Swyft

Nearly 8 years ago we wrote a series of posts about Content Marketing Hacks. The first installment was entitled: Content Marketing Hack #1: How to create buyer personas, lead attribution, and more. I'm surprised at how relevant it still is despite the changes we've seen to search and Google Analytics. Let us know what you think! #contentmarketing #contentmarketingtips #buyerpersona #leadattribution https://lnkd.in/gV47PSup

With the DevOps industry set to grow to $28.5 billion by 2028, and over 30,000 SaaS-based companies worldwide -- DevOps is a huge target rich opportunity for PR. That's why we are about to release our DevOps PR Strategy Guide in the coming week. But first, here's a teaser from today's blog article on Thought Leadership for DevOps startups.... #DevOpsMarketing #DevOpsPR #DevOpsStartup https://lnkd.in/g7RuGH6g

Many startups think they need to wait for VCs to invest in them before starting their PR efforts. An article we wrote for Startup over Coffee makes a good case for not waiting on VCs to 'validate' you. Plenty of startups have used PR as part of an early stage go-to-market strategy to grow: --Brand reach --Website traffic --MQLs & SQLs --Market share See how your tech startup build demand for your offerings and make a stronger case for VC investment should that be the route you wish to take. #startup #startupPR #startupmarketing https://lnkd.in/gPib9qUq

Put 35 year old Damola Adamolekun in charge of Red Lobster, a dated and frumpy restaurant better known for serving seniors seeking bargain basement seafood dinners? Could be brilliant! Especially if he's able to push the board to take calculated risks by experimenting with menus, branding, and demographic outreach. #RedLobster #Turnaround https://lnkd.in/giHQeXT5

Ever wonder what tools go into the PR Tech Stack? It's more than you realize! #techPR #PublicRelations

We take supporting our early stage startup founders very seriously at Swyft. On occasion that includes sharing life hacks to help them stay healthy and productive: #startupfounders #startupadvice https://lnkd.in/gDmr7f5

Some startups end up trying to go public through a SPAC. Much like an IPO, there are limitations to what a startup can communicate during the lead up to the SPAC transaction, and of course when it gets listed on an exchange like the NASDAQ. #SPAC #StartupSPAC https://lnkd.in/e267HJbT

Is your startup website ready for the media? #StartupPR #presspage #founderstory https://lnkd.in/g8mfdYzg

Many startup marketing professionals have limited experience hiring PR firms. It's not easy to weigh the potential value against the investment risk of hiring a given firm. Yet there are ways you can approximate that risk, and this illustration should help! #startupmarketing #startupPR #PRinvestment

The DevOps market reached $10.4B in 2023 and is projected to reach $25.5B by 2028. Did you know that there's a small, but very busy ecosystem of media outlets reporting on the booming industry? We felt it was high time we put together a DevOps PR Guide for all those hard-working marketing leaders in charge of growth at 1000s of DevOps related tech companies. For a sneak peak, check our post here: https://lnkd.in/gPXjpDVN