Grw AI

Most of what passes for 'sales coaching' is a complete waste of time. ?? "Great job on that call!" (Translation: I wasn't really listening) ??♂? "Ask more discovery questions." (Translation: I have no specific guidance) ?? "Follow the process." (Translation: I'm too busy to help you) Most sales leaders are phenomenal sellers who became accidental, overwhelmed coaches, responsible for on average 10 direct reports. It's not their fault. The system is broken. When you're juggling forecasts, internal meetings, hiring, and putting out fires, how can you possibly deliver personalized coaching to 10+ reps across dozens of deals? You can't. And that's why 57% of reps miss quota. This is why we built Grw AI. Not to replace human coaches, but to amplify them. To deliver the consistent, personalized 1:1 coaching that your reps desperately need but you physically can't provide 24/7. Because let's face it - if coaching was working, would ramp times still be 6+ months? Would staff turnover be this high? Reps deserve better. So do your numbers.

As a sales leader, when you have 3 or 4 reps, consistent coaching is manageable. But at 7, 8, 10+ direct reports? It becomes impossible. Why this breaks down: ?? Sales managers wear too many hats ?? Coaching becomes inconsistent across teams ?? The best practices that built your success get diluted ?? Each rep needs personalized attention their manager can't provide The cost? Missed quotas, longer ramp times, higher turnover, and millions in lost revenue. The truth is, we can't scale great coaching - It's inherently unscalable with people because it's a highly personalized 1:1 activity! That's exactly why we built Grw AI - to deliver contextual 1:1 coaching at scale, without human limitations. Taylor (our AI coaching agent) doesn't just serve up insights expecting managers to do the heavy lifting - she delivers personalized coaching to reps, in the flow of work, while embedding your company's best practices. What's your breaking point? At what team size did coaching become your biggest challenge?

'Do Things That Don't Scale' by Paul Graham is one of the most important startup essays ever — and it's a principle we've fully embraced as we've built Grw AI. Read on for a short example of exactly how we've applied it... ?? From very early on it has been critically important for our AI coaches to be trained up on core internal context from our customers' companies — from their sales playbooks to all the details of their different product offerings. This information forms essential context for the coaching that we deliver, and that ultimately moves the needle on things like win-rates. In the spirit of 'Do Things That Don't Scale' we decided to manage this process for our customers ourselves for the first stage of the company, training the coaches up by hand for each customer we serve, all behind the scenes. This not only allowed us to launch much faster (we didn't have to build a way to automate the whole process in the product up front), but it also forced us to *really* deeply understand the information our customers wanted our coaches trained up on. This meant we were able to use that deep knowledge to build a great automated solution once we had the resources to do so! I'm proud to say we're now reaching this critical point across a range of areas in the product at Grw AI — with Company Files being just one exciting example we're recently released. Ultimately successfully finding PMF and delivering lasting value to your customers requires an intimate understanding of the challenges and needs, and the perfect way to build this understanding fast is to Do Things That Don't Scale! You can read the famous essay yourself here: https://lnkd.in/g3ety7EE

Take control of your AI sales coaching! ?? Grw AI customers can now directly manage what your AI coaching agents know about your company, products, and sales methodology. Why this matters for sales leaders: ?? Your AI coaches instantly reflect YOUR latest product positioning ?? Your coaching perfectly aligns with YOUR sales methodology ?? YOUR best practices are immediately embedded in every interaction ?? No more waiting for updates - YOU have complete control The result? AI coaching that delivers even more contextual, relevant 1:1 deal guidance that mirrors exactly how YOUR team sells - continuing to embed your best practices at scale without human limitations. Unlike other solutions that just serve up insights and expect managers to do the coaching (which data shows isn't happening), Grw AI delivers personalized coaching in the flow of work, just like an expert human would - but at scale. This enhancement ensures your AI coaching agents remain trained on who you are, who you sell to, what you sell, and your specific ways of working - all while integrating with your Salesforce or HubSpot data for hyper-relevant coaching at the opportunity level. Check it out below!

???? MELBOURNE BOUND! I'm about to be in your beautiful city for 2 days this week and my calendar has a few open slots this afternoon. Looking forward to the Pavilion dinner hosted by Ricky Pearl tonight, and connecting with friends + customers while I'm in town. If you're a sales leader or founder in Melbourne CBD today and want to grab a coffee or quick chat about scaling sales teams or just swap war stories, drop me a message!

Our AI coaching agents just got a major transparency upgrade. Now you can see exactly where they get their insights from - whether it's your deal history, company playbook, or the latest market intelligence. Here's what Mark at Storage Defender had to say: "We're using it non-stop. Sometimes I'll get a message from my team and I'll say 'you got this from Grw AI, didn't you?' and they'll say 'yeah!' It's become that integral to our workflow." Quick Sales Tip: Trust is a two-way street. Just like how our AI agents now show you my sources, be transparent with your prospects. Share case studies, ROI calculations, and implementation timelines upfront. It builds credibility and speeds up decision-making. You can watch the walkthrough of the new 'sources' functionality below and let us know what you think!

???? Sydney, you've got me for a month or two. I'm setting up camp at Salesforce Tower at Investible's office and am excited to be here! Love the energy of this city and thrilled to be spending more time with our Aussie Grw AI customers. There's something special about those face-to-face conversations that Zoom just can't replicate. In between meetings, I'd love to connect with fellow sales leaders and tech founders. Whether you want to geek out about the future of sales, share battle stories, or just grab a coffee - let's make it happen! Drop a comment or DM if you're around ?

?? I Just Cloned Myself (Sort Of...)—And Hit the Jackpot! For years, I’ve wished I could be in two places at once—coaching sales teams, helping reps navigate deals in real time, and making sure they avoid mistakes before they happen. Well, thanks to Grw AI that wish just came true! ? I’m thrilled to announce my partnership with Grw AI and the birth of #SaaSi Shari—an AI-powered version of me that gives sellers instant, 24/7 coaching, from prospecting to closing. Here’s what makes this so game-changing: ? Not a monologue—an interactive dialogue personalized to your sales process ? Instant deal coaching—turns hours of transcripts into structured sales frameworks ? 24/7 real-time guidance—helping reps navigate objections, storytelling, negotiation & more ? Battle-tested training frameworks used by Microsoft, Salesforce, Hilton, Humana, Zillow and more! I’ve been blown away by what #GRW AI has built. They’ve attracted top VCs, assembled a Silicon Valley dream team, and are redefining how sales coaching scales. Plus, they’re just great humans.?? And I’m not the only one going all-in with them—David Brock (Intelligent Dave) and Scott Leese (Surfer Scott) are also bringing their expertise to the platform. ?? We’re taking on 10 VIP clients for exclusive early access, trainings, and workshops. Want in? DM me or drop a ?? in the comments! ?? Heading to #SaaStr this Spring? Let’s connect! ?? And about that poker game? Let’s just say these guys know how to bet big on the future of sales—and they’ve built a winning hand. #GrwAI #SaaSiShari #AI #SalesCoaching #FutureOfSales #SaaStr #SurferScott #IntelligentDave Lori Richardson, Orrin Broberg, David Brock, ????♂? Scott Leese, Peter Kazanjy, Alex McNaughten, Alistair McLeay, Dan Ash, Denise (Laguens) Leleux, Lauren Bailey, Anneke Seley

We've mastered measuring performance across sales teams but forgotten how to coach... We have: ?? Endless dashboards ?? Real-time analytics ?? AI-powered insights ...yet we're stuck at the level of "you need more pipeline" conversations. Here's the truth: Coaching isn't a scheduled meeting or a performance review. It's a language that should flow through every conversation: ?? The 5-minute deal strategy chat ?? The moment after a customer call ?? The quick feedback on a proposal Real coaching digs deeper: ? WHY is the pipeline light? ?? HOW are we engaging customers? ?? WHAT specific behaviors drive success? I've seen this firsthand building multiple sales organizations. Real coaching happens in micro-moments: contextually relevant and applicable to the specific situation. That's the sort of coaching the actually drives behavioural change! Real coaching drives: ?? 32% higher quota attainment ?? 50% faster ramp times ?? 28% higher win rates This is exactly why we built Grw AI - to scale these coaching micro-moments across every rep, every day. Because the future isn't about more meetings - it's about embedding real coaching into the daily flow of work.