the emerging compliance landscape and the hidden traps that could derail unprepared companies. Reserve your free spot: https://lnkd.in/dDAXvk8s Panel Highlights: ? AI Regulations & Compliance ? Ethics & Bias Mitigation ? Data Privacy & the EU AI Act ? Governance & Accountability ? Guardrails for Visual AI (e.g., Midjourney) More about Ken: With 20+ years in AI ethics and governance, Ken is a trusted expert who has led groundbreaking initiatives, from founding AI ethics programs to co-founding COVIDCheckColorado. His experience in responsible AI practices and regulatory insight make him a vital voice in today’s compliance landscape. #AISummit

Is your compensation strategy ready for an AI overhaul? On Nov 13, 11:30 AM PT, join Erik Charles—VP Marketing at DispatchTrack and former Xactly Corp CMO—at AI Summit: Forecast ‘25 as he unpacks the game-changing shift from transaction-based to value-based compensation metrics. In an era where AI redefines quota, commission, and incentive planning, Erik’s 30+ years in revenue intelligence make him the expert to watch. Expect a hard-hitting session on: ? How do you pay an AI BDR? What’s the commission for a bot booking meetings? And what about the ops leader managing this AI-driven team? ? AI-designed incentives for every rep—game-changing or too much? With today’s tech, AI can tailor compensation by territory and performance. But should it? ? Yieldstar’s real estate model boosts ROI with data. Who benefits—sales reps seeing fair pay or companies fine-tuning exactly what a 65th-percentile performer earns? ? Trusting data to determine pay: How much control do we hand over to AI, and what’s the right data mix to get compensation right? ? Sales territories are a mess—can AI finally fix them? What data is critical to ensure fair quotas and equal opportunity across teams? ? Beyond sales reps: Who’s next in line for a data-driven, performance-based incentive model? ? AI’s quirkiest use in your org: What’s the most unexpected way you’ve deployed AI? ? Is AI the missing link in compensation transformation? Erik, alongside these industry heavyweights, tackles this and more: Jason Napieralski – CRO Karen Sage – CMO, Locally Blake Williams – CEO & Co-founder of Demandi.co Jenn Steele – Co-Founder & CEO, SoundGTM Jonathan M K. – Founder & Chief AI Officer, GTM AI Academy Don’t miss this critical session shaping the future of employee motivation and pay. Attend free: https://lnkd.in/dbkmEBWE Gainsight | Vivun | Expandi.io | LeanData | Nooks | Mixmax | SiftHub | Salespeak.ai | Forecastable | Tofu | Momentum.io | Discern | Substrata | Cloudlead.co #AISummit

There’s a civil war inside the AI safety world. In the AI safety world, a deep divide is brewing. One camp warns of existential risks—believing AI could threaten humanity’s survival. But they feel sidelined, watching the movement shift focus toward social and political issues like censorship and bias. For those advocating AI’s social impact, the priority is clear: it’s not about hypothetical doomsday scenarios; it’s about preventing real, present harm—ensuring AI doesn’t reinforce systemic biases or perpetuate discrimination. The result? A clash of priorities within big AI labs, where existential risk and social responsibility are battling for control over the future of AI safety. (c) paraphrased Marc Andreessen Most AI compliance talks are snooze-fests. Short break of the pattern. ;-) On Nov 14 at 10:30am PT, Osnat Ben Nesher Zaretsky, Co-Founder & CEO Alsomine, will be taking the virtual stage at AI Summit: Forecast ‘25 to dig into the future of AI regulations and compliance. Osnat has over 20 years of experience in digital transformation across sectors, with hard-hitting insights into AI, blockchain, and emerging tech. Agenda highlights: ? AI Ethics & Bias Mitigation: Ensuring AI serves everyone, not just the data. ? Data Privacy & the EU AI Act: Beyond GDPR—what’s next in AI’s privacy frontier? ? AI Governance & Accountability: Policies that keep pace with tech—where’s the line on AI responsibility? ? Ownership in AI Art: The Jason Allen case and the future of IP for AI-generated work. ? AI in Cybersecurity: Tackling threats like deepfakes and identity risks in a shifting security landscape. Big Questions: ? Can regulation keep up with innovation, or are we doomed to lag behind? ? What do GDPR’s wins and misses teach us about future-proof AI laws? ? When do current laws on harm fall short against AI’s unique risks? Free. Virtual. Online. Join us: https://lnkd.in/dbkmEBWE The rules of AI are changing—join this panel of esteemed experts to dive into the latest AI policy updates and stay ahead of the curve: Justin Daniels – Shareholder/Corporate M&A, Baker Donelson Tamara P. – Attorney & Owner, TMBTQ Law Angeley Mullins – Chief Commercial Officer, Resourcify Ken Fricklas – CEO, Practice Lead, Responsible AI, Turaco Strategy LLC Kjell Carlsson, Ph.D. – Head of AI Strategy, Domino Data Lab Gainsight | Vivun | Expandi.io | LeanData | Nooks | Mixmax | SiftHub | Salespeak.ai | Forecastable | Tofu | Discern | Substrata | Cloudlead.co #AISummit

What if you could reshape your pro formas in real-time? GenAI + CausalAI make it possible. At Forecast ’25, Mark Stouse, CEO of ProofAnalytics.ai, dives deep into the world of AI-powered fundraising, delivering the hard data every leader needs to navigate today’s funding landscape. Forget surface-level insights—Mark Stouse isn’t just another thought leader; he’s rewriting the rules of Causal Analytics, showing exactly how AI is transforming fundraising and M&A strategy. This session will be a masterclass in making growth decisions rooted in reality, not hype. Agenda: ? Fundraising & M&A: Building for sustainable growth vs. scaling at any cost ? SPACs, DeFi, and Alternative Funding: Moving past buzzwords to find real value ? Tech-Driven M&A: The next era of deals through digital platforms and virtual deal rooms Nov 14 @10:3am PT, attend free: https://lnkd.in/dDAXvk8s #AISummit?

I recently sat down with Sales & Marketing Management to discuss why Agents are fundamentally different from the famous LLMs we all know (ChatGPT, Claude, etc.), and why Agents are set to deliver on the promise of GenAI… doing the actual knowledge work we do as humans to a degree of quality we trust and want to use. But Agents need to go far beyond the LLM to make this a reality. For the full discussion, you can find the written piece in the comments below. ?? And if you want to learn more about the intersection of AI, Agents and Sales – join me on Nov 13th at the Hard Skill Exchange’s AI Summit which is all about reprogramming the future of Revenue for 2025.? At 9:30am PST I’ll be speaking on Udi Ledergor's panel “Revenue Tech Vision & Stack Design”, discussing how Agents are rewiring Sales teams and the tools they use. And at 12:30pm PST I’ll be introducing you to the world’s first AI Sales Engineer.??? Reg is free, so mark your calendar ?? https://lnkd.in/gQCC5E2f #b2b #sales #AISummit