GrowthX

We're thrilled to announce the Spring 2025 Cohort of The GrowthX Revenue Accelerator at Golisano Institute for Business & Entrepreneurship! Please join me in congratulating and welcoming these 15 companies who will spend the next 16 weeks immersed in the science of B2B sales: PERKY, EmmiTec.Health, Belvista Software, LLC, Kickfurther, Agri-Trak, HelixIntel, sayhii, Cognivue, Sign-Speak, IndiVillage Tech Solutions, CoverRightm Reliant EHS, InfoPreserve Inc, TheirStory, and Phlotonics Inc. ???????????????? ???? ????????. cc: 43North, Launch NY, Endeavor Western New York, Empire State Development, NextCorps, Greater Rochester Chamber of Commerce, Western New York Impact Investment Fund, BOLD Ventures, Excell Partners, Inc., Upstate Venture Connect

Vague sales targets aren’t cutting it anymore! If you’re a B2B founder, you need a roadmap with crystal-clear milestones that actually move the needle. Ready to stop guessing and start closing? Our newest GrowthX GTM Guide reveals how setting the right milestones transforms ‘busy work’ into real B2B revenue. Our new GTM Guide covers: ? The 3-step framework to convert vague goals into real revenue ? Real examples of going from zero structure to consistent revenue ? Turning real data into unstoppable momentum (investors love this) Ready to stop guessing and start closing? https://hubs.ly/Q03b8rHn0 ???????????????? ???? ????????.

GTM strategy isn’t one-size-fits-all.Today, we had the privilege of hosting Andrew Goldner from GrowthX, who spoke on sales motions, refining ICPs, and building playbooks that actually work—no fluff, just real strategies. One key takeaway??Treat potential Investors like customers—the same frameworks that help you craft your ideal customer persona can also be applied to identifying the right investors. Huge thanks to Andrew for sharing with our portfolio.?Tag a founder who is crafting their GTM and might find this valuable.

Open Doors and Close Deals: B2B Messaging That Works Our new GrowthX GTM Guide lays out a step-by-step process for B2B messaging that actually works, including examples and messaging templates from GrowthX companies with the revenue growth to prove it! https://hubs.ly/Q036TCBY0 Want a fresh perspective on your messaging? DM us. ???????????????? ???? ????????.

Cut through the confusion and pick a customer acquisition strategy that actually works. Here's how in our latest GrowthX GTM Guide: https://lnkd.in/eamye3n5 Want help building your customer acquisition strategy? DM us. ???????????????? ???? ????????.

Cold Calling, Conquered: A Quick, Fear-Free Guide to Cold Calling for B2B Founders. Our latest GrowthX GTM Guide is tailor-made for B2B founders who feel uneasy about cold calling. We walk you step-by-step through the words, strategies, and headspace shifts you need to dial with genuine confidence. https://hubs.ly/Q036Tz1z0 Want to practice with an expert? DM us. ???????????????? ???? ????????.

The Pilot Trap - Are You Running Trials or Closing Deals? Too many early-stage B2B founders waste months on pilots that go nowhere. A well-structured pilot should validate your product, build buyer confidence, and lead to revenue—not just another “test.” We just published a no-BS guide on how to structure pilots that convert: https://hubs.ly/Q0362PMt0 Need help structuring your pilots? DM us. ???????????????? ???? ????????.

Some startups don’t just build products—they solve problems so well that others take notice. Sparrow Connected is one of those startups! As a graduate of The Alberta Innovates Revenue Accelerator powered by GrowthX, Sparrow Connected has been laser-focused on transforming how enterprises communicate with their employees. Now, their journey takes an exciting new turn—they’ve been acquired by ThoughtExchange! Working with the Sparrow Connected team, we saw firsthand their dedication to driving real impact. From refining their GTM motion to scaling their sales, they put in the work—and it paid off. ???????????????? ???? ????????.

Don't just beat the competition; own the category! The best B2B companies don’t fight for market share—they define the market. They make competitors irrelevant by controlling the narrative, shaping demand, and positioning themselves as the obvious choice. How? It’s not about having the best product. It’s about: ? Deep customer insights that drive messaging and GTM strategy. ? Owning the problem so that your solution is the default answer. ? Creating a movement—not just selling a product. Ready to go from contender to category leader? We break it down here: https://hubs.ly/Q0353np40

Funding follows traction, and traction comes from nailing your go-to-market strategy. Knead Technologies, a graduate of The Alberta Innovates Revenue Accelerator powered by GrowthX, just closed their $800K pre-seed round—a milestone they credit to the sharper GTM strategy they developed in the program. "GrowthX and The Alberta Innovates Revenue Accelerator have been instrumental in sharpening our sales and go-to-market approach— which contributed to the momentum that helped us close our $800K pre-seed round." Want to master your GTM strategy and build the momentum that attracts investors? Learn more here: https://hubs.ly/Q034yG2V0 ???????????????? ???? ????????. cc: BDC Thrive Lab, ScaleGood Fund LP, and UCeed Investment Funds Social Impact Fund, Lan (Scaleup) Tan