Gro.X转发了
“Don’t sell features - sell the benefits.” I call bullsh*t. On a SaaS landing page, we absolutely need to sell the features. By following the oversimplified advice above, We’d be at the risk of losing ready-to-demo, bofu leads who are already sold on the benefits from prior research. They don’t need to be sold on the benefit anymore. They’re doing a feature-to-feature comparison of similar products at this stage of their buying journey. So should we ignore the common advice above completely? No, not really. We should show features AND link them to the benefits. For example, ONLY showing the features ?: Reach prospects through 50+ intent signals ONLY showing the benefit ?: Send timely, highly relevant outreach. Showing features & benefits: Reach relevant prospects at the right time with 50+ intent signals. ? In SaaS, showing features is just table stakes. How we frame the features is the name of the game.