GrowthX AI

It's official! Daniel Lopes and I are launching a new cohort-based course on Maven. This is the 4th cohort I'm doing this year. We've had 120+ people take it already. We're changing things up a bit and doing two 3-hour live sessions. The goal is to help every knowledge worker become AI-native and rethink how they approach their work. Think of this course as a must-have primer to help retool yourself to become 10x more productive with AI workflows. If you're interested, leave a comment below and I'll DM you a discount code.

Here’s my prompt engineering process that’s helped me publish 4,000+ pages and generate 5M+ visitors. I probably wasted over 100 hours on figuring out the best prompting techniques for creating content. Most people think prompt engineering is a complex beast. It's not. Here's a simple, actionable framework: ?????ROLE:?Define who the AI should act as. Make it clear. Is your AI a customer service rep? A writer? A tech support agent? The clearer you are, the better the AI performs. ???CONTEXT:?Give background information. Don't skimp on details. The more context you provide, the more accurate the AI's response will be. It's like giving your AI a map before sending it on a journey. ???TASK:?Clearly state what you want the model to do. Vague instructions lead to vague results. Be specific. Do you want an article written? A summary created? A question answered? Spell it out. ???AUDIENCE:?Specify who the response is for. Who will read the AI's output? Tailor the language and style to suit them. A message for engineers will differ from one for marketers. ????STYLE AND TONE:?Indicate the desired style and tone. Formal or casual? Serious or playful? The tone can make or break the effectiveness of the AI's response. Make your choice and stick to it. ???FORMAT:?Specify the structure. Do you need a list? A paragraph? A dialogue? Format matters. It provides a framework for the AI to follow, making its output more useful. ???CONSTRAINTS:?Mention any limitations or rules. Are there word limits? Specific points to avoid? Constraints help refine the AI's output, ensuring it meets your exact needs. Now that you have the basic framework down, here’s what I do… 1. Go to ChatGPT and start to make each aspect of my prompt better. Like instead of saying “You are an SEO expert” I will go through a whole conversation to make the more detailed and richer in context. 2. Start to introduce context slowly as a conversation, instead of shoving everything into one long prompt. 3. Start to programmatically play with different variations of my prompts holding several things constant. 4. Start to introduce more examples into my flows. Telling is good, explaining is better, showing is best. I play around with where to introduce the different components of my prompts. For example, role is usually best as a system prompt. Constraints and format sometimes need to be spread out into multiple places. PS. I’m hosting a 5-hour workshop this Friday where I'll go way deeper: https://lnkd.in/gGuS-bqY

LAST CALL ?? We just crossed 500 people for tomorrow's live sessions + AMA on building AI workflows for GTM ???? ?? Link to register: https://lu.ma/ai-gtm Anyone that attends will get a 50% off for next week's full day workshop ??

We're hiring a Lead Editor - AI Content & SEO Strategist (USD 800-1500+/mo) based out of Asia/Europe. You’ll be responsible for researching, planning, and executing content strategies assisted by AI workflows as well as working directly with clients. If you have a background in content and SEO, a passion for AI, and a love for learning, this role is for you! Interested? Learn more & apply here: https://lnkd.in/eyaeDqsT #ContentEditing #GenerativeAI #SEO

Some of our AI workflows are crazy gnarly... ???? A ton of people have been asking me about it. Where do you start? How do you build them? What is the best use cases? We've built literally hundreds of AI workflows with experts in the loop. Here's how we think about it... ?? Inputs - Unique information and knowledge that go into a flow. ??? Input Processors - Enhancing or modifying inputs to make them better or different. ?? Variables - Constants or inputs used across multiple elements like company description, voice/tone, or examples. ?? Planners - For complex tasks, this helps layout the plan to execute, like an article outline. ?? Doers - The workhorse that actually completes the task at hand. ?? Critics - Evaluates if the output meets the set standards and suggests improvements. ?? Adapters - Adjusts or formats the output to better fit needs (voice, tone, format, linking). ?? Post Processors - Performs additional passes as needed that are better done at the end. ?? Anything I missed? PS. I'm doing a webinar with live demos and showcase of a bunch of the workflows we've built that are delivering tons of value. Link in comments... PPS. I have some cool prompts I'm starting to collect. If you're interested, happy to send it over. Just comment below ??

We're #hiring a new Senior SEO & AI Content Strategist (USD 800-1500/mo) in Sri Lanka. Apply today or share this post with your network.

These results are WILD!!! ?? So... earlier this year Deepgram 30x their traffic with a unique blend of AI workflows + experts in the loop. Since then, several other startups have seen similar success with this approach (check it out below!) Now we're starting to apply this same approach to every GTM function, from sales to customer success and beyond. Many people have been asking me about it so I'm doing a live session to explain the approach and demo tons of cool workflows that we've built like... → AI personalized automated outbound → Auto company and buyer researcher → Call to case study generator → Product documentation writer → New customer onboarding health → Support ticket classifier → Article outline generator I'll post the link to register in comments. Any questions you want me to answer during the webinar?