Growth Owl, LLC

“Gratitude can transform common days into thanksgivings, turn routine jobs into joy, and change ordinary opportunities into blessings.” — William Arthur Ward Wishing you a Happy Thanksgiving holiday surrounded by the people, places, and experiences that bring you joy!

As many of us start this shortened work week in celebration of Thanksgiving, its a great time to reach out by phone to your existing sponsors to express gratitude for their support before the holiday. You can also drop in the mail hand written notes of appreciation that they will receive when they get back into the office. What a nice welcome back! A simple, heartfelt call of gratitude can go a long way in strengthening your relationships and leaving a lasting impression. While others might be caught up in holiday busyness, you’ll stand out by showing your sponsors that their partnership truly matters. Sincere gratitude builds loyalty and sets yourself apart as someone who values long-term relationships over transactions. Let your sponsors know how much their support means to your organization and the difference they’re helping make. ?? Growth Owl, LLC Growth Owl Academy

Thank you to Kelly Hernandez from Nonprofit Marketing Nerd for inviting me on the Social Trailblazers podcast to talk about effective communication essentials with potential corporate partners, fundraising prospecting, and how to develop and implement successful sponsorship strategies. ?? And of course a segment on one of my favorite topics..the power of brevity. ?? Link to the podcast episode the Comment section below ? Growth Owl, LLC Growth Owl Academy #corporatesponsorship #corporateengagement #powerofbrevity #effectivecommunication #nonprofits #associations

Considering a CRM to better track your nonprofit or association's business development outreach efforts? Here are 3 considerations to keep in mind as you review the many options that are out there: 1?? Ease of Use: The CRM should be intuitive and user-friendly, ensuring that you can adopt it quickly and effectively without a steep learning curve. This helps maximize productivity and ensures usage. If it's not user friendly from the start you're not going to want to use it ?? 2?? Data & Reporting Capabilities: Look for robust data tracking and reporting features to monitor and provide insight into your outreach activity. This helps refine your strategies to better meet your organizational goals. ?? 3?? Scalability & Support: Choose a CRM that can grow alongside your organization. As your outreach and impact expand, the CRM should be able to scale with you, and having reliable support is critical for ensuring smooth operations. ?? Growth Owl, LLC Growth Owl Academy CRMs my nonprofit and association clients are using include: Salesforce (for comprehensive customization & scalability), Less Annoying CRM (for simplicity and great for smaller organizations) and monday.com (for its highly visual and flexible layouts) #PurposeDrivenOrganizations #CRMSelection #BusinessDevelopment #NonProfitStrategy #MissionDrivenGrowth #nonduesrevenue #associations

We're ending week 2 of calendar Q4 2024. Have you contacted your existing sponsors yet to for a year end check in and year ahead preview? ?? ? It's a great time to schedule before the rush of the upcoming November/December holidays. Plus, corporations are reviewing any budget they might have left over for 2024 that they need to spend before the end of the year, making you top of mind as you outreach during this time. ?? 2025 budget planning is also at its most active right now with many companies trying to lock in their decisions by December 1. ?? Also, it's a great time to audit your email's sent items folder to see which sponsorship prospects need a follow up outreach. ?? Growth Owl, LLC Growth Owl Academy #corporatesponsorship #corporateengagement #sponsorshipoutreach #nonprofits #associations

Excited to be kicking off the US Transactions Corporation (UST) 2024 Fall Education Symposium with my session on "Growing Existing Sponsors and Attracting New Sponsors to Your Association" on Thursday, November 7th, 2024 in Chicago. ?? This Symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide association executives through the intricate and fascinating world of personal and professional development. ?? Other featured Fall Symposium thought leaders include Merritt Rohlfing, Jon Smith, and Lisa Rau who each have excellent sessions lined up! ?? Check out options for in person and virtual registration options in the Message box below ? Hope to see you in Chicago or online for this symposium! ?? Growth Owl, LLC Growth Owl Academy #associations #nonduesrevenue #professionaldevelopment #corporatesponsorship #associationleadership #assnchat

Association and Nonprofit leaders: Ty Johnson, MBA and I will be talking about driving revenue across both c3 and c6 ventures in the?next? Professionals for Association Revenue (PAR) webinar, "Striking the Balance: Navigating Corporate Partnerships in the Intersection of C3 and C6 Initiatives," Oct. 16 at 2 pm ET. ?? Use?code?PAR-TY?(or PARLORI)?to be my guest for the webinar and receive free access! ?? Link to registration and webinar information in the Comment section below. ? Growth Owl, LLC Growth Owl Academy Hope you can join us for this insightful session! #nonprofits #associations #professionaldevelopment #nonduesrevenue #corporatepartnership #corporatesponsorship

Join Lori Zoss Kraska, MBA, CFRE, and Michelle Brien for a powerful discussion tomorrow. Discover strategies to help your association or nonprofit thrive in today’s competitive landscape. Transform your digital strategy and watch your sponsorship revenue grow! ?? Innovate Your Sponsorship Approach ?? When: September 18, 2024, at 1:00 PM ET ?? Learn More ?? https://lnkd.in/geXStz5u Brought to you by Growth Owl, LLC & Matchbox #NonprofitGrowth #DigitalStrategy #Sponsorship #AssociationLeadership #SponsorshipStrategy #DigitalTransformation #AssociationLeadership #SponsorshipSuccess #DigitalTransformation #Digital #DigitalInitiatives #Sponsorship #Revenue #Nondues #Nonduesrevenue #association #associations #assnchat #assnprofs #assntech #matchbox #matchboxdigitalinitiatives #sponsorshiprevenue #Growth #GrowthOwl #innovate #innovation #virtualevent #linkedinlive #AssociationSuccess #AssociationGrowth #SponsorshipTips #NonprofitSuccess

Are you an association or other mission based organization trying achieve that delicate equilibrium in corporate partnerships within both 501(c)(3) and 501(c)(6) initiatives? ?? Join Ty Johnson, MBA and I on Wednesday, October 16th, 2024 for "Striking the Balance: Navigating Corporate Partnerships in the Intersection of C3 and C6 Initiatives" a virtual workshop hosted by Professionals for Association Revenue (PAR) The workshop will include insights and acumen, from managing diverse initiatives and balancing financial support while aligning to the goals of non-profit and trade association structures. We'll also review the corporate partner perspectives on c3 and c6 opportunities as well as how to assess your own organization's structure for most optimal partner opportunities. ?? Additional information and registration options for both Professionals for Association Revenue (PAR) members and non members in the comment section below. ? Growth Owl, LLC Growth Owl Academy #nonprofits #associations #c3 #c6 #corporatepartnership #corporatesponsorship

?? Exploring Non-Dues Revenue Strategies from ASAE 2024?? The 2024 ASAE: The Center for Association Leadership Annual Meeting shone a spotlight on non-dues revenue, a critical aspect for association growth. With over 15 sessions, receptions, and numerous exhibitors, attendees delved into diverse strategies from fundraising to leveraging technology. To help sort through these ideas and best practices shared, Bruce Rosenthal and I collaborated on this article featuring strategies from #ASAE2024 non dues revenue sessions, thoughts from association leaders, and a resource list to help kick start or reinvigorate your non dues revenue strategy! Special thanks to Tina DeNeen, EdD, Carey Goryl, CAE, CPRP, Sean Soth, and Laura Walker, CAE for sharing their valuable insights included in this article. A few key takeaways... ?? *Collaboration is Key: Emphasizing internal teamwork, associations are breaking down silos to enhance business development and member engagement. ?? *Educate and Empower: It's essential for all staff to understand and contribute to non-dues revenue efforts, broadening the scope for potential partnerships. ??*Innovate and Customize: Tailoring sponsorship opportunities to meet specific needs ensures value for sponsors, fostering long-term relationships. We hope you enjoy the article and include the strategies that resonate most with your association in its journey to grow non dues revenue. Growth Owl, LLC Growth Owl Academy #ASAE2024 #NonDuesRevenue #AssociationGrowth #corporatesponsorship #InnovationInAssociations #StrategicPartnerships #assnchat