Growth Academy

These are the simple steps that Shanee does to create a compelling #newsletter that stands out. We're offering these same tools and templates in our #BlackFriday offer. Check the link in our comments to learn more.

When you launch your LinkedIn newsletter, the notification to #subscribe will go out to ALL your followers, not only your first-degree connections. This is the perfect #LinkedIn tool to close the gap and start reaching more people. Shanee Moret

Once you launch your #newsletter, there's NO excuse to refrain from publishing regularly if you use a tool like our LinkedIn #GPTs. Shanee Moret

Every time you publish an article under your #LinkedIn newsletter, ALL your subscribers get notified on LinkedIn and receive an email in their inbox from LinkedIn on your behalf. Imagine the #impact this could have on your goals. If just 50% of your subscribers, who already know and trust you, open your email every week, how much closer would you be to achieving your objectives?

This is one of our favorite #LinkedIn newsletter tricks. You can use your #newsletter to remind people of a future event and send an "email style" edition. After the email to your subscribers is sent, you can go back and delete or even change the information inside the LinkedIn newsletter edition, so it's still relevant when found in your feed. This is ideal because your subscribers will receive the notification and email reminding them about your event, but you won't have newsletter issues promoting an event that has already happened. Shanee Moret

Short-form #video is one of the most powerful tools on #LinkedIn right now. It’s not just about showing up consistently—it’s about constantly improving the skill of communicating effectively at scale. The better you get at sharing your message, the more opportunities you create to make a difference and even transform your life. Video isn’t just a medium; it’s a way to create meaningful impact at scale. Shanee Moret

We often overlook the #responsibility of capturing and helping the #audience. If we don’t engage them, they lose the chance to learn, grow, and change their lives. It’s easy to blame algorithms or lack of resources, but ultimately, it’s about consistently refining our craft. The more people we help at scale, the more opportunities unfold.

If niche, blue-collar industries are adopting social media, it's a signal: digital engagement is essential for everyone. Those who share valuable insights can build a global following and unlock powerful #opportunities. When one person in your field steps up, others will need to follow or risk falling behind. #Socialmedia is no longer optional – it’s a game-changer. Shanee Moret

The trick to standing out when creating #content is to share 10 times more useful information than anyone else. You should provide a fresh and insightful perspective that your #audience hasn’t heard before. Shanee Moret

Great #videos don’t require fancy gear. You can have the best camera, top-tier mic, and advanced editing, but if you don’t know how to connect with your audience, it won’t land. #Authenticity and resonance always beat high-end production.